Allianz Audience in Germany
Allianz has an estimated audience of 2,405,369 people in Germany. 44.7% are female, 55.3% are male, average age 43.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Tagesschau, AutoScout24, Vehicle insurance, Aral AG, Commerzbank.
The average Allianz fan in Germany is 43.0 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Tagesschau, AutoScout24, Vehicle insurance, with strongest over-indexing on Tagesschau (2.39× the country average). Demographically, the Allianz audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Pet Ownership, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Insurances
Demographics of Allianz fans
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 43.0 |
| Estimated audience size | 2,405,369 |
Audience persona
The typical Allianz fan in Germany is more male, around 43.0 years old, with strong Pet Ownership tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 793,732 | 1.36× |
| Nordrhein-Westfalen | 678,506 | 0.86× |
| Baden-Württemberg | 558,129 | 1.13× |
| Niedersachsen | 307,093 | 0.87× |
| Hessen | 281,649 | 1.02× |
| Berlin | 165,914 | 1.03× |
| Rheinland-Pfalz | 149,580 | 0.83× |
| Sachsen | 144,940 | 0.82× |
| Brandenburg | 144,909 | 1.29× |
| Sachsen-Anhalt | 141,758 | 1.51× |
| Thüringen | 119,948 | 1.3× |
| Schleswig-Holstein | 97,186 | 0.75× |
| Hamburg | 69,481 | 0.85× |
| Mecklenburg-Vorpommern | 67,313 | 0.97× |
| Saarland | 31,332 | 0.71× |
| Bremen | 21,822 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.39× | Movies & TV |
| AutoScout24 | 2.13× | Cars & Mobility |
| Vehicle insurance | 4.55× | Cars & Mobility |
| Aral AG | 1.79× | Cars & Mobility |
| Commerzbank | 1.77× | Business & Career |
| Bauhaus | 1.65× | Shopping |
| CHECK24 | 1.83× | Business & Career |
| Transfermarkt | 1.87× | Sports |
| Sparkasse | 1.76× | Business & Career |
| Financial services | 1.97× | Business & Career |
| ERGO Insurance Group | 7.91× | Business & Career |
| Barmenia | 5.16× | Business & Career |
| Fressnapf | 2.03× | Shopping |
| Postbank | 1.56× | Business & Career |
| Roland Kaiser | 1.9× | Music & Radio |
| Targobank | 1.95× | Business & Career |
| Investment management | 2.94× | Business & Career |
| Insurance | 1.78× | Business & Career |
| Deutsche Bank | 1.91× | Business & Career |
| Electronic funds transfer | 1.54× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.31 |
| Need for Security | CONSERVATISM | 1.28 |
| Indulgence | JOY | 1.17 |
| Career Orientation | POWER | 1.1 |
| Patriotism | CONSERVATISM | 1.1 |
| Family Orientation | CONSERVATISM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 13.1% |
| Germany | 11.0% |
| Italy | 8.4% |
See Allianz audiences in other countries
More Insurances audiences in Germany
- Huk24 (6,584,419)
- Techniker Krankenkasse (5,922,907)
- AOK (5,126,536)
- Barmer (3,888,686)
- IKK classic (2,243,398)
Frequently asked questions
How many fans does Allianz have in Germany?
Allianz has an estimated audience of 2,405,369 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Allianz fans?
44.7% of Allianz fans are female, 55.3% are male, with an average age of 43.0 years.
Which brands do Allianz fans like most?
Allianz fans show strongest brand affinity for Tagesschau (2.39×), AutoScout24 (2.13×), and Vehicle insurance (4.55×) over the country average.
Where do Allianz fans live in Germany?
Allianz fans in Germany are most concentrated in Bayern (reach 793,732), Nordrhein-Westfalen (reach 678,506), and Baden-Württemberg (reach 558,129). These three regions account for the largest share of the active audience.
What other brands do Allianz fans also like?
Beyond Allianz itself, the audience over-indexes on AutoScout24 (2.13×), Vehicle insurance (4.55×), Aral AG (1.79×), and Commerzbank (1.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Allianz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.