Top 15 Loyalty cards in Germany
This curated ranking covers the 15 largest loyalty cards in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Payback, Miles & More and DeutschlandCard lead the list with a combined estimated audience of 7,361,982 people. Across all 15 entries the average audience size is 535,955, and the largest, Payback, reaches around 5,201,345 people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each loyalty card, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Payback |
5,201,345 | 70.4% | Loyalty card | Shopping |
| 2 |  Miles & More |
1,581,593 | 38.7% | Loyalty card | Shopping |
| 3 |  DeutschlandCard |
579,044 | 94.9% | Loyalty card | Shopping |
| 4 |  IKEA Family |
308,422 | 11.3% | Loyalty card | Shopping |
| 5 |  Swagbucks |
238,351 | 3.4% | Loyalty card | Shopping |
| 6 |  ShopBack |
67,188 | 2.8% | Loyalty card | Shopping |
| 7 |  Wyndham Rewards |
35,317 | 3.4% | Loyalty card | Shopping |
| 8 |  Membership Rewards |
9,880 | 4.6% | Loyalty card | Shopping |
| 9 |  ADAC Clubkarte |
4,728 | 87.8% | Loyalty card | Shopping |
| 10 |  Flybuys (Australia) |
3,580 | 0.3% | Loyalty card | Shopping |
| 11 |  Aral Plus |
3,262 | 67.8% | Loyalty card | Shopping |
| 12 |  Nectar loyalty card |
2,639 | 0.2% | Loyalty card | Shopping |
| 13 |  Eni Live |
2,385 | 4.2% | Loyalty card | Cars & Mobility |
| 14 |  Discover Card |
1,585 | 0.9% | Loyalty card | Shopping |
| 15 |  Club Premier (loyalty program) |
10 | 0.0% | Loyalty card | Shopping |
Frequently asked questions
How is this Top 15 list compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each loyalty card by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest loyalty card in Germany?
Payback currently leads with an estimated audience of 5,201,345 people in Germany.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Germany. Lists below 5 entries are not published. See methodology for full details.