Top 50 Insurances in Germany
This curated ranking covers the 50 largest insurances in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 165 insurances tracked in Germany, the 50 ranked here account for the largest measured audience reach. Techniker Krankenkasse, Huk24 and AOK lead the list with a combined estimated audience of 22,974,806 people. Across all 50 entries the average audience size is 1,091,165, and the largest, Techniker Krankenkasse, reaches around 11,470,781 people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each insurances, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Techniker Krankenkasse |
11,470,781 | 97.7% | Insurances | Business & Career |
| 2 |  Huk24 |
6,318,724 | 98.6% | Insurances | Business & Career |
| 3 |  AOK |
5,185,301 | 87.3% | Insurances | Business & Career |
| 4 |  Barmer |
3,975,330 | 72.0% | Insurances | Business & Career |
| 5 |  Allianz |
3,475,637 | 14.3% | Insurances | Business & Career |
| 6 |  IKK classic |
2,290,815 | 98.2% | Insurances | Business & Career |
| 7 |  HUK-Coburg |
2,057,323 | 97.9% | Insurances | Business & Career |
| 8 |  DAK-Gesundheit |
1,529,461 | 93.4% | Insurances | Business & Career |
| 9 |  AOK Baden-Württemberg |
1,319,945 | 97.1% | Insurances | Business & Career |
| 10 |  AXA |
1,301,343 | 7.9% | Insurances | Business & Career |
| 11 |  HanseMerkur |
1,244,310 | 89.0% | Insurances | Business & Career |
| 12 |  Cosmosdirekt |
1,202,250 | 97.8% | Insurances | Business & Career |
| 13 |  Barmenia |
1,110,254 | 90.7% | Insurances | Business & Career |
| 14 |  VHV Versicherungen |
1,064,261 | 95.2% | Insurances | Business & Career |
| 15 |  Signal Iduna |
986,746 | 69.4% | Insurances | Business & Career |
| 16 |  Nürnberger Versicherung |
722,731 | 98.6% | Insurances | Business & Career |
| 17 |  LVM Versicherung |
700,289 | 97.2% | Insurances | Business & Career |
| 18 |  Provinzial |
639,751 | 92.4% | Insurances | Business & Career |
| 19 |  Wertgarantie |
618,132 | 80.2% | Insurances | Business & Career |
| 20 |  Versicherungskammer Bayern |
598,050 | 94.8% | Insurances | Business & Career |
| 21 |  HDI Versicherungen |
590,687 | 81.3% | Insurances | Business & Career |
| 22 |  Verti |
487,028 | 19.8% | Insurances | Business & Career |
| 23 |  ERGO Insurance Group |
457,577 | 33.6% | Insurances | Business & Career |
| 24 |  Gothaer |
407,255 | 84.8% | Insurances | Business & Career |
| 25 |  Zurich Insurance Group |
396,585 | 14.5% | Insurances | Business & Career |
| 26 |  Itzehoer Versicherungen |
387,399 | 51.1% | Insurances | Business & Career |
| 27 |  R+V Versicherung |
345,279 | 95.8% | Insurances | Business & Career |
| 28 |  GENERALI |
329,378 | 6.2% | Insurances | Business & Career |
| 29 |  Swiss Life |
289,648 | 25.2% | Insurances | Business & Career |
| 30 |  Deutsche Familienversicherung |
267,389 | 96.3% | Insurances | Business & Career |
| 31 |  Europa Versicherungen |
235,809 | 95.1% | Insurances | Business & Career |
| 32 |  AON |
218,813 | 6.4% | Insurances | Business & Career |
| 33 |  Munich Re |
217,329 | 41.8% | Insurances | Business & Career |
| 34 |  WWK |
190,927 | 1.6% | Insurances | Business & Career |
| 35 |  Wells Fargo |
176,186 | 0.2% | Insurances | Business & Career |
| 36 |  Bosch BKK |
174,902 | 96.6% | Insurances | Business & Career |
| 37 |  AGILA Tierversicherung |
167,927 | 91.9% | Insurances | Business & Career |
| 38 |  Baloise |
157,731 | 8.3% | Insurances | Business & Career |
| 39 |  Baloise |
157,731 | 8.4% | Insurances | Business & Career |
| 40 |  Ergo Direkt |
134,708 | 45.5% | Insurances | Business & Career |
| 41 |  Assicurazioni Generali |
117,395 | 8.2% | Insurances | Business & Career |
| 42 |  Union Krankenversicherung |
114,762 | 95.5% | Insurances | Business & Career |
| 43 |  Hiscox |
101,911 | 15.0% | Insurances | Business & Career |
| 44 |  Europ Assistance |
98,896 | 6.7% | Insurances | Business & Career |
| 45 |  Mecklenburgische |
96,734 | 74.5% | Insurances | Business & Career |
| 46 |  Marsh |
91,658 | 5.3% | Insurances | Business & Career |
| 47 |  Kaufmännische Krankenkasse |
88,744 | 96.3% | Insurances | Business & Career |
| 48 |  Wefox |
86,604 | 23.6% | Insurances | Business & Career |
| 49 |  Helvetia Versicherungen |
82,203 | 19.0% | Insurances | Business & Career |
| 50 |  HEK – Hanseatische Krankenkasse |
77,660 | 96.2% | Insurances | Business & Career |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each insurances by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest insurances in Germany?
Techniker Krankenkasse currently leads with an estimated audience of 11,470,781 people in Germany.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Germany. Lists below 5 entries are not published. See methodology for full details.