Rascasse Audience Intelligence

KfW Target Market in Germany

A data profile of the people who buy, follow and care about KfW in Germany — modelled from more than twelve digital signal sources. KfW has an estimated audience of 1,763,395 people in Germany.

#15among Bank in Germany#471among Brand in Germany#358in Business & Career

The average KfW fan in Germany is 42.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Deutsche Bank, Commerzbank, Property insurance, with strongest over-indexing on Deutsche Bank (19.81× the country average).

Demographically, the KfW audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical KfW fan in Germany is more male, around 42.9 years old, with strong Career Orientation tendencies and a notable affinity for Deutsche Bank.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the KfW profile in Germany.

Audience size
1.8M
in Germany
Gender
35.7%♀
64.3% male
Age
42.9
average years
Country rank
#3811
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of KfW

35.7% are female, 64.3% are male, average age 42.9.

Fig. 02

Gender split

35.7%
Female
64.3%
Male
Demographic split for KfW audience in Germany
MetricValue
Female35.7%
Male64.3%
Average age42.9
Estimated audience size1,763,395
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the KfW audience in Germany
Age bracketShare%
16-1912%
20-2916%
30-3920%
40-4924%
50+27%
Fig. 04

Worldwide distribution

86.1%

of the worldwide KfW audience comes from Germany.

Worldwide audience distribution share by country for KfW
CountryShare
Germany86.1%
China1.8%
United States0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the KfW audience in Germany is strongest.

Fig. 05

Top regions by affinity

KfW customers by region in Germany
#RegionReachAffinity×
01Hessen~200K1.48×
02Niedersachsen~200K1.31×
03Rheinland-Pfalz~100K1.24×
04Bayern~300K1.19×
05Baden-Württemberg~300K1.16×
06Nordrhein-Westfalen~400K1.14×
07Schleswig-Holstein~70K1.05×
08Saarland~20K1.04×
09Berlin~80K1.01×
10Hamburg~40K0.98×
11Bremen~10K0.93×
12Sachsen~60K0.76×
13Thüringen~30K0.76×
14Brandenburg~40K0.75×
15Mecklenburg-Vorpommern~20K0.64×
16Sachsen-Anhalt~30K0.63×
Fig. 06

Affinity by region

Affinity by region — KfW, Germany
0.63×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the KfW audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for KfW audience
#·InterestCategoryAffinity×
01Property insuranceHome & Garden27.21×
02Deutsche BankBusiness & Career19.81×
03BlackRockBusiness & Career16.12×
04National health insuranceBusiness & Career15.00×
05Santander BankBusiness & Career14.90×
06Infineon TechnologiesTechnology & Electronics13.81×
07Liability insuranceBusiness & Career12.68×
08Risk managementBusiness & Career7.75×
09EssoCars & Mobility5.99×
10CommerzbankBusiness & Career5.48×
11PostbankBusiness & Career4.79×
12BankingBusiness & Career3.56×
13TargobankBusiness & Career3.51×
14Efficient energy useTechnology & Electronics3.15×
15NatureHome & Garden3.06×
16VacationsTravel & Leisure3.00×
17CHECK24Business & Career2.64×
18FamilyKids & Family2.23×
19TagesschauMovies & TV2.17×
20GermanyTravel & Leisure1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the KfW audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by KfW audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.99×
Need for SecurityCONSERVATISM2.02×
IndulgenceJOY1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by KfW audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.67×
Sports ActivityPOWER0.75×
CreativityOPEN0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is KfW's target market in Germany?

KfW's target market in Germany covers an estimated 1,763,395 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of KfW customers?

35.7% of the KfW audience are female, 64.3% are male, with an average age of 42.9 years.

03

Which brands do KfW fans like most?

KfW fans show strongest brand affinity for Deutsche Bank (19.81×), Commerzbank (5.48×), and Property insurance (27.21×) over the country average.

04

Where do KfW fans live in Germany?

KfW fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do KfW fans also like?

Beyond KfW itself, the audience over-indexes on Commerzbank (5.48×), Property insurance (27.21×), Santander Bank (14.9×), and Postbank (4.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bank audiences in Germany

See KfW audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for KfW. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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