Infineon Technologies Audience in Germany
Infineon Technologies has an estimated audience of 217,849 people in Germany. 29.8% are female, 70.2% are male, average age 37.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Merck KGaA, RWE, BASF, Merck & Co., TE Connectivity.
The average Infineon Technologies fan in Germany is 37.7 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Merck KGaA, RWE, BASF, with strongest over-indexing on Merck KGaA (1032.63× the country average). Demographically, the Infineon Technologies audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Infineon Technologies fans
| Metric | Value |
|---|---|
| Female | 29.8% |
| Male | 70.2% |
| Average age | 37.7 |
| Estimated audience size | 217,849 |
Audience persona
The typical Infineon Technologies fan in Germany is more male, around 37.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Merck KGaA.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 209,973 | 3.25× |
| Nordrhein-Westfalen | 91,351 | 1.04× |
| Baden-Württemberg | 61,736 | 1.13× |
| Sachsen | 60,029 | 3.05× |
| Hessen | 31,988 | 1.05× |
| Niedersachsen | 24,331 | 0.62× |
| Berlin | 15,935 | 0.89× |
| Rheinland-Pfalz | 12,421 | 0.62× |
| Schleswig-Holstein | 7,846 | 0.54× |
| Brandenburg | 7,486 | 0.6× |
| Hamburg | 7,325 | 0.81× |
| Thüringen | 6,291 | 0.61× |
| Sachsen-Anhalt | 5,449 | 0.52× |
| Saarland | 2,343 | 0.48× |
| Bremen | 1,966 | 0.57× |
| Mecklenburg-Vorpommern | 1,711 | 0.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Merck KGaA | 1032.63× | Business & Career |
| RWE | 189.15× | Home & Garden |
| BASF | 114.22× | Health |
| Merck & Co. | 249.37× | Health |
| TE Connectivity | 235.77× | Technology & Electronics |
| Hapag-Lloyd | 123.44× | Travel & Leisure |
| Texas Instruments | 235.77× | Technology & Electronics |
| Sbroker | 64.9× | Business & Career |
| Digital gold currency | 255.64× | Business & Career |
| Flink | 52.45× | Shopping |
| SAP SE | 52.34× | Technology & Electronics |
| Postbank | 17.42× | Business & Career |
| GoFundMe | 41.56× | Business & Career |
| NXP Semiconductors | 268.51× | Business & Career |
| Delivery Hero | 103.59× | Food & Beverages |
| Institute of Electrical and Electronics Engineers | 104.5× | Business & Career |
| Linde | 45.83× | Business & Career |
| Carl Zeiss AG | 78.54× | Business & Career |
| Siemens | 27.16× | Home & Garden |
| Allianz | 20.53× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.09 |
| Need for Security | CONSERVATISM | 2.07 |
| Career Orientation | POWER | 1.81 |
| Risk Appetite | THRILL | 1.8 |
| Sports Activity | POWER | 1.45 |
| Urban Lifestyle | OPEN | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 20.5% |
| China | 18.5% |
| India | 7.3% |
See Infineon Technologies audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Infineon Technologies have in Germany?
Infineon Technologies has an estimated audience of 217,849 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Infineon Technologies fans?
29.8% of Infineon Technologies fans are female, 70.2% are male, with an average age of 37.7 years.
Which brands do Infineon Technologies fans like most?
Infineon Technologies fans show strongest brand affinity for Merck KGaA (1032.63×), RWE (189.15×), and BASF (114.22×) over the country average.
Where do Infineon Technologies fans live in Germany?
Infineon Technologies fans in Germany are most concentrated in Bayern (reach 209,973), Nordrhein-Westfalen (reach 91,351), and Baden-Württemberg (reach 61,736). These three regions account for the largest share of the active audience.
What other brands do Infineon Technologies fans also like?
Beyond Infineon Technologies itself, the audience over-indexes on RWE (189.15×), BASF (114.22×), Merck & Co. (249.37×), and TE Connectivity (235.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Infineon Technologies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.