Allianz Target Market in Germany
A data profile of the people who buy, follow and care about Allianz in Germany — modelled from more than twelve digital signal sources. Allianz has an estimated audience of 3,685,043 people in Germany.
The average Allianz fan in Germany is 43.0 years old, more male, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Tagesschau, AutoScout24, Vehicle insurance, with strongest over-indexing on Tagesschau (2.39× the country average).
Demographically, the Allianz audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Need for Security, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Allianz fan in Germany is more male, around 43.0 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.
At a glance
The key figures that characterise the Allianz profile in Germany.
Search interest · 12-month trend
Customer demographics of Allianz
44.7% are female, 55.3% are male, average age 43.0.
Gender split
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 43.0 |
| Estimated audience size | 3,685,043 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 30% | |
| 50+ | 22% |
Geography
Where the Allianz audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~900K | 1.52× | |
| 02 | Sachsen-Anhalt | ~100K | 1.51× | |
| 03 | Sachsen | ~300K | 1.46× | |
| 04 | Thüringen | ~100K | 1.35× | |
| 05 | Brandenburg | ~100K | 1.28× | |
| 06 | Baden-Württemberg | ~500K | 1.01× | |
| 07 | Mecklenburg-Vorpommern | ~70K | 0.99× | |
| 08 | Hessen | ~300K | 0.91× | |
| 09 | Berlin | ~100K | 0.91× | |
| 10 | Niedersachsen | ~300K | 0.85× | |
| 11 | Nordrhein-Westfalen | ~700K | 0.82× | |
| 12 | Rheinland-Pfalz | ~100K | 0.79× | |
| 13 | Hamburg | ~60K | 0.74× | |
| 14 | Bremen | ~20K | 0.72× | |
| 15 | Schleswig-Holstein | ~90K | 0.71× | |
| 16 | Saarland | ~30K | 0.69× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Allianz audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ERGO Insurance Group | Business & Career | 7.91× | ||
| 02 | Barmenia | Business & Career | 5.16× | ||
| 03 | Vehicle insurance | Cars & Mobility | 4.55× | ||
| 04 | Investment management | Business & Career | 2.94× | ||
| 05 | Tagesschau | Movies & TV | 2.39× | ||
| 06 | AutoScout24 | Cars & Mobility | 2.13× | ||
| 07 | Fressnapf | Shopping | 2.03× | ||
| 08 | Financial services | Business & Career | 1.97× | ||
| 09 | Huk24 | Business & Career | 1.91× | ||
| 10 | Deutsche Bank | Business & Career | 1.91× | ||
| 11 | Roland Kaiser | Music & Radio | 1.90× | ||
| 12 | Transfermarkt | Sports | 1.87× | ||
| 13 | CHECK24 | Business & Career | 1.83× | ||
| 14 | Insurance | Business & Career | 1.78× | ||
| 15 | Commerzbank | Business & Career | 1.77× | ||
| 16 | Sparkasse | Business & Career | 1.76× | ||
| 17 | Bauhaus | Shopping | 1.65× | ||
| 18 | Used car | Cars & Mobility | 1.59× | ||
| 19 | Postbank | Business & Career | 1.56× | ||
| 20 | Electronic funds transfer | Business & Career | 1.54× |
Personality of the Allianz audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.33× | |
| DIY Mentality | THRILL | 1.17× | |
| Family Orientation | CONSERVATISM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.63× | |
| Early Adopter Mentality | POWER | 0.72× | |
| Design Affinity | PREMIUM | 0.73× |
Frequently asked questions
Who is Allianz's target market in Germany?
Allianz's target market in Germany covers an estimated 3,685,043 people, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Allianz customers?
44.7% of the Allianz audience are female, 55.3% are male, with an average age of 43.0 years.
Which brands do Allianz fans like most?
Allianz fans show strongest brand affinity for Tagesschau (2.39×), AutoScout24 (2.13×), and Vehicle insurance (4.55×) over the country average.
Where do Allianz fans live in Germany?
Allianz fans in Germany are most concentrated in Bayern (reach ~900K), Nordrhein-Westfalen (reach ~700K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.
What other brands do Allianz fans also like?
Beyond Allianz itself, the audience over-indexes on AutoScout24 (2.13×), Vehicle insurance (4.55×), Commerzbank (1.77×), and Bauhaus (1.65×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Insurances audiences in Germany
- Huk24 (6,960,454)
- Techniker Krankenkasse (5,807,820)
- AOK (5,133,546)
- Barmer (3,926,323)
- IKK classic (2,181,187)
See Allianz audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Allianz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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