AOK Audience in Germany
AOK has an estimated audience of 5,126,535 people in Germany. 45.6% are female, 54.4% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cocktail, Kieser Training, CAC 40, VfL Wolfsburg, ESignal.
The average AOK fan in Germany is 41.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cocktail, Kieser Training, CAC 40, with strongest over-indexing on Cocktail (2.76× the country average). Demographically, the AOK audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Insurances
Demographics of AOK fans
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 41.6 |
| Estimated audience size | 5,126,535 |
Audience persona
The typical AOK fan in Germany is balanced, around 41.6 years old, with strong Need for Security tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,249,101 | 1.11× |
| Bayern | 875,392 | 1.06× |
| Baden-Württemberg | 861,104 | 1.23× |
| Niedersachsen | 568,759 | 1.14× |
| Hessen | 323,328 | 0.83× |
| Sachsen | 320,616 | 1.28× |
| Berlin | 257,439 | 1.12× |
| Rheinland-Pfalz | 224,072 | 0.87× |
| Sachsen-Anhalt | 175,973 | 1.32× |
| Thüringen | 131,242 | 1× |
| Schleswig-Holstein | 130,682 | 0.71× |
| Brandenburg | 110,203 | 0.69× |
| Hamburg | 107,421 | 0.93× |
| Mecklenburg-Vorpommern | 59,677 | 0.61× |
| Bremen | 58,762 | 1.34× |
| Saarland | 46,757 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 2.76× | Food & Beverages |
| Kieser Training | 7.79× | Sports |
| CAC 40 | 2.07× | Business & Career |
| VfL Wolfsburg | 1.62× | Sports |
| ESignal | 34.05× | Technology & Electronics |
| Video izle | 2.12× | |
| Overboard (film) | 4.88× | Movies & TV |
| Peugeot 308 | 2.27× | Cars & Mobility |
| Metamorphoses | 1.88× | Literature |
| Home Delivery | 1.53× | Food & Beverages |
| Coworking | 1.95× | Business & Career |
| Slavonia | 5.7× | Travel & Leisure |
| FC Dinamo II București | 115.02× | Sports |
| Jaguar F-Pace | 2.64× | Cars & Mobility |
| Fast Five | 2.01× | Movies & TV |
| Eden Lake | 1.95× | Movies & TV |
| Esra Erol | 2.1× | Movies & TV |
| Building insulation | 1.59× | Home & Garden |
| Preacher (comics) | 2.46× | Literature |
| Brunello Cucinelli | 1.68× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.61 |
| Career Orientation | POWER | 1.54 |
| Family Orientation | CONSERVATISM | 1.42 |
| Indulgence | JOY | 1.27 |
| Sports Activity | POWER | 1.22 |
| DIY Mentality | THRILL | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 86.9% |
| United States | 2.4% |
| China | 0.8% |
See AOK audiences in other countries
More Insurances audiences in Germany
- Huk24 (6,584,419)
- Techniker Krankenkasse (5,922,907)
- Barmer (3,888,686)
- Allianz (3,618,685)
- IKK classic (2,243,398)
Frequently asked questions
How many fans does AOK have in Germany?
AOK has an estimated audience of 5,126,535 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of AOK fans?
45.6% of AOK fans are female, 54.4% are male, with an average age of 41.6 years.
Which brands do AOK fans like most?
AOK fans show strongest brand affinity for Cocktail (2.76×), Kieser Training (7.79×), and CAC 40 (2.07×) over the country average.
Where do AOK fans live in Germany?
AOK fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,249,101), Bayern (reach 875,392), and Baden-Württemberg (reach 861,104). These three regions account for the largest share of the active audience.
What other brands do AOK fans also like?
Beyond AOK itself, the audience over-indexes on Kieser Training (7.79×), CAC 40 (2.07×), VfL Wolfsburg (1.62×), and ESignal (34.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for AOK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.