Rascasse Audience Intelligence

Trend analysis Audience in Germany

A data profile of the people who buy, follow and care about Trend analysis in Germany — modelled from more than twelve digital signal sources. Trend analysis has an estimated audience of 7,115,105 people in Germany.

#377among Topic in Germany#73in Business & Career

The average Trend analysis fan in Germany is 40.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Amanda Seyfried, Tagesschau, Melanie Lynskey, with strongest over-indexing on Amanda Seyfried (9.65× the country average).

Demographically, the Trend analysis audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Trend analysis fan in Germany is more female, around 40.9 years old, with strong Need for Security tendencies and a notable affinity for Amanda Seyfried.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trend analysis profile in Germany.

Audience size
7.1M
in Germany
Gender
70.7%♀
29.3% male
Age
40.9
average years
Country rank
#620
Topic in Germany
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Trend analysis fans

70.7% are female, 29.3% are male, average age 40.9.

Fig. 02

Gender split

70.7%
Female
29.3%
Male
Demographic split for Trend analysis audience in Germany
MetricValue
Female70.7%
Male29.3%
Average age40.9
Estimated audience size7,115,105
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Trend analysis audience in Germany
Age bracketShare%
16-1911%
20-2921%
30-3924%
40-4925%
50+18%
Fig. 04

Worldwide distribution

83.3%

of the worldwide Trend analysis audience comes from Germany.

Worldwide audience distribution share by country for Trend analysis
CountryShare
Germany83.3%
Austria8.7%
Switzerland5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trend analysis audience in Germany is strongest.

Fig. 05

Top regions by affinity

Trend analysis fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~5.5M4.72×
02Hessen~600K1.01×
03Hamburg~100K0.90×
04Berlin~300K0.84×
05Thüringen~200K0.84×
06Bayern~900K0.81×
07Baden-Württemberg~800K0.80×
08Bremen~50K0.79×
09Rheinland-Pfalz~300K0.76×
10Niedersachsen~500K0.75×
11Schleswig-Holstein~200K0.74×
12Sachsen~300K0.73×
13Brandenburg~200K0.70×
14Mecklenburg-Vorpommern~90K0.68×
15Saarland~60K0.67×
16Sachsen-Anhalt~100K0.63×
Fig. 06

Affinity by region

Affinity by region — Trend analysis, Germany
0.63×1.00×4.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trend analysis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trend analysis audience
#·InterestCategoryAffinity×
01Melanie LynskeyMovies & TV12.89×
02Alicia SilverstoneMovies & TV12.89×
03Monty Python's Life of BrianMovies & TV12.89×
04taz. die tageszeitungNews10.30×
05Amanda SeyfriedMovies & TV9.65×
06heise onlineTechnology & Electronics8.95×
07Petroleum industryBusiness & Career7.81×
08FarfetchShopping7.55×
09AutozeitungCars & Mobility6.12×
10LeggingsFashion & Accessoires3.92×
11MSNNews3.42×
12FOCUS OnlineNews2.95×
13FRITZ!BoxTechnology & Electronics2.55×
14Singer-songwriterMusic & Radio2.42×
15TagesschauMovies & TV2.32×
16BonprixShopping2.14×
17KitchenHome & Garden2.02×
18NatureHome & Garden1.76×
19H&MShopping1.69×
20FamilyKids & Family1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trend analysis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Trend analysis audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.75×
Quality AwarenessPREMIUM1.35×
Price SensitivityPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Trend analysis audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.78×
Pet OwnershipJOY0.84×
Risk AppetiteTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Trend analysis have in Germany?

Trend analysis has an estimated audience of 7,115,105 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Trend analysis fans?

70.7% of Trend analysis fans are female, 29.3% are male, with an average age of 40.9 years.

03

Which brands do Trend analysis fans like most?

Trend analysis fans show strongest brand affinity for Amanda Seyfried (9.65×), Tagesschau (2.32×), and Melanie Lynskey (12.89×) over the country average.

04

Where do Trend analysis fans live in Germany?

Trend analysis fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~5.5M), Bayern (reach ~900K), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Trend analysis fans also like?

Beyond Trend analysis itself, the audience over-indexes on Tagesschau (2.32×), Melanie Lynskey (12.89×), Alicia Silverstone (12.89×), and Monty Python's Life of Brian (12.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Trend analysis audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Trend analysis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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