Leggings Audience in Germany
Leggings has an estimated audience of 4,631,351 people in Germany. 78.4% are female, 21.6% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Trend analysis, Deichmann, Tights, Fabric (club), Nice.
The average Leggings fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Trend analysis, Deichmann, Tights, with strongest over-indexing on Trend analysis (3.92× the country average). Demographically, the Leggings audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Creativity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Leggings fans
| Metric | Value |
|---|---|
| Female | 78.4% |
| Male | 21.6% |
| Average age | 38.2 |
| Estimated audience size | 4,631,351 |
Audience persona
The typical Leggings fan in Germany is more female, around 38.2 years old, with strong Creativity tendencies and a notable affinity for Trend analysis.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,131,752 | 1.12× |
| Bayern | 749,579 | 1.01× |
| Baden-Württemberg | 648,623 | 1.03× |
| Niedersachsen | 529,924 | 1.18× |
| Hessen | 388,720 | 1.1× |
| Sachsen | 240,391 | 1.06× |
| Rheinland-Pfalz | 239,768 | 1.03× |
| Berlin | 177,970 | 0.86× |
| Schleswig-Holstein | 163,993 | 0.99× |
| Brandenburg | 138,498 | 0.96× |
| Thüringen | 113,009 | 0.96× |
| Sachsen-Anhalt | 112,806 | 0.94× |
| Hamburg | 101,901 | 0.97× |
| Mecklenburg-Vorpommern | 88,373 | 1× |
| Saarland | 51,366 | 0.9× |
| Bremen | 35,452 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Trend analysis | 3.92× | Business & Career |
| Deichmann | 2.78× | Shopping |
| Tights | 6.28× | Fashion & Accessoires |
| Fabric (club) | 4.39× | Music & Radio |
| Nice | 3.43× | Travel & Leisure |
| Rossmann | 2.21× | Shopping |
| Wirtz | 3.11× | Music & Radio |
| Leg warmer | 9.32× | Fashion & Accessoires |
| Petrol engine | 3.06× | Cars & Mobility |
| Top-level domain | 2.82× | Technology & Electronics |
| Lingerie | 2.8× | Fashion & Accessoires |
| Extreme metal | 2.88× | Music & Radio |
| Aerobics | 3.64× | Sports |
| Black Friday | 3.79× | Shopping |
| Domain Name System | 2.81× | Internet & Social Media |
| Wetter.com | 1.86× | Home & Garden |
| Vitreous enamel | 2.83× | Home & Garden |
| Freeware | 1.96× | Technology & Electronics |
| Running back | 4.56× | Sports |
| Hosiery | 3.59× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.38 |
| Sports Activity | POWER | 1.31 |
| Healthy Lifestyle | BALANCE | 1.26 |
| Design Affinity | PREMIUM | 1.2 |
| Price Sensitivity | PREMIUM | 1.17 |
| Sustainability | BALANCE | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.9% |
| Italy | 4.8% |
| United Kingdom | 4.6% |
See Leggings audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Leggings have in Germany?
Leggings has an estimated audience of 4,631,351 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Leggings fans?
78.4% of Leggings fans are female, 21.6% are male, with an average age of 38.2 years.
Which brands do Leggings fans like most?
Leggings fans show strongest brand affinity for Trend analysis (3.92×), Deichmann (2.78×), and Tights (6.28×) over the country average.
Where do Leggings fans live in Germany?
Leggings fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,131,752), Bayern (reach 749,579), and Baden-Württemberg (reach 648,623). These three regions account for the largest share of the active audience.
What other brands do Leggings fans also like?
Beyond Leggings itself, the audience over-indexes on Deichmann (2.78×), Tights (6.28×), Fabric (club) (4.39×), and Nice (3.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Leggings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.