Bank account Audience in Germany
Bank account has an estimated audience of 1,013,826 people in Germany. 46.5% are female, 53.5% are male, average age 42.3. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Temporary work, Peer-to-peer lending, Liability (financial accounting), Advanzia Bank, Western Union.
The average Bank account fan in Germany is 42.3 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Temporary work, Peer-to-peer lending, Liability (financial accounting), with strongest over-indexing on Temporary work (44.44× the country average). Demographically, the Bank account audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Bank account fans
| Metric | Value |
|---|---|
| Female | 46.5% |
| Male | 53.5% |
| Average age | 42.3 |
| Estimated audience size | 1,013,826 |
Audience persona
The typical Bank account fan in Germany is balanced, around 42.3 years old, with strong Career Orientation tendencies and a notable affinity for Temporary work.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 145,772 | 0.89× |
| Baden-Württemberg | 123,293 | 0.89× |
| Nordrhein-Westfalen | 112,629 | 0.51× |
| Niedersachsen | 99,068 | 1.01× |
| Hessen | 73,597 | 0.95× |
| Berlin | 55,540 | 1.23× |
| Sachsen | 54,856 | 1.1× |
| Rheinland-Pfalz | 47,260 | 0.93× |
| Brandenburg | 38,858 | 1.24× |
| Schleswig-Holstein | 37,490 | 1.03× |
| Sachsen-Anhalt | 32,264 | 1.23× |
| Thüringen | 26,933 | 1.04× |
| Hamburg | 22,900 | 1× |
| Mecklenburg-Vorpommern | 20,521 | 1.06× |
| Saarland | 12,112 | 0.97× |
| Bremen | 7,976 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Temporary work | 44.44× | Business & Career |
| Peer-to-peer lending | 201.28× | Business & Career |
| Liability (financial accounting) | 62.22× | Business & Career |
| Advanzia Bank | 35.65× | Business & Career |
| Western Union | 13.5× | Business & Career |
| Flight training | 18.18× | Business & Career |
| Tax exemption | 77.01× | Business & Career |
| Fielmann | 6.79× | Health |
| Simulation | 12.36× | Games |
| Payment system | 9.45× | Shopping |
| Commerzbank | 3.92× | Business & Career |
| Salary | 25.12× | Business & Career |
| Bauhaus | 3.55× | Shopping |
| Oesterreichische Kontrollbank | 219.84× | Business & Career |
| Natural gas | 10.43× | Cars & Mobility |
| Octopus Energy | 10.51× | Home & Garden |
| Refrigeration | 13.23× | Home & Garden |
| Electronic funds transfer | 3.65× | Business & Career |
| Fiserv | 35.49× | Business & Career |
| Deposit account | 9.35× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.82 |
| Need for Security | CONSERVATISM | 1.41 |
| Patriotism | CONSERVATISM | 1.38 |
| Community Orientation | OPEN | 1.25 |
| Price Sensitivity | PREMIUM | 1.23 |
| Indulgence | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.8% |
| Brazil | 9.0% |
| India | 4.7% |
See Bank account audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bank account have in Germany?
Bank account has an estimated audience of 1,013,826 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Bank account fans?
46.5% of Bank account fans are female, 53.5% are male, with an average age of 42.3 years.
Which brands do Bank account fans like most?
Bank account fans show strongest brand affinity for Temporary work (44.44×), Peer-to-peer lending (201.28×), and Liability (financial accounting) (62.22×) over the country average.
Where do Bank account fans live in Germany?
Bank account fans in Germany are most concentrated in Bayern (reach 145,772), Baden-Württemberg (reach 123,293), and Nordrhein-Westfalen (reach 112,629). These three regions account for the largest share of the active audience.
What other brands do Bank account fans also like?
Beyond Bank account itself, the audience over-indexes on Peer-to-peer lending (201.28×), Liability (financial accounting) (62.22×), Advanzia Bank (35.65×), and Western Union (13.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bank account. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.