Vitreous enamel Audience in Germany
Vitreous enamel has an estimated audience of 6,031,113 people in Germany. 54.6% are female, 45.4% are male, average age 43.5. Top brand affinities: Gudrun Sjödén, Goes, KLIX (AM), Unique Gifts, Gil Ofarim.
Top brand affinities include Gudrun Sjödén, Goes, KLIX (AM), with strongest over-indexing on Gudrun Sjödén (8.39× the country average). Demographically, the Vitreous enamel audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Need for Security, Indulgence.
Category: Home & Garden · Type: Topic
Demographics of Vitreous enamel fans
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 43.5 |
| Estimated audience size | 6,031,113 |
Audience persona
The typical Vitreous enamel fan in Germany is balanced, around 43.5 years old, with strong Need for Security tendencies and a notable affinity for Gudrun Sjödén.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gudrun Sjödén | 8.39× | Fashion & Accessoires |
| Goes | 1.6× | Travel & Leisure |
| KLIX (AM) | 3.86× | Music & Radio |
| Unique Gifts | 1.8× | Shopping |
| Gil Ofarim | 1.58× | Music & Radio |
| Loincloth | 2.95× | Fashion & Accessoires |
| Elīna Garanča | 7.38× | Music & Radio |
| Birthday Gifts | 1.61× | Kids & Family |
| Stradivarius | 1.53× | Shopping |
| XE.com | 8.39× | Business & Career |
| Pleural effusion | 3.35× | Health |
| Esra Erol | 4.64× | Movies & TV |
| Israel | 1.58× | Travel & Leisure |
| Snow White (Fables) | 1.73× | Literature |
| Preacher (comics) | 5.08× | Literature |
| Neon Genesis Evangelion (manga) | 4.76× | Literature |
| Home Delivery | 1.94× | Food & Beverages |
| Howth | 4.55× | Travel & Leisure |
| Samanyolu Haber | 2.45× | Movies & TV |
| Information sensitivity | 2.65× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.21 |
| Indulgence | JOY | 1.14 |
| Design Affinity | PREMIUM | 1.12 |
| Healthy Lifestyle | BALANCE | 1.11 |
| Sports Activity | POWER | 1.09 |
| Pet Ownership | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 24.8% |
| United States | 10.7% |
| Netherlands | 9.0% |
See Vitreous enamel audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vitreous enamel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.