Top 20 Fashion blogs in United States
This curated ranking covers the 20 largest fashion blogs in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Who, What, Wear, HYPEBEAST and Refinery29 lead the list with a combined estimated audience of 4,162,127 people. Across all 20 entries the average audience size is 265,277, and the largest, Who, What, Wear, reaches around 3,155,932 people in United States. Audience size is the estimated number of unique people in United States who actively engage with each fashion blog, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Who, What, Wear |
3,155,932 | 64.4% | Fashion blog | Fashion & Accessoires |
| 2 |  HYPEBEAST |
559,687 | 16.9% | Fashion blog | Fashion & Accessoires |
| 3 |  Refinery29 |
446,508 | 55.6% | Fashion blog | Fashion & Accessoires |
| 4 |  The Man Repeller |
379,281 | 20.2% | Fashion blog | Fashion & Accessoires |
| 5 |  The Sartorialist |
250,904 | 31.2% | Fashion blog | Fashion & Accessoires |
| 6 |  Highsnobiety |
183,943 | 8.6% | Fashion blog | Fashion & Accessoires |
| 7 |  Cool Material |
57,964 | 64.8% | Fashion blog | Fashion & Accessoires |
| 8 |  Polyvore |
53,456 | 47.2% | Fashion blog | Fashion & Accessoires |
| 9 |  Lookbook.nu |
49,645 | 33.9% | Fashion blog | Fashion & Accessoires |
| 10 |  stylefruits Wohnen |
44,963 | 16.6% | Fashion blog | Fashion & Accessoires |
| 11 |  Jezebel |
35,522 | 8.2% | Fashion blog | Fashion & Accessoires |
| 12 |  HelloGiggles |
32,577 | 69.3% | Fashion blog | Fashion & Accessoires |
| 13 |  Song of Style |
27,383 | 3.5% | Fashion blog | Fashion & Accessoires |
| 14 |  Style Scrapbook |
10,487 | 27.3% | Fashion blog | Fashion & Accessoires |
| 15 |  Burda Style |
9,394 | 0.7% | Fashion blog | Fashion & Accessoires |
| 16 |  The Blonde Salad |
6,418 | 0.6% | Fashion blog | Fashion & Accessoires |
| 17 |  goFeminin.de |
780 | 2.0% | Fashion blog | Fashion & Accessoires |
| 18 |  WUNDERWEIB |
673 | 1.5% | Fashion blog | Fashion & Accessoires |
| 19 |  Frauenzimmer.de |
22 | 2.2% | Fashion blog | Fashion & Accessoires |
| 20 |  stylefruits Männer |
9 | 0.3% | Fashion blog | Fashion & Accessoires |
Frequently asked questions
How is this Top 20 list compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each fashion blog by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest fashion blog in United States?
Who, What, Wear currently leads with an estimated audience of 3,155,932 people in United States.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United States. Lists below 5 entries are not published. See methodology for full details.