Natural gas Audience in Germany
Natural gas has an estimated audience of 1,690,773 people in Germany. 34.4% are female, 65.6% are male, average age 43.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, FRITZ!Box, Petroleum, Wetter.com, E wie einfach.
The average Natural gas fan in Germany is 43.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, FRITZ!Box, Petroleum, with strongest over-indexing on Borussia Dortmund (2.5× the country average). Demographically, the Natural gas audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Natural gas fans
| Metric | Value |
|---|---|
| Female | 34.4% |
| Male | 65.6% |
| Average age | 43.1 |
| Estimated audience size | 1,690,773 |
Audience persona
The typical Natural gas fan in Germany is more male, around 43.1 years old, with strong Need for Security tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 352,048 | 0.95× |
| Bayern | 242,313 | 0.89× |
| Baden-Württemberg | 193,426 | 0.84× |
| Niedersachsen | 187,856 | 1.14× |
| Hessen | 103,256 | 0.8× |
| Brandenburg | 86,484 | 1.65× |
| Rheinland-Pfalz | 80,307 | 0.95× |
| Sachsen-Anhalt | 69,205 | 1.58× |
| Berlin | 68,378 | 0.9× |
| Thüringen | 66,591 | 1.55× |
| Schleswig-Holstein | 54,508 | 0.9× |
| Mecklenburg-Vorpommern | 46,551 | 1.44× |
| Sachsen | 42,240 | 0.51× |
| Hamburg | 31,381 | 0.82× |
| Bremen | 10,765 | 0.74× |
| Saarland | 6,873 | 0.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 2.5× | Sports |
| FRITZ!Box | 4.44× | Technology & Electronics |
| Petroleum | 12.35× | Cars & Mobility |
| Wetter.com | 3.47× | Home & Garden |
| E wie einfach | 15.14× | Home & Garden |
| Petroleum industry | 14.28× | Business & Career |
| Aral AG | 3.06× | Cars & Mobility |
| Infrastructure | 7.14× | Politics & Society |
| Shopping | 1.95× | Shopping |
| Automobiles | 2.5× | Cars & Mobility |
| Bauhaus | 2.75× | Shopping |
| AutoScout24 | 2.87× | Cars & Mobility |
| EBay | 2.61× | Shopping |
| REWE | 2.52× | Shopping |
| Online shopping | 1.99× | Shopping |
| Natural World | 2.84× | Fashion & Accessoires |
| Politics and social issues | 2.16× | Politics & Society |
| Beauty | 2× | Beauty & Wellness |
| Design | 1.94× | Home & Garden |
| Road | 5.36× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.57 |
| Patriotism | CONSERVATISM | 1.54 |
| Indulgence | JOY | 1.16 |
| Sports Activity | POWER | 1.14 |
| Family Orientation | CONSERVATISM | 1.14 |
| DIY Mentality | THRILL | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| Italy | 9.4% |
| United Kingdom | 5.0% |
See Natural gas audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Natural gas have in Germany?
Natural gas has an estimated audience of 1,690,773 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Natural gas fans?
34.4% of Natural gas fans are female, 65.6% are male, with an average age of 43.1 years.
Which brands do Natural gas fans like most?
Natural gas fans show strongest brand affinity for Borussia Dortmund (2.5×), FRITZ!Box (4.44×), and Petroleum (12.35×) over the country average.
Where do Natural gas fans live in Germany?
Natural gas fans in Germany are most concentrated in Nordrhein-Westfalen (reach 352,048), Bayern (reach 242,313), and Baden-Württemberg (reach 193,426). These three regions account for the largest share of the active audience.
What other brands do Natural gas fans also like?
Beyond Natural gas itself, the audience over-indexes on FRITZ!Box (4.44×), Petroleum (12.35×), Wetter.com (3.47×), and E wie einfach (15.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Natural gas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.