Barmenia Audience in Germany
Barmenia has an estimated audience of 767,195 people in Germany. 44.7% are female, 55.3% are male, average age 41.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cocktail, Stradivarius, Snow White (Fables), Video izle, Esra Erol.
The average Barmenia fan in Germany is 41.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cocktail, Stradivarius, Snow White (Fables), with strongest over-indexing on Cocktail (1.69× the country average). Demographically, the Barmenia audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Insurances
Demographics of Barmenia fans
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 41.9 |
| Estimated audience size | 767,195 |
Audience persona
The typical Barmenia fan in Germany is more male, around 41.9 years old, with strong Need for Security tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 397,346 | 1.69× |
| Bayern | 198,498 | 1.15× |
| Baden-Württemberg | 161,514 | 1.1× |
| Hessen | 108,159 | 1.32× |
| Niedersachsen | 103,233 | 0.99× |
| Rheinland-Pfalz | 59,886 | 1.11× |
| Berlin | 58,482 | 1.22× |
| Sachsen | 37,913 | 0.72× |
| Schleswig-Holstein | 36,495 | 0.95× |
| Brandenburg | 27,892 | 0.84× |
| Hamburg | 27,260 | 1.12× |
| Thüringen | 19,501 | 0.71× |
| Sachsen-Anhalt | 17,013 | 0.61× |
| Mecklenburg-Vorpommern | 13,560 | 0.66× |
| Saarland | 11,524 | 0.87× |
| Bremen | 8,400 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 1.69× | Food & Beverages |
| Stradivarius | 1.97× | Shopping |
| Snow White (Fables) | 1.54× | Literature |
| Video izle | 2.23× | |
| Esra Erol | 3.36× | Movies & TV |
| Fat Albert (film) | 13.4× | Movies & TV |
| Preacher (comics) | 3.95× | Literature |
| Metamorphoses | 1.88× | Literature |
| Home Delivery | 1.55× | Food & Beverages |
| Noodle (Gorillaz) | 1.59× | Music & Radio |
| Corfu (regional unit) | 1.53× | Travel & Leisure |
| Coworking | 1.89× | Business & Career |
| Molly Hatchet | 5.93× | Music & Radio |
| Euphonium | 4.86× | Music & Radio |
| Peugeot 308 | 1.63× | Cars & Mobility |
| Volvo V60 | 2.03× | Cars & Mobility |
| Samanyolu Haber | 1.88× | Movies & TV |
| Cancoillotte | 2.34× | Food & Beverages |
| Zagreb | 1.56× | Travel & Leisure |
| Solo climbing | 1.51× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.49 |
| Career Orientation | POWER | 1.14 |
| Indulgence | JOY | 1.1 |
| Family Orientation | CONSERVATISM | 1.08 |
| Sports Activity | POWER | 1.07 |
| Patriotism | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 87.8% |
| Spain | 2.7% |
| United States | 1.5% |
See Barmenia audiences in other countries
More Insurances audiences in Germany
- Huk24 (6,584,419)
- Techniker Krankenkasse (5,922,907)
- AOK (5,126,536)
- Barmer (3,888,686)
- Allianz (3,618,685)
Frequently asked questions
How many fans does Barmenia have in Germany?
Barmenia has an estimated audience of 767,195 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Barmenia fans?
44.7% of Barmenia fans are female, 55.3% are male, with an average age of 41.9 years.
Which brands do Barmenia fans like most?
Barmenia fans show strongest brand affinity for Cocktail (1.69×), Stradivarius (1.97×), and Snow White (Fables) (1.54×) over the country average.
Where do Barmenia fans live in Germany?
Barmenia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 397,346), Bayern (reach 198,498), and Baden-Württemberg (reach 161,514). These three regions account for the largest share of the active audience.
What other brands do Barmenia fans also like?
Beyond Barmenia itself, the audience over-indexes on Stradivarius (1.97×), Snow White (Fables) (1.54×), Video izle (2.23×), and Esra Erol (3.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Barmenia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.