Octopus Energy Audience in Germany
Octopus Energy has an estimated audience of 1,475,739 people in Germany. 44.1% are female, 55.9% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CAC 40, Gil Ofarim, Progressive rock, Magazine (band), Home Delivery.
The average Octopus Energy fan in Germany is 40.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CAC 40, Gil Ofarim, Progressive rock, with strongest over-indexing on CAC 40 (9.89× the country average). Demographically, the Octopus Energy audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Sustainability, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Energy
Demographics of Octopus Energy fans
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 40.9 |
| Estimated audience size | 1,475,739 |
Audience persona
The typical Octopus Energy fan in Germany is more male, around 40.9 years old, with strong Sustainability tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 417,607 | 1.29× |
| Bayern | 236,338 | 1× |
| Baden-Württemberg | 182,228 | 0.91× |
| Niedersachsen | 170,172 | 1.19× |
| Hessen | 114,918 | 1.02× |
| Rheinland-Pfalz | 92,175 | 1.25× |
| Berlin | 77,253 | 1.17× |
| Sachsen | 61,973 | 0.86× |
| Schleswig-Holstein | 55,438 | 1.05× |
| Brandenburg | 50,319 | 1.1× |
| Thüringen | 36,526 | 0.97× |
| Sachsen-Anhalt | 33,479 | 0.88× |
| Hamburg | 28,164 | 0.84× |
| Mecklenburg-Vorpommern | 21,396 | 0.76× |
| Saarland | 16,182 | 0.89× |
| Bremen | 10,516 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 9.89× | Business & Career |
| Gil Ofarim | 1.77× | Music & Radio |
| Progressive rock | 1.9× | Music & Radio |
| Magazine (band) | 5.22× | Music & Radio |
| Home Delivery | 2.32× | Food & Beverages |
| Assisi | 4.21× | Travel & Leisure |
| Icon (magazine) | 1.78× | Arts & Culture |
| Information sensitivity | 3.4× | Technology & Electronics |
| Roaming | 2.54× | Technology & Electronics |
| Mie goreng | 3.28× | Food & Beverages |
| Figure painting (hobby) | 2.28× | Arts & Culture |
| Carrie (novel) | 3.18× | Literature |
| Buddy – The Buddy Holly Story | 2.47× | Music & Radio |
| Building insulation | 2.18× | Home & Garden |
| Headhunters (film) | 2.35× | Movies & TV |
| Overboard (film) | 3.84× | Movies & TV |
| Corfu (regional unit) | 1.55× | Travel & Leisure |
| Hoonigan | 5.43× | Cars & Mobility |
| Ich + Ich | 6.35× | Music & Radio |
| Cachorro | 1.56× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 4.59 |
| Travelling | THRILL | 2.01 |
| DIY Mentality | THRILL | 1.48 |
| Indulgence | JOY | 1.34 |
| Career Orientation | POWER | 1.31 |
| Luxury Orientation | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 72.3% |
| Germany | 8.2% |
| Italy | 6.0% |
See Octopus Energy audiences in other countries
More Energy audiences in Germany
- E.ON (3,557,029)
- Vattenfall (3,370,571)
- EnBW (1,446,110)
- Eprimo (929,798)
- Stadtwerke Düsseldorf (723,809)
Frequently asked questions
How many fans does Octopus Energy have in Germany?
Octopus Energy has an estimated audience of 1,475,739 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Octopus Energy fans?
44.1% of Octopus Energy fans are female, 55.9% are male, with an average age of 40.9 years.
Which brands do Octopus Energy fans like most?
Octopus Energy fans show strongest brand affinity for CAC 40 (9.89×), Gil Ofarim (1.77×), and Progressive rock (1.9×) over the country average.
Where do Octopus Energy fans live in Germany?
Octopus Energy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 417,607), Bayern (reach 236,338), and Baden-Württemberg (reach 182,228). These three regions account for the largest share of the active audience.
What other brands do Octopus Energy fans also like?
Beyond Octopus Energy itself, the audience over-indexes on Gil Ofarim (1.77×), Progressive rock (1.9×), Magazine (band) (5.22×), and Home Delivery (2.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Octopus Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.