RWE Audience in Germany
RWE has an estimated audience of 538,356 people in Germany. 43.3% are female, 56.7% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Vattenfall, Eni, Eprimo, Tagesschau, Bild.
The average RWE fan in Germany is 38.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Vattenfall, Eni, Eprimo, with strongest over-indexing on Vattenfall (26.27× the country average). Demographically, the RWE audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Energy
Demographics of RWE fans
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 38.8 |
| Estimated audience size | 538,356 |
Audience persona
The typical RWE fan in Germany is more male, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for Vattenfall.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 403,767 | 4.1× |
| Bayern | 64,605 | 0.75× |
| Baden-Württemberg | 52,577 | 0.72× |
| Niedersachsen | 48,310 | 0.92× |
| Hessen | 41,836 | 1.02× |
| Rheinland-Pfalz | 24,827 | 0.92× |
| Berlin | 20,634 | 0.86× |
| Sachsen | 20,156 | 0.76× |
| Hamburg | 14,281 | 1.17× |
| Thüringen | 14,159 | 1.03× |
| Schleswig-Holstein | 13,482 | 0.7× |
| Brandenburg | 10,799 | 0.65× |
| Sachsen-Anhalt | 7,772 | 0.56× |
| Mecklenburg-Vorpommern | 5,965 | 0.58× |
| Saarland | 3,795 | 0.57× |
| Bremen | 3,173 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vattenfall | 26.27× | Home & Garden |
| Eni | 21.52× | Cars & Mobility |
| Eprimo | 10.11× | Home & Garden |
| Tagesschau | 1.89× | Movies & TV |
| Bild | 1.82× | News |
| Electric utility | 9.45× | Home & Garden |
| FRITZ!Box | 2.59× | Technology & Electronics |
| Nuclear engineering | 23.57× | Business & Career |
| ADAC | 2.63× | Cars & Mobility |
| Spiegel Online | 1.73× | News |
| Renewable energy | 2.29× | Business & Career |
| Vodafone | 1.97× | Technology & Electronics |
| Teyana Taylor | 9.03× | Movies & TV |
| Vegetable Gardening | 4.34× | Food & Beverages |
| Sparkasse | 1.95× | Business & Career |
| Nuclear power plant | 15.93× | Home & Garden |
| Lieferando.de | 1.7× | Food & Beverages |
| Photovoltaic system | 3.41× | Home & Garden |
| Deutsche Bahn | 1.6× | Cars & Mobility |
| Commerzbank | 1.7× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.62 |
| Pet Ownership | JOY | 1.41 |
| Need for Security | CONSERVATISM | 1.38 |
| Early Adopter Mentality | POWER | 1.28 |
| Convenience Orientation | PREMIUM | 1.24 |
| LGBTQ+ Identity | OPEN | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 36.3% |
| China | 14.8% |
| United States | 10.9% |
See RWE audiences in other countries
More Energy audiences in Germany
- E.ON (3,557,029)
- Vattenfall (3,370,571)
- Octopus Energy (1,475,739)
- EnBW (1,446,110)
- Eprimo (929,798)
Frequently asked questions
How many fans does RWE have in Germany?
RWE has an estimated audience of 538,356 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of RWE fans?
43.3% of RWE fans are female, 56.7% are male, with an average age of 38.8 years.
Which brands do RWE fans like most?
RWE fans show strongest brand affinity for Vattenfall (26.27×), Eni (21.52×), and Eprimo (10.11×) over the country average.
Where do RWE fans live in Germany?
RWE fans in Germany are most concentrated in Nordrhein-Westfalen (reach 403,767), Bayern (reach 64,605), and Baden-Württemberg (reach 52,577). These three regions account for the largest share of the active audience.
What other brands do RWE fans also like?
Beyond RWE itself, the audience over-indexes on Eni (21.52×), Eprimo (10.11×), Tagesschau (1.89×), and Bild (1.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for RWE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.