Rascasse Audience Intelligence

Leggings Audience in Germany

A data profile of the people who buy, follow and care about Leggings in Germany — modelled from more than twelve digital signal sources. Leggings has an estimated audience of 4,631,351 people in Germany.

#745among Topic in Germany#56in Fashion & Accessoires

The average Leggings fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Trend analysis, Deichmann, Tights, with strongest over-indexing on Trend analysis (3.92× the country average).

Demographically, the Leggings audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Extroversion, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Leggings fan in Germany is more female, around 38.2 years old, with strong Extroversion tendencies and a notable affinity for Trend analysis.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Leggings profile in Germany.

Audience size
4.6M
in Germany
Gender
78.4%♀
21.6% male
Age
38.2
average years
Country rank
#1190
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Leggings fans

78.4% are female, 21.6% are male, average age 38.2.

Fig. 02

Gender split

78.4%
Female
21.6%
Male
Demographic split for Leggings audience in Germany
MetricValue
Female78.4%
Male21.6%
Average age38.2
Estimated audience size4,631,351
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Leggings audience in Germany
Age bracketShare%
16-1920%
20-2921%
30-3923%
40-4922%
50+15%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Leggings audience comes from Germany.

Worldwide audience distribution share by country for Leggings
CountryShare
United States22.9%
Italy4.8%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Leggings audience in Germany is strongest.

Fig. 05

Top regions by affinity

Leggings fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~500K1.15×
02Nordrhein-Westfalen~1M1.09×
03Hessen~400K1.09×
04Sachsen~200K1.05×
05Rheinland-Pfalz~200K1.03×
06Baden-Württemberg~600K1.02×
07Bayern~700K1.00×
08Thüringen~100K1.00×
09Mecklenburg-Vorpommern~90K1.00×
10Schleswig-Holstein~200K0.99×
11Sachsen-Anhalt~100K0.97×
12Hamburg~100K0.97×
13Brandenburg~100K0.95×
14Saarland~50K0.94×
15Bremen~40K0.93×
16Berlin~200K0.85×
Fig. 06

Affinity by region

Affinity by region — Leggings, Germany
0.85×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Leggings audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Leggings audience
#·InterestCategoryAffinity×
01Leg warmerFashion & Accessoires9.32×
02TightsFashion & Accessoires6.28×
03Running backSports4.56×
04Fabric (club)Music & Radio4.39×
05Trend analysisBusiness & Career3.92×
06Black FridayShopping3.79×
07AerobicsSports3.64×
08HosieryFashion & Accessoires3.59×
09NiceTravel & Leisure3.43×
10Petrol engineCars & Mobility3.06×
11Extreme metalMusic & Radio2.88×
12Vitreous enamelHome & Garden2.83×
13Top-level domainTechnology & Electronics2.82×
14Domain Name SystemInternet & Social Media2.81×
15LingerieFashion & Accessoires2.80×
16DeichmannShopping2.78×
17SkirtFashion & Accessoires2.52×
18RossmannShopping2.21×
19FreewareTechnology & Electronics1.96×
20Müller (company)Food & Beverages1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Leggings audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Leggings audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.30×
CreativityOPEN1.27×
Price SensitivityPREMIUM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Leggings audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.66×
Urban LifestyleOPEN0.70×
Quality AwarenessPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Leggings have in Germany?

Leggings has an estimated audience of 4,631,351 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Leggings fans?

78.4% of Leggings fans are female, 21.6% are male, with an average age of 38.2 years.

03

Which brands do Leggings fans like most?

Leggings fans show strongest brand affinity for Trend analysis (3.92×), Deichmann (2.78×), and Tights (6.28×) over the country average.

04

Where do Leggings fans live in Germany?

Leggings fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Leggings fans also like?

Beyond Leggings itself, the audience over-indexes on Deichmann (2.78×), Tights (6.28×), Fabric (club) (4.39×), and Nice (3.43×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Leggings audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Leggings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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