Rascasse Audience Intelligence

Monsters Audience in Germany

A data profile of the people who buy, follow and care about Monsters in Germany — modelled from more than twelve digital signal sources. Monsters has an estimated audience of 1,397,135 people in Germany.

#6among Animation in Germany#138among Movie / TV Show / Series in Germany#469in Movies & TV

The average Monsters fan in Germany is 37.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Wreck-It Ralph, The Incredibles, Zootopia, with strongest over-indexing on Wreck-It Ralph (524.84× the country average).

Demographically, the Monsters audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Individualism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Monsters fan in Germany is more female, around 37.4 years old, with strong Individualism tendencies and a notable affinity for Wreck-It Ralph.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Monsters profile in Germany.

Audience size
1.4M
in Germany
Gender
55.5%♀
44.5% male
Age
37.4
average years
Country rank
#4765
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Monsters viewers

55.5% are female, 44.5% are male, average age 37.4.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for Monsters audience in Germany
MetricValue
Female55.5%
Male44.5%
Average age37.4
Estimated audience size1,397,135
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Monsters audience in Germany
Age bracketShare%
16-1922%
20-2921%
30-3922%
40-4919%
50+16%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Monsters audience comes from Germany.

Worldwide audience distribution share by country for Monsters
CountryShare
United States28.7%
Brazil7.2%
Mexico6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Monsters audience in Germany is strongest.

Fig. 05

Top regions by affinity

Monsters fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~400K1.22×
02Hessen~100K1.11×
03Rheinland-Pfalz~70K1.09×
04Hamburg~30K1.07×
05Niedersachsen~100K1.05×
06Saarland~20K1.05×
07Bremen~10K1.03×
08Baden-Württemberg~200K1.01×
09Schleswig-Holstein~50K0.97×
10Bayern~200K0.96×
11Sachsen~60K0.96×
12Sachsen-Anhalt~30K0.95×
13Berlin~60K0.93×
14Brandenburg~40K0.90×
15Thüringen~30K0.88×
16Mecklenburg-Vorpommern~20K0.86×
Fig. 06

Affinity by region

Affinity by region — Monsters, Germany
0.86×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Monsters audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Monsters audience
#·InterestCategoryAffinity×
01Wreck-It RalphMovies & TV524.84×
02The IncrediblesMovies & TV278.23×
03Monsters UniversityBusiness & Career180.15×
04ZootopiaMovies & TV81.11×
05Toy Story (franchise)Movies & TV38.61×
06Stitch!Movies & TV21.90×
07WALL-EMovies & TV20.00×
08John GoodmanMovies & TV20.00×
09Michael KeatonMovies & TV16.58×
10Despicable MeMovies & TV15.90×
11Daredevil (film)Movies & TV12.08×
12HugendubelShopping11.64×
13Mulan (1998 film)Movies & TV9.77×
14Onet.plNews9.06×
15Wirtualna PolskaNews9.03×
16Catherine, Duchess of CambridgePolitics & Society8.01×
17Ratatouille (film)Movies & TV7.92×
18Keira KnightleyMovies & TV7.78×
19Crime fictionLiterature4.62×
20Harry PotterMovies & TV3.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Monsters audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Monsters audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.43×
TraditionCONSERVATISM1.18×
PatriotismCONSERVATISM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Monsters audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.38×
IndulgenceJOY0.49×
Career OrientationPOWER0.49×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Monsters have in Germany?

Monsters has an estimated audience of 1,397,135 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Monsters viewers?

55.5% of Monsters fans are female, 44.5% are male, with an average age of 37.4 years.

03

Which brands do Monsters fans like most?

Monsters fans show strongest brand affinity for Wreck-It Ralph (524.84×), The Incredibles (278.23×), and Zootopia (81.11×) over the country average.

04

Where do Monsters fans live in Germany?

Monsters fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Monsters fans also like?

Beyond Monsters itself, the audience over-indexes on The Incredibles (278.23×), Zootopia (81.11×), Monsters University (180.15×), and Hugendubel (11.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Animation audiences in Germany

See Monsters audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Monsters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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