BlackRock Audience in Germany
BlackRock has an estimated audience of 796,692 people in Germany. 38.0% are female, 62.0% are male, average age 46.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Commerzbank, Postbank, Deutsche Bank, Friedrich Merz, Corporation.
The average BlackRock fan in Germany is 46.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Commerzbank, Postbank, Deutsche Bank, with strongest over-indexing on Commerzbank (25.3× the country average). Demographically, the BlackRock audience skews more male with an average age of 46.6, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Venture Capital
Demographics of BlackRock fans
| Metric | Value |
|---|---|
| Female | 38.0% |
| Male | 62.0% |
| Average age | 46.6 |
| Estimated audience size | 796,692 |
Audience persona
The typical BlackRock fan in Germany is more male, around 46.6 years old, with strong Career Orientation tendencies and a notable affinity for Commerzbank.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 185,004 | 1.06× |
| Bayern | 150,375 | 1.17× |
| Baden-Württemberg | 125,595 | 1.16× |
| Niedersachsen | 78,634 | 1.02× |
| Hessen | 78,407 | 1.29× |
| Berlin | 41,432 | 1.16× |
| Sachsen | 39,540 | 1.01× |
| Rheinland-Pfalz | 38,874 | 0.97× |
| Schleswig-Holstein | 26,067 | 0.91× |
| Brandenburg | 22,460 | 0.91× |
| Hamburg | 20,308 | 1.13× |
| Thüringen | 18,925 | 0.93× |
| Sachsen-Anhalt | 17,013 | 0.82× |
| Mecklenburg-Vorpommern | 12,273 | 0.81× |
| Saarland | 7,731 | 0.79× |
| Bremen | 5,816 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Commerzbank | 25.3× | Business & Career |
| Postbank | 15.11× | Business & Career |
| Deutsche Bank | 16.12× | Business & Career |
| Friedrich Merz | 15.36× | Politics & Society |
| Corporation | 10.65× | Business & Career |
| Goldman Sachs | 33.31× | Business & Career |
| KfW | 16.12× | Business & Career |
| E.ON | 10.9× | Home & Garden |
| UBS | 34.35× | Business & Career |
| Reisebank | 14.07× | Business & Career |
| Exchange-traded fund | 17.93× | Business & Career |
| Consorsbank | 10.05× | Business & Career |
| Bayer | 21.61× | Health |
| Volkswagen Bank | 9.75× | Business & Career |
| Commercial bank | 31.75× | Business & Career |
| Krupp | 34.06× | Home & Garden |
| Bremen | 6.44× | Travel & Leisure |
| DAX | 10.43× | Business & Career |
| Capital One | 38.11× | Business & Career |
| Blue chip (stock market) | 40.56× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 4.23 |
| Risk Appetite | THRILL | 2.13 |
| Early Adopter Mentality | POWER | 1.55 |
| Need for Security | CONSERVATISM | 1.52 |
| Sports Activity | POWER | 1.51 |
| Pet Ownership | JOY | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.3% |
| Germany | 11.4% |
| India | 7.8% |
See BlackRock audiences in other countries
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Frequently asked questions
How many fans does BlackRock have in Germany?
BlackRock has an estimated audience of 796,692 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of BlackRock fans?
38.0% of BlackRock fans are female, 62.0% are male, with an average age of 46.6 years.
Which brands do BlackRock fans like most?
BlackRock fans show strongest brand affinity for Commerzbank (25.3×), Postbank (15.11×), and Deutsche Bank (16.12×) over the country average.
Where do BlackRock fans live in Germany?
BlackRock fans in Germany are most concentrated in Nordrhein-Westfalen (reach 185,004), Bayern (reach 150,375), and Baden-Württemberg (reach 125,595). These three regions account for the largest share of the active audience.
What other brands do BlackRock fans also like?
Beyond BlackRock itself, the audience over-indexes on Postbank (15.11×), Deutsche Bank (16.12×), Friedrich Merz (15.36×), and Corporation (10.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BlackRock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.