KfW Audience in Germany
KfW has an estimated audience of 1,821,525 people in Germany. 37.1% are female, 62.9% are male, average age 44.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Peugeot 308, Cocktail, VfL Wolfsburg, Video izle, Unique Gifts.
The average KfW fan in Germany is 44.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Peugeot 308, Cocktail, VfL Wolfsburg, with strongest over-indexing on Peugeot 308 (15.65× the country average). Demographically, the KfW audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Career Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of KfW fans
| Metric | Value |
|---|---|
| Female | 37.1% |
| Male | 62.9% |
| Average age | 44.0 |
| Estimated audience size | 1,821,525 |
Audience persona
The typical KfW fan in Germany is more male, around 44.0 years old, with strong Career Orientation tendencies and a notable affinity for Peugeot 308.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 472,889 | 1.19× |
| Bayern | 359,348 | 1.23× |
| Baden-Württemberg | 289,801 | 1.17× |
| Niedersachsen | 226,731 | 1.28× |
| Hessen | 213,989 | 1.54× |
| Rheinland-Pfalz | 110,130 | 1.21× |
| Berlin | 91,803 | 1.13× |
| Sachsen | 66,125 | 0.74× |
| Schleswig-Holstein | 65,757 | 1.01× |
| Hamburg | 41,757 | 1.01× |
| Brandenburg | 40,659 | 0.72× |
| Thüringen | 33,606 | 0.72× |
| Sachsen-Anhalt | 28,146 | 0.6× |
| Saarland | 21,602 | 0.97× |
| Mecklenburg-Vorpommern | 20,742 | 0.6× |
| Bremen | 14,032 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peugeot 308 | 15.65× | Cars & Mobility |
| Cocktail | 4.68× | Food & Beverages |
| VfL Wolfsburg | 3.7× | Sports |
| Video izle | 5.04× | |
| Unique Gifts | 1.95× | Shopping |
| Haberler | 1.7× | News |
| Stradivarius | 1.97× | Shopping |
| CAC 40 | 1.67× | Business & Career |
| Christmas Gift | 1.95× | Kids & Family |
| Birthday Gifts | 1.83× | Kids & Family |
| Israel | 2.03× | Travel & Leisure |
| Snow White (Fables) | 2.18× | Literature |
| Phytotherapy | 16.65× | Health |
| ESignal | 32.38× | Technology & Electronics |
| KnockoutJS | 41.77× | Technology & Electronics |
| Business English | 2.25× | Business & Career |
| Mothercare | 1.59× | Kids & Family |
| Este, Veneto | 1.98× | Travel & Leisure |
| Zagreb | 3.08× | Travel & Leisure |
| Metamorphoses | 2.26× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.84 |
| Indulgence | JOY | 1.83 |
| Need for Security | CONSERVATISM | 1.69 |
| Quality Awareness | PREMIUM | 1.4 |
| Travelling | THRILL | 1.3 |
| Early Adopter Mentality | POWER | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 87.3% |
| China | 1.8% |
| United States | 0.8% |
See KfW audiences in other countries
More Bank audiences in Germany
- Commerzbank (14,423,655)
- Sparkasse (11,339,689)
- Postbank (11,283,224)
- Deutsche Bank (6,860,825)
- Targobank (6,768,670)
Frequently asked questions
How many fans does KfW have in Germany?
KfW has an estimated audience of 1,821,525 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of KfW fans?
37.1% of KfW fans are female, 62.9% are male, with an average age of 44.0 years.
Which brands do KfW fans like most?
KfW fans show strongest brand affinity for Peugeot 308 (15.65×), Cocktail (4.68×), and VfL Wolfsburg (3.7×) over the country average.
Where do KfW fans live in Germany?
KfW fans in Germany are most concentrated in Nordrhein-Westfalen (reach 472,889), Bayern (reach 359,348), and Baden-Württemberg (reach 289,801). These three regions account for the largest share of the active audience.
What other brands do KfW fans also like?
Beyond KfW itself, the audience over-indexes on Cocktail (4.68×), VfL Wolfsburg (3.7×), Video izle (5.04×), and Unique Gifts (1.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for KfW. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.