National health insurance Audience in Germany
National health insurance has an estimated audience of 810,057 people in Germany. 59.6% are female, 40.4% are male, average age 43.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tax preparation, Insurance policy, Home insurance, Techniker Krankenkasse, Property insurance.
The average National health insurance fan in Germany is 43.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tax preparation, Insurance policy, Home insurance, with strongest over-indexing on Tax preparation (178.55× the country average). Demographically, the National health insurance audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of National health insurance fans
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 43.9 |
| Estimated audience size | 810,057 |
Audience persona
The typical National health insurance fan in Germany is more female, around 43.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Tax preparation.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 190,560 | 1.08× |
| Bayern | 136,119 | 1.05× |
| Baden-Württemberg | 114,796 | 1.04× |
| Niedersachsen | 77,577 | 0.99× |
| Hessen | 65,082 | 1.05× |
| Berlin | 45,008 | 1.24× |
| Sachsen | 41,116 | 1.03× |
| Brandenburg | 28,226 | 1.12× |
| Schleswig-Holstein | 25,745 | 0.89× |
| Rheinland-Pfalz | 22,068 | 0.54× |
| Sachsen-Anhalt | 21,122 | 1.01× |
| Thüringen | 20,522 | 0.99× |
| Hamburg | 19,949 | 1.09× |
| Mecklenburg-Vorpommern | 15,885 | 1.03× |
| Saarland | 9,464 | 0.95× |
| Bremen | 6,248 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tax preparation | 178.55× | Business & Career |
| Insurance policy | 43.5× | Business & Career |
| Home insurance | 31.71× | Business & Career |
| Techniker Krankenkasse | 15.18× | Business & Career |
| Property insurance | 48.33× | Home & Garden |
| HanseMerkur | 23.94× | Business & Career |
| Tagesschau | 6.18× | Movies & TV |
| Barmer | 15.18× | Business & Career |
| AOK | 12.46× | Business & Career |
| Cosmosdirekt | 23.4× | Business & Career |
| Pet insurance | 38.97× | Pets & Animals |
| Tax refund | 99.69× | Business & Career |
| General insurance | 40.77× | Business & Career |
| Mutual insurance | 157.51× | Business & Career |
| IKK classic | 15.18× | Business & Career |
| KKH | 25.03× | Business & Career |
| KfW | 15× | Business & Career |
| Liability insurance | 27.69× | Business & Career |
| Whole life insurance | 28.42× | Business & Career |
| Term life insurance | 34.75× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.79 |
| Early Adopter Mentality | POWER | 1.91 |
| Family Orientation | CONSERVATISM | 1.6 |
| Career Orientation | POWER | 1.51 |
| Community Orientation | OPEN | 1.43 |
| LGBTQ+ Identity | OPEN | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.4% |
| Germany | 17.5% |
| Japan | 6.4% |
See National health insurance audiences in other countries
- National health insurance — United States
- National health insurance — United Kingdom
- National health insurance — France
- National health insurance — Italy
- National health insurance — Spain
- National health insurance — Brazil
- National health insurance — Japan
- National health insurance — South Korea
- National health insurance — India
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does National health insurance have in Germany?
National health insurance has an estimated audience of 810,057 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of National health insurance fans?
59.6% of National health insurance fans are female, 40.4% are male, with an average age of 43.9 years.
Which brands do National health insurance fans like most?
National health insurance fans show strongest brand affinity for Tax preparation (178.55×), Insurance policy (43.5×), and Home insurance (31.71×) over the country average.
Where do National health insurance fans live in Germany?
National health insurance fans in Germany are most concentrated in Nordrhein-Westfalen (reach 190,560), Bayern (reach 136,119), and Baden-Württemberg (reach 114,796). These three regions account for the largest share of the active audience.
What other brands do National health insurance fans also like?
Beyond National health insurance itself, the audience over-indexes on Insurance policy (43.5×), Home insurance (31.71×), Techniker Krankenkasse (15.18×), and Property insurance (48.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for National health insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.