A data profile of the people who buy, follow and care about Vitreous enamel in Germany — modelled from more than twelve digital signal sources. Vitreous enamel has an estimated audience of 6,031,113 people in Germany.
Vitreous enamel has an estimated audience of 6,031,113 people in Germany. 54.6% are female, 45.4% are male, average age 43.5. Top brand affinities: Cillian Murphy, Tagesschau, Elle Fanning, Suzi Quatro, Beck.
Top brand affinities include Cillian Murphy, Tagesschau, Elle Fanning, with strongest over-indexing on Cillian Murphy (8.22× the country average).
Demographically, the Vitreous enamel audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Need for Security, Patriotism.
The typical Vitreous enamel fan in Germany is balanced, around 43.5 years old, with strong Need for Security tendencies and a notable affinity for Cillian Murphy.
The key figures that characterise the Vitreous enamel profile in Germany.
54.6% are female, 45.4% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 43.5 |
| Estimated audience size | 6,031,113 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 28% | |
| 50+ | 25% |
of the worldwide Vitreous enamel audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 24.8% |
| United States | 10.7% |
| Netherlands | 9.0% |
The strongest cross-interests of the Vitreous enamel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Elle Fanning | Movies & TV | 8.39× | ||
| 02 | Suzi Quatro | Music & Radio | 8.39× | ||
| 03 | Beck | Music & Radio | 8.39× | ||
| 04 | Aegean Airlines | Travel & Leisure | 8.39× | ||
| 05 | Thomas Sabo | Fashion & Accessoires | 8.39× | ||
| 06 | Sam Neill | Movies & TV | 8.39× | ||
| 07 | Kate Bush | Music & Radio | 8.39× | ||
| 08 | Cillian Murphy | Movies & TV | 8.22× | ||
| 09 | Bonnie Tyler | Music & Radio | 4.89× | ||
| 10 | Allgäu | Travel & Leisure | 4.28× | ||
| 11 | Real property | Home & Garden | 3.64× | ||
| 12 | Western Union | Business & Career | 3.22× | ||
| 13 | Volunteering | Politics & Society | 2.56× | ||
| 14 | Singer-songwriter | Music & Radio | 2.45× | ||
| 15 | FRITZ!Box | Technology & Electronics | 2.12× | ||
| 16 | Tagesschau | Movies & TV | 2.08× | ||
| 17 | Müller (company) | Food & Beverages | 1.97× | ||
| 18 | Kaufland | Shopping | 1.67× | ||
| 19 | Netto Marken-Discount | Shopping | 1.57× | ||
| 20 | Internet & Social Media | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.61× | |
| Patriotism | CONSERVATISM | 1.29× | |
| Healthy Lifestyle | BALANCE | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.76× | |
| Extroversion | THRILL | 0.78× | |
| Sports Activity | POWER | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Vitreous enamel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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