Rascasse Audience Intelligence

Octopus Energy Target Market in Germany

A data profile of the people who buy, follow and care about Octopus Energy in Germany — modelled from more than twelve digital signal sources. Octopus Energy has an estimated audience of 1,501,877 people in Germany.

#4among Energy in Germany#566among Brand in Germany#325in Home & Garden

The average Octopus Energy fan in Germany is 40.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sustainable energy, British Gas, Renewable energy, with strongest over-indexing on Sustainable energy (12.18× the country average).

Demographically, the Octopus Energy audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Sustainability, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Octopus Energy fan in Germany is more male, around 40.9 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Home & Garden · Type: Brand · Subtype: Energy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Octopus Energy profile in Germany.

Audience size
1.5M
in Germany
Gender
36.8%♀
63.2% male
Age
40.9
average years
Country rank
#4452
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Octopus Energy

36.8% are female, 63.2% are male, average age 40.9.

Fig. 02

Gender split

36.8%
Female
63.2%
Male
Demographic split for Octopus Energy audience in Germany
MetricValue
Female36.8%
Male63.2%
Average age40.9
Estimated audience size1,501,877
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Octopus Energy audience in Germany
Age bracketShare%
16-1915%
20-2916%
30-3924%
40-4926%
50+19%
Fig. 04

Worldwide distribution

8.2%

of the worldwide Octopus Energy audience comes from Germany.

Worldwide audience distribution share by country for Octopus Energy
CountryShare
United Kingdom71.6%
Germany8.2%
Spain6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Octopus Energy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Octopus Energy customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~400K1.19×
02Rheinland-Pfalz~90K1.19×
03Niedersachsen~200K1.16×
04Berlin~80K1.15×
05Brandenburg~50K1.09×
06Thüringen~40K1.06×
07Schleswig-Holstein~60K1.05×
08Bayern~200K0.97×
09Hessen~100K0.97×
10Saarland~20K0.97×
11Baden-Württemberg~200K0.92×
12Sachsen-Anhalt~40K0.91×
13Sachsen~70K0.89×
14Hamburg~30K0.88×
15Mecklenburg-Vorpommern~20K0.83×
16Bremen~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Octopus Energy, Germany
0.83×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Octopus Energy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Octopus Energy audience
#·InterestCategoryAffinity×
01British GasHome & Garden304.50×
02Tesla PowerwallHome & Garden29.13×
03Sustainable energyHome & Garden12.18×
04Mobile bankingBusiness & Career11.05×
05Mobile paymentBusiness & Career10.93×
06Money managementBusiness & Career10.83×
07Bank accountBusiness & Career10.51×
08Travel insuranceTravel & Leisure10.49×
09BeckMusic & Radio10.46×
10Die ÄrzteMusic & Radio10.36×
11Credit (finance)Business & Career7.68×
12Vehicle insuranceCars & Mobility7.44×
13Renewable energyBusiness & Career7.19×
14Efficient energy useTechnology & Electronics6.55×
15Online bankingBusiness & Career5.61×
16Solar cellHome & Garden5.18×
17PaybackShopping5.11×
18PhotovoltaicsHome & Garden4.88×
19Solar powerHome & Garden4.64×
20EnergyHome & Garden2.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Octopus Energy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Octopus Energy audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE4.14×
TravellingTHRILL2.07×
Need for SecurityCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Octopus Energy audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.96×
CreativityOPEN0.97×
ExtroversionTHRILL0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Octopus Energy's target market in Germany?

Octopus Energy's target market in Germany covers an estimated 1,501,877 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Octopus Energy customers?

36.8% of the Octopus Energy audience are female, 63.2% are male, with an average age of 40.9 years.

03

Which brands do Octopus Energy fans like most?

Octopus Energy fans show strongest brand affinity for Sustainable energy (12.18×), British Gas (304.5×), and Renewable energy (7.19×) over the country average.

04

Where do Octopus Energy fans live in Germany?

Octopus Energy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Octopus Energy fans also like?

Beyond Octopus Energy itself, the audience over-indexes on British Gas (304.5×), Renewable energy (7.19×), Efficient energy use (6.55×), and Mobile payment (10.93×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Energy audiences in Germany

See Octopus Energy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Octopus Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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