Thomas Sabo Audience in Germany
Thomas Sabo has an estimated audience of 940,025 people in Germany. 89.6% are female, 10.4% are male, average age 33.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bijou Brigitte, Purelei, Armani Exchange, Brooch, Vitreous enamel.
The average Thomas Sabo fan in Germany is 33.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bijou Brigitte, Purelei, Armani Exchange, with strongest over-indexing on Bijou Brigitte (52.1× the country average). Demographically, the Thomas Sabo audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry
Demographics of Thomas Sabo fans
| Metric | Value |
|---|---|
| Female | 89.6% |
| Male | 10.4% |
| Average age | 33.6 |
| Estimated audience size | 940,025 |
Audience persona
The typical Thomas Sabo fan in Germany is more female, around 33.6 years old, with strong Design Affinity tendencies and a notable affinity for Bijou Brigitte.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 277,902 | 1.35× |
| Bayern | 264,252 | 1.75× |
| Baden-Württemberg | 181,001 | 1.41× |
| Niedersachsen | 106,565 | 1.17× |
| Hessen | 103,448 | 1.44× |
| Rheinland-Pfalz | 55,193 | 1.17× |
| Schleswig-Holstein | 37,796 | 1.12× |
| Berlin | 32,186 | 0.77× |
| Hamburg | 30,803 | 1.45× |
| Sachsen | 19,772 | 0.43× |
| Brandenburg | 17,089 | 0.59× |
| Thüringen | 15,021 | 0.63× |
| Sachsen-Anhalt | 12,975 | 0.53× |
| Saarland | 12,285 | 1.06× |
| Mecklenburg-Vorpommern | 8,625 | 0.48× |
| Bremen | 5,229 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bijou Brigitte | 52.1× | Fashion & Accessoires |
| Purelei | 18.17× | Fashion & Accessoires |
| Armani Exchange | 26.26× | Fashion & Accessoires |
| Brooch | 74.06× | Fashion & Accessoires |
| Vitreous enamel | 8.39× | Home & Garden |
| Fashionable | 50.27× | Fashion & Accessoires |
| Polo Ralph Lauren | 12.02× | Fashion & Accessoires |
| Palestine Polytechnic University | 55.8× | Business & Career |
| UNITED COLORS OF BENETTON | 27.63× | Fashion & Accessoires |
| Dubai Marina Yacht Club | 82.37× | Travel & Leisure |
| Pierre Cardin | 31.32× | Fashion & Accessoires |
| Trend analysis | 4.61× | Business & Career |
| Gala | 3.02× | News |
| Nine West | 31.15× | Fashion & Accessoires |
| Running back | 7.18× | Sports |
| My Name Necklace | 11.69× | Fashion & Accessoires |
| Gina Tricot | 6.58× | Fashion & Accessoires |
| Mercedes-Benz Museum | 26.98× | Arts & Culture |
| Gaza–Egypt border | 62.24× | Politics & Society |
| Konplott | 26.79× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.79 |
| Creativity | OPEN | 1.75 |
| Luxury Orientation | PREMIUM | 1.68 |
| Sustainability | BALANCE | 1.62 |
| Quality Awareness | PREMIUM | 1.46 |
| DIY Mentality | THRILL | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 34.3% |
| United Kingdom | 15.5% |
| France | 7.4% |
See Thomas Sabo audiences in other countries
More Jewelry audiences in Germany
- Swarovski (3,891,556)
- Pandora (3,279,627)
- Purelei (3,236,785)
- Cartier (2,851,664)
- Tiffany & Co. (2,077,574)
Frequently asked questions
How many fans does Thomas Sabo have in Germany?
Thomas Sabo has an estimated audience of 940,025 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Thomas Sabo fans?
89.6% of Thomas Sabo fans are female, 10.4% are male, with an average age of 33.6 years.
Which brands do Thomas Sabo fans like most?
Thomas Sabo fans show strongest brand affinity for Bijou Brigitte (52.1×), Purelei (18.17×), and Armani Exchange (26.26×) over the country average.
Where do Thomas Sabo fans live in Germany?
Thomas Sabo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 277,902), Bayern (reach 264,252), and Baden-Württemberg (reach 181,001). These three regions account for the largest share of the active audience.
What other brands do Thomas Sabo fans also like?
Beyond Thomas Sabo itself, the audience over-indexes on Purelei (18.17×), Armani Exchange (26.26×), Brooch (74.06×), and Vitreous enamel (8.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Thomas Sabo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.