Rascasse Audience Intelligence

Wirtualna Polska Audience in Germany

A data profile of the people who buy, follow and care about Wirtualna Polska in Germany — modelled from more than twelve digital signal sources. Wirtualna Polska has an estimated audience of 1,197,070 people in Germany.

#187among Website / Newspaper / Magazine in Germany#63in News

The average Wirtualna Polska fan in Germany is 43.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Onet.pl, Barclays, Cyfrowy Polsat, with strongest over-indexing on Onet.pl (123.43× the country average).

Demographically, the Wirtualna Polska audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Career Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wirtualna Polska fan in Germany is more female, around 43.1 years old, with strong Career Orientation tendencies and a notable affinity for Onet.pl.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wirtualna Polska profile in Germany.

Audience size
1.2M
in Germany
Gender
57.3%♀
42.7% male
Age
43.1
average years
Country rank
#5512
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Wirtualna Polska

57.3% are female, 42.7% are male, average age 43.1.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Wirtualna Polska audience in Germany
MetricValue
Female57.3%
Male42.7%
Average age43.1
Estimated audience size1,197,070
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Wirtualna Polska audience in Germany
Age bracketShare%
16-1912%
20-2914%
30-3922%
40-4926%
50+26%
Fig. 04

Worldwide distribution

9.6%

of the worldwide Wirtualna Polska audience comes from Germany.

Worldwide audience distribution share by country for Wirtualna Polska
CountryShare
Poland66.3%
Germany9.6%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wirtualna Polska audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wirtualna Polska fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.92×
02Rheinland-Pfalz~90K1.47×
03Hamburg~40K1.31×
04Nordrhein-Westfalen~300K1.25×
05Schleswig-Holstein~50K1.12×
06Berlin~60K1.09×
07Brandenburg~40K1.00×
08Niedersachsen~100K0.98×
09Hessen~90K0.94×
10Baden-Württemberg~200K0.92×
11Sachsen~50K0.88×
12Saarland~10K0.86×
13Bayern~200K0.85×
14Mecklenburg-Vorpommern~10K0.63×
15Sachsen-Anhalt~10K0.47×
16Thüringen~10K0.39×
Fig. 06

Affinity by region

Affinity by region — Wirtualna Polska, Germany
0.39×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wirtualna Polska audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wirtualna Polska audience
#·InterestCategoryAffinity×
01PKO Bank PolskiBusiness & Career211.84×
02Cyfrowy PolsatMovies & TV185.58×
03BarclaysBusiness & Career173.97×
04Dzień Dobry TVNMovies & TV162.74×
05Halifax (United Kingdom bank)Business & Career161.04×
06TVP1Movies & TV154.55×
07France 24Movies & TV124.52×
08Onet.plNews123.43×
09TVN TurboMovies & TV99.70×
10KatowiceTravel & Leisure84.90×
11CNBCMovies & TV82.90×
12PoznańTravel & Leisure72.15×
13Fox News ChannelMovies & TV70.13×
14Truth SocialInternet & Social Media70.13×
15Le MondeNews61.22×
16Hanseatic BankBusiness & Career58.89×
17Le FigaroNews49.79×
18BBVABusiness & Career42.27×
19EuronewsMovies & TV39.26×
20CurtainHome & Garden20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wirtualna Polska audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wirtualna Polska audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.56×
TravellingTHRILL1.62×
Early Adopter MentalityPOWER1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wirtualna Polska audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.88×
PatriotismCONSERVATISM0.93×
Urban LifestyleOPEN0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wirtualna Polska have in Germany?

Wirtualna Polska has an estimated audience of 1,197,070 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Wirtualna Polska fans?

57.3% of Wirtualna Polska fans are female, 42.7% are male, with an average age of 43.1 years.

03

Which brands do Wirtualna Polska fans like most?

Wirtualna Polska fans show strongest brand affinity for Onet.pl (123.43×), Barclays (173.97×), and Cyfrowy Polsat (185.58×) over the country average.

04

Where do Wirtualna Polska fans live in Germany?

Wirtualna Polska fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Wirtualna Polska fans also like?

Beyond Wirtualna Polska itself, the audience over-indexes on Barclays (173.97×), Cyfrowy Polsat (185.58×), Hanseatic Bank (58.89×), and PKO Bank Polski (211.84×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Wirtualna Polska. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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