Rascasse Audience Intelligence

Natural gas Audience in Germany

A data profile of the people who buy, follow and care about Natural gas in Germany — modelled from more than twelve digital signal sources. Natural gas has an estimated audience of 1,690,773 people in Germany.

#2203among Topic in Germany#187in Cars & Mobility

The average Natural gas fan in Germany is 43.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include dB’s, FRITZ!Box, Petroleum, with strongest over-indexing on dB’s (2.06× the country average).

Demographically, the Natural gas audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Natural gas fan in Germany is more male, around 43.1 years old, with strong Family Orientation tendencies and a notable affinity for dB’s.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Natural gas profile in Germany.

Audience size
1.7M
in Germany
Gender
34.4%♀
65.6% male
Age
43.1
average years
Country rank
#3970
Topic in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Natural gas fans

34.4% are female, 65.6% are male, average age 43.1.

Fig. 02

Gender split

34.4%
Female
65.6%
Male
Demographic split for Natural gas audience in Germany
MetricValue
Female34.4%
Male65.6%
Average age43.1
Estimated audience size1,690,773
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Natural gas audience in Germany
Age bracketShare%
16-1911%
20-2916%
30-3921%
40-4926%
50+26%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Natural gas audience comes from Germany.

Worldwide audience distribution share by country for Natural gas
CountryShare
United States20.7%
Italy9.4%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Natural gas audience in Germany is strongest.

Fig. 05

Top regions by affinity

Natural gas fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~70K1.64×
02Brandenburg~80K1.59×
03Mecklenburg-Vorpommern~50K1.44×
04Thüringen~60K1.43×
05Sachsen~100K1.27×
06Niedersachsen~200K1.09×
07Rheinland-Pfalz~80K0.89×
08Schleswig-Holstein~50K0.88×
09Nordrhein-Westfalen~300K0.85×
10Bayern~200K0.83×
11Berlin~60K0.83×
12Hamburg~30K0.80×
13Baden-Württemberg~200K0.77×
14Hessen~100K0.76×
15Bremen~10K0.74×
16Saarland~10K0.68×
Fig. 06

Affinity by region

Affinity by region — Natural gas, Germany
0.68×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Natural gas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Natural gas audience
#·InterestCategoryAffinity×
01E wie einfachHome & Garden15.14×
02Petroleum industryBusiness & Career14.28×
03PetroleumCars & Mobility12.35×
04InfrastructurePolitics & Society7.14×
05RoadTravel & Leisure5.36×
06FRITZ!BoxTechnology & Electronics4.44×
07AutoScout24Cars & Mobility2.87×
08BauhausShopping2.75×
09EBayShopping2.61×
10REWEShopping2.52×
11Borussia DortmundSports2.50×
12AutomobilesCars & Mobility2.50×
13Politics and social issuesPolitics & Society2.16×
14UkrainiansMusic & Radio2.13×
15dB’sMusic & Radio2.06×
16FIFA World CupSports2.00×
17BeautyBeauty & Wellness2.00×
18Online shoppingShopping1.99×
19ShoppingShopping1.95×
20DesignHome & Garden1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Natural gas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Natural gas audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.36×
Price SensitivityPREMIUM2.27×
PatriotismCONSERVATISM2.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Natural gas audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM1.21×
Healthy LifestyleBALANCE1.22×
Pet OwnershipJOY1.25×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Natural gas have in Germany?

Natural gas has an estimated audience of 1,690,773 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Natural gas fans?

34.4% of Natural gas fans are female, 65.6% are male, with an average age of 43.1 years.

03

Which brands do Natural gas fans like most?

Natural gas fans show strongest brand affinity for dB’s (2.06×), FRITZ!Box (4.44×), and Petroleum (12.35×) over the country average.

04

Where do Natural gas fans live in Germany?

Natural gas fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Niedersachsen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Natural gas fans also like?

Beyond Natural gas itself, the audience over-indexes on FRITZ!Box (4.44×), Petroleum (12.35×), E wie einfach (15.14×), and Petroleum industry (14.28×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Natural gas audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Natural gas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →