Rascasse Audience Intelligence

BlackRock Target Market in Germany

A data profile of the people who buy, follow and care about BlackRock in Germany — modelled from more than twelve digital signal sources. BlackRock has an estimated audience of 745,475 people in Germany.

#1090among Brand in Germany#688in Business & Career

The average BlackRock fan in Germany is 46.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Commerzbank, Postbank, Deutsche Bank, with strongest over-indexing on Commerzbank (25.3× the country average).

Demographically, the BlackRock audience skews more male with an average age of 46.6, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical BlackRock fan in Germany is more male, around 46.6 years old, with strong Career Orientation tendencies and a notable affinity for Commerzbank.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BlackRock profile in Germany.

Audience size
745K
in Germany
Gender
38.0%♀
62.0% male
Age
46.6
average years
Country rank
#8419
Brand in Germany
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of BlackRock

38.0% are female, 62.0% are male, average age 46.6.

Fig. 02

Gender split

38.0%
Female
62.0%
Male
Demographic split for BlackRock audience in Germany
MetricValue
Female38.0%
Male62.0%
Average age46.6
Estimated audience size745,475
Fig. 03

Age distribution

Ø 46.6
average years
Age distribution of the BlackRock audience in Germany
Age bracketShare%
16-197%
20-2913%
30-3917%
40-4922%
50+41%
Fig. 04

Worldwide distribution

10.8%

of the worldwide BlackRock audience comes from Germany.

Worldwide audience distribution share by country for BlackRock
CountryShare
United States29.3%
Germany10.8%
India7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BlackRock audience in Germany is strongest.

Fig. 05

Top regions by affinity

BlackRock customers by region in Germany
#RegionReachAffinity×
01Hessen~80K1.30×
02Bayern~100K1.13×
03Baden-Württemberg~100K1.12×
04Berlin~40K1.11×
05Hamburg~20K1.11×
06Nordrhein-Westfalen~200K1.05×
07Niedersachsen~80K0.99×
08Sachsen~40K0.99×
09Rheinland-Pfalz~40K0.96×
10Thüringen~20K0.96×
11Brandenburg~20K0.92×
12Bremen~6K0.92×
13Schleswig-Holstein~30K0.90×
14Mecklenburg-Vorpommern~10K0.87×
15Saarland~8K0.87×
16Sachsen-Anhalt~20K0.85×
Fig. 06

Affinity by region

Affinity by region — BlackRock, Germany
0.85×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BlackRock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BlackRock audience
#·InterestCategoryAffinity×
01Blue chip (stock market)Business & Career40.56×
02Capital OneBusiness & Career38.11×
03UBSBusiness & Career34.35×
04KruppHome & Garden34.06×
05Goldman SachsBusiness & Career33.31×
06Commercial bankBusiness & Career31.75×
07CommerzbankBusiness & Career25.30×
08BayerHealth21.61×
09Exchange-traded fundBusiness & Career17.93×
10Deutsche BankBusiness & Career16.12×
11KfWBusiness & Career16.12×
12Friedrich MerzPolitics & Society15.36×
13PostbankBusiness & Career15.11×
14ReisebankBusiness & Career14.07×
15E.ONHome & Garden10.90×
16CorporationBusiness & Career10.65×
17DAXBusiness & Career10.43×
18ConsorsbankBusiness & Career10.05×
19Volkswagen BankBusiness & Career9.75×
20BremenTravel & Leisure6.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BlackRock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BlackRock audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER5.68×
Need for SecurityCONSERVATISM1.67×
Community OrientationOPEN1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BlackRock audience · Rather not
TraitClusterDeviationScore
IndividualismJOY1.06×
Urban LifestyleOPEN1.11×
Luxury OrientationPREMIUM1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is BlackRock's target market in Germany?

BlackRock's target market in Germany covers an estimated 745,475 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of BlackRock customers?

38.0% of the BlackRock audience are female, 62.0% are male, with an average age of 46.6 years.

03

Which brands do BlackRock fans like most?

BlackRock fans show strongest brand affinity for Commerzbank (25.3×), Postbank (15.11×), and Deutsche Bank (16.12×) over the country average.

04

Where do BlackRock fans live in Germany?

BlackRock fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do BlackRock fans also like?

Beyond BlackRock itself, the audience over-indexes on Postbank (15.11×), Deutsche Bank (16.12×), Friedrich Merz (15.36×), and Corporation (10.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See BlackRock audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for BlackRock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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