Top 20 Fashion blogs in Germany
This curated ranking covers the 20 largest fashion blogs in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Highsnobiety, Burda Style and Who, What, Wear lead the list with a combined estimated audience of 1,897,430 people. Across all 20 entries the average audience size is 109,302, and the largest, Highsnobiety, reaches around 1,365,047 people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each fashion blog, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Highsnobiety |
1,365,047 | 63.9% | Fashion blog | Fashion & Accessoires |
| 2 |  Burda Style |
385,693 | 30.4% | Fashion blog | Fashion & Accessoires |
| 3 |  Who, What, Wear |
146,690 | 3.0% | Fashion blog | Fashion & Accessoires |
| 4 |  HYPEBEAST |
84,025 | 2.5% | Fashion blog | Fashion & Accessoires |
| 5 |  The Man Repeller |
45,986 | 2.5% | Fashion blog | Fashion & Accessoires |
| 6 |  goFeminin.de |
30,732 | 81.0% | Fashion blog | Fashion & Accessoires |
| 7 |  The Sartorialist |
28,056 | 3.5% | Fashion blog | Fashion & Accessoires |
| 8 |  The Blonde Salad |
26,260 | 2.3% | Fashion blog | Fashion & Accessoires |
| 9 |  Refinery29 |
17,245 | 2.1% | Fashion blog | Fashion & Accessoires |
| 10 |  Lookbook.nu |
15,267 | 10.4% | Fashion blog | Fashion & Accessoires |
| 11 |  WUNDERWEIB |
11,743 | 25.5% | Fashion blog | Fashion & Accessoires |
| 12 |  Cool Material |
8,295 | 9.3% | Fashion blog | Fashion & Accessoires |
| 13 |  Song of Style |
5,342 | 0.7% | Fashion blog | Fashion & Accessoires |
| 14 |  Polyvore |
4,221 | 3.7% | Fashion blog | Fashion & Accessoires |
| 15 |  stylefruits Wohnen |
3,120 | 1.2% | Fashion blog | Fashion & Accessoires |
| 16 |  stylefruits Männer |
3,034 | 99.7% | Fashion blog | Fashion & Accessoires |
| 17 |  Style Scrapbook |
2,697 | 7.0% | Fashion blog | Fashion & Accessoires |
| 18 |  Jezebel |
1,305 | 0.3% | Fashion blog | Fashion & Accessoires |
| 19 |  HelloGiggles |
741 | 1.6% | Fashion blog | Fashion & Accessoires |
| 20 |  Frauenzimmer.de |
556 | 55.2% | Fashion blog | Fashion & Accessoires |
Frequently asked questions
How is this Top 20 list compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each fashion blog by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest fashion blog in Germany?
Highsnobiety currently leads with an estimated audience of 1,365,047 people in Germany.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Germany. Lists below 5 entries are not published. See methodology for full details.