Petroleum industry Audience in Germany
Petroleum industry has an estimated audience of 816,609 people in Germany. 33.9% are female, 66.1% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Mining engineering, Irving, Texas, Gold mining, Fire sprinkler system, Offshore wind power.
The average Petroleum industry fan in Germany is 40.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Mining engineering, Irving, Texas, Gold mining, with strongest over-indexing on Mining engineering (202.16× the country average). Demographically, the Petroleum industry audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Petroleum industry fans
| Metric | Value |
|---|---|
| Female | 33.9% |
| Male | 66.1% |
| Average age | 40.9 |
| Estimated audience size | 816,609 |
Audience persona
The typical Petroleum industry fan in Germany is more male, around 40.9 years old, with strong Quality Awareness tendencies and a notable affinity for Mining engineering.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 197,017 | 1.1× |
| Niedersachsen | 103,109 | 1.3× |
| Bayern | 84,930 | 0.65× |
| Baden-Württemberg | 61,004 | 0.55× |
| Hessen | 47,664 | 0.77× |
| Sachsen | 45,399 | 1.13× |
| Rheinland-Pfalz | 45,331 | 1.11× |
| Schleswig-Holstein | 44,580 | 1.52× |
| Sachsen-Anhalt | 40,741 | 1.93× |
| Thüringen | 28,010 | 1.35× |
| Brandenburg | 26,634 | 1.05× |
| Berlin | 26,217 | 0.72× |
| Hamburg | 17,078 | 0.93× |
| Mecklenburg-Vorpommern | 13,142 | 0.84× |
| Saarland | 5,806 | 0.58× |
| Bremen | 3,397 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mining engineering | 202.16× | Business & Career |
| Irving, Texas | 173.22× | Travel & Leisure |
| Gold mining | 38.72× | Business & Career |
| Fire sprinkler system | 186.36× | Home & Garden |
| Offshore wind power | 102.91× | Home & Garden |
| Petroleum | 20.72× | Cars & Mobility |
| Natural gas | 17.37× | Cars & Mobility |
| Offshore construction | 75.83× | Business & Career |
| Calgary | 53.66× | Travel & Leisure |
| Building restoration | 47.93× | Home & Garden |
| Duct (HVAC) | 64.71× | Home & Garden |
| Hydroelectricity | 30.54× | Home & Garden |
| Trend analysis | 7.81× | Business & Career |
| FRITZ!Box | 6.46× | Technology & Electronics |
| Aral AG | 4.99× | Cars & Mobility |
| Google Maps | 5.06× | Internet & Social Media |
| BP | 27.41× | Cars & Mobility |
| Energy industry | 18.64× | Business & Career |
| Freeware | 4.91× | Technology & Electronics |
| ExxonMobil | 31.46× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.78 |
| Career Orientation | POWER | 1.63 |
| Early Adopter Mentality | POWER | 1.53 |
| Convenience Orientation | PREMIUM | 1.46 |
| Patriotism | CONSERVATISM | 1.41 |
| Sustainability | BALANCE | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| Brazil | 7.4% |
| India | 6.6% |
See Petroleum industry audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Petroleum industry have in Germany?
Petroleum industry has an estimated audience of 816,609 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Petroleum industry fans?
33.9% of Petroleum industry fans are female, 66.1% are male, with an average age of 40.9 years.
Which brands do Petroleum industry fans like most?
Petroleum industry fans show strongest brand affinity for Mining engineering (202.16×), Irving, Texas (173.22×), and Gold mining (38.72×) over the country average.
Where do Petroleum industry fans live in Germany?
Petroleum industry fans in Germany are most concentrated in Nordrhein-Westfalen (reach 197,017), Niedersachsen (reach 103,109), and Bayern (reach 84,930). These three regions account for the largest share of the active audience.
What other brands do Petroleum industry fans also like?
Beyond Petroleum industry itself, the audience over-indexes on Irving, Texas (173.22×), Gold mining (38.72×), Fire sprinkler system (186.36×), and Offshore wind power (102.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Petroleum industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.