Wirtualna Polska Audience in Germany
Wirtualna Polska has an estimated audience of 1,209,460 people in Germany. 57.3% are female, 42.7% are male, average age 43.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Barclays, Onet.pl, Cyfrowy Polsat, Fox News Channel, Hanseatic Bank.
The average Wirtualna Polska fan in Germany is 43.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Barclays, Onet.pl, Cyfrowy Polsat, with strongest over-indexing on Barclays (173.97× the country average). Demographically, the Wirtualna Polska audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Community Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Wirtualna Polska fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 43.1 |
| Estimated audience size | 1,209,460 |
Audience persona
The typical Wirtualna Polska fan in Germany is more female, around 43.1 years old, with strong Community Orientation tendencies and a notable affinity for Barclays.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 349,854 | 1.32× |
| Bayern | 170,886 | 0.88× |
| Baden-Württemberg | 155,290 | 0.94× |
| Niedersachsen | 110,550 | 0.94× |
| Hessen | 89,394 | 0.97× |
| Rheinland-Pfalz | 87,047 | 1.44× |
| Berlin | 62,308 | 1.15× |
| Sachsen | 53,881 | 0.91× |
| Schleswig-Holstein | 50,627 | 1.17× |
| Hamburg | 36,360 | 1.33× |
| Brandenburg | 35,019 | 0.93× |
| Bremen | 19,238 | 1.86× |
| Mecklenburg-Vorpommern | 15,071 | 0.65× |
| Sachsen-Anhalt | 13,419 | 0.43× |
| Saarland | 11,347 | 0.76× |
| Thüringen | 9,723 | 0.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Barclays | 173.97× | Business & Career |
| Onet.pl | 123.43× | News |
| Cyfrowy Polsat | 185.58× | Movies & TV |
| Fox News Channel | 70.13× | Movies & TV |
| Hanseatic Bank | 58.89× | Business & Career |
| TVP1 | 154.55× | Movies & TV |
| Le Monde | 61.22× | News |
| Halifax (United Kingdom bank) | 161.04× | Business & Career |
| PKO Bank Polski | 211.84× | Business & Career |
| France 24 | 124.52× | Movies & TV |
| CNBC | 82.9× | Movies & TV |
| Truth Social | 70.13× | Internet & Social Media |
| Dzień Dobry TVN | 162.74× | Movies & TV |
| BBVA | 42.27× | Business & Career |
| Le Figaro | 49.79× | News |
| Curtain | 20× | Home & Garden |
| Katowice | 84.9× | Travel & Leisure |
| TVN Turbo | 99.7× | Movies & TV |
| Euronews | 39.26× | Movies & TV |
| Poznań | 72.15× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.13 |
| Price Sensitivity | PREMIUM | 1.09 |
| Family Orientation | CONSERVATISM | 1.08 |
| Individualism | JOY | 1.07 |
| Urban Lifestyle | OPEN | 1.05 |
| Travelling | THRILL | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Poland | 66.1% |
| Germany | 9.6% |
| United Kingdom | 4.2% |
See Wirtualna Polska audiences in other countries
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Frequently asked questions
How many fans does Wirtualna Polska have in Germany?
Wirtualna Polska has an estimated audience of 1,209,460 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wirtualna Polska fans?
57.3% of Wirtualna Polska fans are female, 42.7% are male, with an average age of 43.1 years.
Which brands do Wirtualna Polska fans like most?
Wirtualna Polska fans show strongest brand affinity for Barclays (173.97×), Onet.pl (123.43×), and Cyfrowy Polsat (185.58×) over the country average.
Where do Wirtualna Polska fans live in Germany?
Wirtualna Polska fans in Germany are most concentrated in Nordrhein-Westfalen (reach 349,854), Bayern (reach 170,886), and Baden-Württemberg (reach 155,290). These three regions account for the largest share of the active audience.
What other brands do Wirtualna Polska fans also like?
Beyond Wirtualna Polska itself, the audience over-indexes on Onet.pl (123.43×), Cyfrowy Polsat (185.58×), Fox News Channel (70.13×), and Hanseatic Bank (58.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wirtualna Polska. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.