BBVA Audience in Germany
BBVA has an estimated audience of 837,394 people in Germany. 42.3% are female, 57.7% are male, average age 42.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cocktail, Mayfield, Kentucky, Gett, VfL Wolfsburg, CAC 40.
The average BBVA fan in Germany is 42.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cocktail, Mayfield, Kentucky, Gett, with strongest over-indexing on Cocktail (19.16× the country average). Demographically, the BBVA audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of BBVA fans
| Metric | Value |
|---|---|
| Female | 42.3% |
| Male | 57.7% |
| Average age | 42.8 |
| Estimated audience size | 837,394 |
Audience persona
The typical BBVA fan in Germany is more male, around 42.8 years old, with strong Need for Security tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 203,126 | 1.11× |
| Bayern | 152,418 | 1.13× |
| Baden-Württemberg | 115,579 | 1.01× |
| Hessen | 92,548 | 1.45× |
| Niedersachsen | 75,092 | 0.92× |
| Berlin | 46,099 | 1.23× |
| Rheinland-Pfalz | 44,552 | 1.06× |
| Sachsen | 36,869 | 0.9× |
| Schleswig-Holstein | 27,448 | 0.91× |
| Brandenburg | 26,528 | 1.02× |
| Thüringen | 19,384 | 0.91× |
| Hamburg | 19,328 | 1.02× |
| Sachsen-Anhalt | 17,042 | 0.79× |
| Mecklenburg-Vorpommern | 12,904 | 0.81× |
| Saarland | 8,131 | 0.79× |
| Bremen | 6,701 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 19.16× | Food & Beverages |
| Mayfield, Kentucky | 257.72× | Travel & Leisure |
| Gett | 164.7× | Cars & Mobility |
| VfL Wolfsburg | 2.6× | Sports |
| CAC 40 | 1.92× | Business & Career |
| Peugeot 308 | 3.8× | Cars & Mobility |
| Christmas Gift | 1.69× | Kids & Family |
| Esra Erol | 5.03× | Movies & TV |
| University of Nairobi | 17.11× | Business & Career |
| Škoda Kodiaq | 1.7× | Cars & Mobility |
| Jack White | 1.55× | Movies & TV |
| Metamorphoses | 2.48× | Literature |
| Guthrie Govan | 11.95× | Music & Radio |
| Volvo V60 | 3.28× | Cars & Mobility |
| Slipper lobster | 13.7× | Pets & Animals |
| Home Delivery | 1.83× | Food & Beverages |
| Video izle | 2.02× | |
| MK | 1.61× | Music & Radio |
| Gudrun Sjödén | 1.7× | Fashion & Accessoires |
| Noodle (Gorillaz) | 1.68× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.85 |
| Career Orientation | POWER | 1.5 |
| Price Sensitivity | PREMIUM | 1.31 |
| Pet Ownership | JOY | 1.3 |
| Family Orientation | CONSERVATISM | 1.29 |
| Patriotism | CONSERVATISM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 50.7% |
| Mexico | 15.6% |
| Argentina | 10.2% |
See BBVA audiences in other countries
More Bank audiences in Germany
- Commerzbank (14,423,655)
- Sparkasse (11,339,689)
- Postbank (11,283,224)
- Deutsche Bank (6,860,825)
- Targobank (6,768,670)
Frequently asked questions
How many fans does BBVA have in Germany?
BBVA has an estimated audience of 837,394 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of BBVA fans?
42.3% of BBVA fans are female, 57.7% are male, with an average age of 42.8 years.
Which brands do BBVA fans like most?
BBVA fans show strongest brand affinity for Cocktail (19.16×), Mayfield, Kentucky (257.72×), and Gett (164.7×) over the country average.
Where do BBVA fans live in Germany?
BBVA fans in Germany are most concentrated in Nordrhein-Westfalen (reach 203,126), Bayern (reach 152,418), and Baden-Württemberg (reach 115,579). These three regions account for the largest share of the active audience.
What other brands do BBVA fans also like?
Beyond BBVA itself, the audience over-indexes on Mayfield, Kentucky (257.72×), Gett (164.7×), VfL Wolfsburg (2.6×), and CAC 40 (1.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BBVA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.