Rascasse Audience Intelligence

National health insurance Audience in Germany

A data profile of the people who buy, follow and care about National health insurance in Germany — modelled from more than twelve digital signal sources. National health insurance has an estimated audience of 810,057 people in Germany.

#3570among Topic in Germany#657in Business & Career

The average National health insurance fan in Germany is 43.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tax preparation, WISO Steuer, Insurance policy, with strongest over-indexing on Tax preparation (178.55× the country average).

Demographically, the National health insurance audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Need for Security, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical National health insurance fan in Germany is more female, around 43.9 years old, with strong Need for Security tendencies and a notable affinity for Tax preparation.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National health insurance profile in Germany.

Audience size
810K
in Germany
Gender
59.6%♀
40.4% male
Age
43.9
average years
Country rank
#7804
Topic in Germany
Fig. 01

Search interest · 12-month trend

+55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of National health insurance fans

59.6% are female, 40.4% are male, average age 43.9.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for National health insurance audience in Germany
MetricValue
Female59.6%
Male40.4%
Average age43.9
Estimated audience size810,057
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the National health insurance audience in Germany
Age bracketShare%
16-197%
20-2916%
30-3925%
40-4925%
50+27%
Fig. 04

Worldwide distribution

17.5%

of the worldwide National health insurance audience comes from Germany.

Worldwide audience distribution share by country for National health insurance
CountryShare
United States28.4%
Germany17.5%
Japan6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National health insurance audience in Germany is strongest.

Fig. 05

Top regions by affinity

National health insurance fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.17×
02Brandenburg~30K1.12×
03Sachsen~40K1.05×
04Thüringen~20K1.04×
05Hamburg~20K1.04×
06Mecklenburg-Vorpommern~20K1.04×
07Nordrhein-Westfalen~200K1.03×
08Sachsen-Anhalt~20K1.03×
09Bayern~100K1.01×
10Baden-Württemberg~100K1.01×
11Hessen~60K1.00×
12Saarland~10K1.00×
13Niedersachsen~80K0.96×
14Bremen~6K0.92×
15Schleswig-Holstein~30K0.91×
16Rheinland-Pfalz~30K0.77×
Fig. 06

Affinity by region

Affinity by region — National health insurance, Germany
0.77×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National health insurance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National health insurance audience
#·InterestCategoryAffinity×
01Tax preparationBusiness & Career178.55×
02Mutual insuranceBusiness & Career157.51×
03Tax refundBusiness & Career99.69×
04WISO SteuerBusiness & Career51.55×
05Property insuranceHome & Garden48.33×
06Insurance policyBusiness & Career43.50×
07General insuranceBusiness & Career40.77×
08Pet insurancePets & Animals38.97×
09Home insuranceBusiness & Career31.71×
10Whole life insuranceBusiness & Career28.42×
11Liability insuranceBusiness & Career27.69×
12KKHBusiness & Career25.03×
13HanseMerkurBusiness & Career23.94×
14CosmosdirektBusiness & Career23.40×
15Techniker KrankenkasseBusiness & Career15.18×
16BarmerBusiness & Career15.18×
17IKK classicBusiness & Career15.18×
18KfWBusiness & Career15.00×
19AOKBusiness & Career12.46×
20TagesschauMovies & TV6.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National health insurance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by National health insurance audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.82×
TravellingTHRILL1.53×
Convenience OrientationPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by National health insurance audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.51×
ExtroversionTHRILL0.52×
Urban LifestyleOPEN0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does National health insurance have in Germany?

National health insurance has an estimated audience of 810,057 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of National health insurance fans?

59.6% of National health insurance fans are female, 40.4% are male, with an average age of 43.9 years.

03

Which brands do National health insurance fans like most?

National health insurance fans show strongest brand affinity for Tax preparation (178.55×), WISO Steuer (51.55×), and Insurance policy (43.5×) over the country average.

04

Where do National health insurance fans live in Germany?

National health insurance fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do National health insurance fans also like?

Beyond National health insurance itself, the audience over-indexes on WISO Steuer (51.55×), Insurance policy (43.5×), Home insurance (31.71×), and Techniker Krankenkasse (15.18×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See National health insurance audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for National health insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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