How to read this list
Rank
Position in the Top 23, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Germany who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Germany. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Germany, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Germany. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 |  Fressnapf |
6.8M | 67.9% | 44.3 | 74.3% | Pet shop |
| 2 |  Das Futterhaus |
295k | 83.6% | 40.3 | 65.5% | Pet shop |
| 3 |  Pedigree Petfoods |
207k | 3.5% | 42.9 | 68.9% | Pet shop |
| 4 |  Zoetis |
87k | 4.0% | 50.1 | 76.2% | Pet shop |
| 5 |  Alpo (pet food) |
76k | 7.8% | 44.3 | 61.1% | Pet shop |
| 6 |  Chewy |
71k | 0.2% | 38.7 | 65.3% | Pet shop |
| 7 |  Beneful |
38k | 5.0% | 47.8 | 55.8% | Pet shop |
| 8 |  Saturn Petcare |
23k | 49.6% | 40.3 | 67.4% | Pet shop |
| 9 |  Purina Pro Plan |
22k | 1.4% | 38.2 | 59.9% | Pet shop |
| 10 |  Pet Supermarket |
5.3k | 0.3% | 30.8 | 52.8% | Pet shop |
| 11 |  Purina ONE |
3.8k | 0.3% | 37.5 | 69.3% | Pet shop |
| 12 |  Petco |
2.7k | 0.0% | 36.3 | 66.0% | Pet shop |
| 13 |  Pet City |
2.6k | 2.7% | 34.1 | 91.2% | Pet shop |
| 14 |  Tidy Cats |
2.2k | 4.7% | 32.7 | 54.0% | Pet shop |
| 15 |  Meow Mix |
2k | 4.5% | 37.6 | 71.4% | Pet shop |
| 16 |  PetSmart |
1.2k | 0.0% | 36.9 | 64.1% | Pet shop |
| 17 |  Fancy Feast |
283 | 0.0% | 40.4 | 66.8% | Pet shop |
| 18 |  Pet Mania |
156 | 0.2% | 36.8 | 79.2% | Pet shop |
| 19 |  EntirelyPets |
154 | 0.2% | 51.3 | 88.0% | Pet shop |
| 20 |  Naylors Equestrian |
95 | 0.3% | 45.0 | 100.0% | Pet shop |
| 21 |  Dog Chow |
73 | 0.0% | 42.3 | 73.8% | Pet shop |
| 22 |  Pet Supplies Plus |
53 | 0.0% | 49.2 | 74.4% | Pet shop |
| 23 |  PetLove |
32 | 0.0% | 34.4 | 64.2% | Pet shop |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 23 list compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each pet shop by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest pet shop in Germany?
Fressnapf currently leads with an estimated audience of 6.8M people in Germany.