Trend analysis Audience in Germany
Trend analysis has an estimated audience of 7,115,105 people in Germany. 70.7% are female, 29.3% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Progressive rock, Christmas Gift, Unique Gifts, Godzilla (1954 film).
The average Trend analysis fan in Germany is 40.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Progressive rock, Christmas Gift, with strongest over-indexing on Rossmann (1.67× the country average). Demographically, the Trend analysis audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Trend analysis fans
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 40.9 |
| Estimated audience size | 7,115,105 |
Audience persona
The typical Trend analysis fan in Germany is more female, around 40.9 years old, with strong Need for Security tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 5,336,329 | 4.99× |
| Bayern | 939,064 | 0.82× |
| Baden-Württemberg | 770,044 | 0.79× |
| Hessen | 558,612 | 1.03× |
| Niedersachsen | 507,000 | 0.73× |
| Berlin | 276,393 | 0.87× |
| Rheinland-Pfalz | 255,975 | 0.72× |
| Sachsen | 246,518 | 0.71× |
| Schleswig-Holstein | 180,139 | 0.71× |
| Hamburg | 148,371 | 0.92× |
| Brandenburg | 141,197 | 0.64× |
| Thüringen | 132,032 | 0.73× |
| Sachsen-Anhalt | 103,291 | 0.56× |
| Mecklenburg-Vorpommern | 81,331 | 0.6× |
| Saarland | 49,569 | 0.57× |
| Bremen | 42,088 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.67× | Shopping |
| Progressive rock | 3.17× | Music & Radio |
| Christmas Gift | 2.31× | Kids & Family |
| Unique Gifts | 1.79× | Shopping |
| Godzilla (1954 film) | 4.91× | Movies & TV |
| The Hunt (2012 film) | 4.46× | Movies & TV |
| Stradivarius | 1.56× | Shopping |
| KLIX (AM) | 2.16× | Music & Radio |
| Škoda Kodiaq | 1.69× | Cars & Mobility |
| Jack White | 1.58× | Movies & TV |
| Hawesko | 3.01× | Food & Beverages |
| Vocal harmony | 5.53× | Music & Radio |
| Kyokushin | 6.24× | Sports |
| Home Delivery | 1.65× | Food & Beverages |
| Loincloth | 1.7× | Fashion & Accessoires |
| Esra Erol | 3.26× | Movies & TV |
| Hakone, Kanagawa | 3.75× | Travel & Leisure |
| Rockland County, New York | 4.36× | Travel & Leisure |
| Kerstin Gier | 3.47× | Movies & TV |
| Chalkidiki | 1.85× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.39 |
| Early Adopter Mentality | POWER | 1.33 |
| Sustainability | BALANCE | 1.26 |
| Price Sensitivity | PREMIUM | 1.19 |
| Design Affinity | PREMIUM | 1.16 |
| Creativity | OPEN | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 83.3% |
| Austria | 8.7% |
| Switzerland | 5.9% |
See Trend analysis audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Trend analysis have in Germany?
Trend analysis has an estimated audience of 7,115,105 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Trend analysis fans?
70.7% of Trend analysis fans are female, 29.3% are male, with an average age of 40.9 years.
Which brands do Trend analysis fans like most?
Trend analysis fans show strongest brand affinity for Rossmann (1.67×), Progressive rock (3.17×), and Christmas Gift (2.31×) over the country average.
Where do Trend analysis fans live in Germany?
Trend analysis fans in Germany are most concentrated in Nordrhein-Westfalen (reach 5,336,329), Bayern (reach 939,064), and Baden-Württemberg (reach 770,044). These three regions account for the largest share of the active audience.
What other brands do Trend analysis fans also like?
Beyond Trend analysis itself, the audience over-indexes on Progressive rock (3.17×), Christmas Gift (2.31×), Unique Gifts (1.79×), and Godzilla (1954 film) (4.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Trend analysis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.