Rascasse Audience Intelligence

BBVA Target Market in Germany

A data profile of the people who buy, follow and care about BBVA in Germany — modelled from more than twelve digital signal sources. BBVA has an estimated audience of 985,456 people in Germany.

#22among Bank in Germany#867among Brand in Germany#585in Business & Career

The average BBVA fan in Germany is 45.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Commerzbank, Halifax (United Kingdom bank), Wirtualna Polska, with strongest over-indexing on Commerzbank (22.29× the country average).

Demographically, the BBVA audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical BBVA fan in Germany is balanced, around 45.4 years old, with strong Need for Security tendencies and a notable affinity for Commerzbank.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BBVA profile in Germany.

Audience size
985K
in Germany
Gender
48.9%♀
51.1% male
Age
45.4
average years
Country rank
#6632
Brand in Germany
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of BBVA

48.9% are female, 51.1% are male, average age 45.4.

Fig. 02

Gender split

48.9%
Female
51.1%
Male
Demographic split for BBVA audience in Germany
MetricValue
Female48.9%
Male51.1%
Average age45.4
Estimated audience size985,456
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the BBVA audience in Germany
Age bracketShare%
16-198%
20-2913%
30-3920%
40-4926%
50+33%
Fig. 04

Worldwide distribution

1.4%

of the worldwide BBVA audience comes from Germany.

Worldwide audience distribution share by country for BBVA
CountryShare
Spain43.4%
Mexico17.6%
Argentina12.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BBVA audience in Germany is strongest.

Fig. 05

Top regions by affinity

BBVA customers by region in Germany
#RegionReachAffinity×
01Hessen~100K1.37×
02Berlin~50K1.16×
03Bayern~200K1.09×
04Nordrhein-Westfalen~200K1.08×
05Rheinland-Pfalz~50K1.04×
06Brandenburg~30K1.04×
07Thüringen~20K1.00×
08Baden-Württemberg~100K0.99×
09Bremen~8K0.99×
10Hamburg~20K0.96×
11Schleswig-Holstein~30K0.93×
12Niedersachsen~80K0.92×
13Sachsen~40K0.91×
14Sachsen-Anhalt~20K0.86×
15Saarland~10K0.86×
16Mecklenburg-Vorpommern~20K0.85×
Fig. 06

Affinity by region

Affinity by region — BBVA, Germany
0.85×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BBVA audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BBVA audience
#·InterestCategoryAffinity×
01ScotiabankBusiness & Career281.67×
02Halifax (United Kingdom bank)Business & Career201.54×
03PTV SportsSports171.15×
04Wirtualna PolskaNews42.27×
05CaixabankBusiness & Career31.72×
06Danske BankBusiness & Career27.07×
07Lloyds BankBusiness & Career26.07×
08CommerzbankBusiness & Career22.29×
09Commercial bankBusiness & Career21.71×
10Vagabond (manga)Literature19.06×
11EuronewsMovies & TV17.42×
12BlackRockBusiness & Career13.73×
13TargobankBusiness & Career12.49×
14HypoVereinsbankBusiness & Career11.41×
15SunExpressTravel & Leisure6.77×
16Western UnionBusiness & Career4.83×
17Efficient energy useTechnology & Electronics4.79×
18Deutsche BankBusiness & Career4.65×
19PostbankBusiness & Career3.59×
20BankingBusiness & Career2.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BBVA audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BBVA audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.28×
Career OrientationPOWER1.69×
Family OrientationCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BBVA audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.69×
Sports ActivityPOWER0.76×
ExtroversionTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is BBVA's target market in Germany?

BBVA's target market in Germany covers an estimated 985,456 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of BBVA customers?

48.9% of the BBVA audience are female, 51.1% are male, with an average age of 45.4 years.

03

Which brands do BBVA fans like most?

BBVA fans show strongest brand affinity for Commerzbank (22.29×), Halifax (United Kingdom bank) (201.54×), and Wirtualna Polska (42.27×) over the country average.

04

Where do BBVA fans live in Germany?

BBVA fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do BBVA fans also like?

Beyond BBVA itself, the audience over-indexes on Halifax (United Kingdom bank) (201.54×), Wirtualna Polska (42.27×), PTV Sports (171.15×), and Scotiabank (281.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bank audiences in Germany

See BBVA audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for BBVA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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