Rascasse Audience Intelligence

Insurance broker Audience in Germany

A data profile of the people who buy, follow and care about Insurance broker in Germany — modelled from more than twelve digital signal sources. Insurance broker has an estimated audience of 454,888 people in Germany.

#4905among Topic in Germany#921in Business & Career

The average Insurance broker fan in Germany is 40.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include AOK, Commerzbank, Allianz, with strongest over-indexing on AOK (12.39× the country average).

Demographically, the Insurance broker audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Need for Security, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Insurance broker fan in Germany is more male, around 40.0 years old, with strong Need for Security tendencies and a notable affinity for AOK.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Insurance broker profile in Germany.

Audience size
455K
in Germany
Gender
40.3%♀
59.7% male
Age
40.0
average years
Country rank
#12651
Topic in Germany
Fig. 01

Search interest · 12-month trend

+242%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Insurance broker fans

40.3% are female, 59.7% are male, average age 40.0.

Fig. 02

Gender split

40.3%
Female
59.7%
Male
Demographic split for Insurance broker audience in Germany
MetricValue
Female40.3%
Male59.7%
Average age40.0
Estimated audience size454,888
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Insurance broker audience in Germany
Age bracketShare%
16-1915%
20-2920%
30-3924%
40-4924%
50+18%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Insurance broker audience comes from Germany.

Worldwide audience distribution share by country for Insurance broker
CountryShare
United States44.8%
Brazil6.2%
Thailand5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Insurance broker audience in Germany is strongest.

Fig. 05

Top regions by affinity

Insurance broker fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~100K2.66×
02Nordrhein-Westfalen~200K1.52×
03Rheinland-Pfalz~30K1.50×
04Hamburg~10K1.19×
05Hessen~40K1.10×
06Bremen~4K1.08×
07Schleswig-Holstein~20K1.04×
08Bayern~70K1.00×
09Sachsen~20K0.94×
10Baden-Württemberg~50K0.87×
11Mecklenburg-Vorpommern~7K0.84×
12Thüringen~10K0.83×
13Saarland~4K0.81×
14Brandenburg~10K0.79×
15Sachsen-Anhalt~9K0.78×
16Berlin~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Insurance broker, Germany
0.74×1.00×2.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Insurance broker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Insurance broker audience
#·InterestCategoryAffinity×
01LVM VersicherungBusiness & Career15.10×
02WüstenrotBusiness & Career13.61×
03AOKBusiness & Career12.39×
04CosmosdirektBusiness & Career12.12×
05ProvinzialBusiness & Career12.02×
06KKHBusiness & Career11.93×
07Carsten MaschmeyerBusiness & Career11.74×
08AllianzBusiness & Career7.66×
09Doberman PinscherPets & Animals5.03×
10CommerzbankBusiness & Career4.44×
11CHECK24Business & Career4.05×
12TargobankBusiness & Career3.69×
13InsuranceBusiness & Career3.23×
14Futures contractBusiness & Career3.07×
15Indeed.comBusiness & Career3.05×
16AutoScout24Cars & Mobility2.36×
17BildNews1.89×
18FC Bayern MunichSports1.83×
19Outdoor recreationSports1.73×
20Food and drinkFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Insurance broker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Insurance broker audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.20×
Risk AppetiteTHRILL2.18×
Career OrientationPOWER2.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Insurance broker audience · Rather not
TraitClusterDeviationScore
IndividualismJOY1.14×
Urban LifestyleOPEN1.32×
Community OrientationOPEN1.32×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Insurance broker have in Germany?

Insurance broker has an estimated audience of 454,888 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Insurance broker fans?

40.3% of Insurance broker fans are female, 59.7% are male, with an average age of 40.0 years.

03

Which brands do Insurance broker fans like most?

Insurance broker fans show strongest brand affinity for AOK (12.39×), Commerzbank (4.44×), and Allianz (7.66×) over the country average.

04

Where do Insurance broker fans live in Germany?

Insurance broker fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Niedersachsen (reach ~100K), and Bayern (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Insurance broker fans also like?

Beyond Insurance broker itself, the audience over-indexes on Commerzbank (4.44×), Allianz (7.66×), CHECK24 (4.05×), and Cosmosdirekt (12.12×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Insurance broker audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Insurance broker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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