Running back Audience in Germany
A data profile of the people who buy, follow and care about Running back in Germany — modelled from more than twelve digital signal sources. Running back has an estimated audience of 2,219,122 people in Germany.
The average Running back fan in Germany is 39.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Netto Marken-Discount, Leggings, About You, with strongest over-indexing on Netto Marken-Discount (2.86× the country average).
Demographically, the Running back audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Creativity, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Running back fan in Germany is more female, around 39.6 years old, with strong Creativity tendencies and a notable affinity for Netto Marken-Discount.
At a glance
The key figures that characterise the Running back profile in Germany.
Search interest · 12-month trend
Demographics of Running back fans
71.4% are female, 28.6% are male, average age 39.6.
Gender split
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 39.6 |
| Estimated audience size | 2,219,122 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 24% | |
| 30-39 | 26% | |
| 40-49 | 24% | |
| 50+ | 14% |
Worldwide distribution
of the worldwide Running back audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 54.0% |
| United States | 23.7% |
| Austria | 5.9% |
Geography
Where the Running back audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rheinland-Pfalz | ~100K | 1.24× | |
| 02 | Hessen | ~200K | 1.17× | |
| 03 | Baden-Württemberg | ~300K | 1.12× | |
| 04 | Bayern | ~400K | 1.09× | |
| 05 | Berlin | ~100K | 1.09× | |
| 06 | Bremen | ~20K | 1.06× | |
| 07 | Hamburg | ~50K | 1.02× | |
| 08 | Nordrhein-Westfalen | ~500K | 1.01× | |
| 09 | Niedersachsen | ~200K | 1.00× | |
| 10 | Schleswig-Holstein | ~80K | 1.00× | |
| 11 | Saarland | ~30K | 0.99× | |
| 12 | Brandenburg | ~60K | 0.93× | |
| 13 | Mecklenburg-Vorpommern | ~40K | 0.92× | |
| 14 | Sachsen | ~100K | 0.91× | |
| 15 | Sachsen-Anhalt | ~50K | 0.91× | |
| 16 | Thüringen | ~50K | 0.90× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Running back audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | WE Fashion | Fashion & Accessoires | 7.18× | ||
| 02 | Thomas Sabo | Fashion & Accessoires | 7.18× | ||
| 03 | Farfetch | Shopping | 7.16× | ||
| 04 | Katie Holmes | Movies & TV | 6.85× | ||
| 05 | Sam Heughan | Movies & TV | 6.19× | ||
| 06 | Leggings | Fashion & Accessoires | 4.56× | ||
| 07 | Babywalz | Kids & Family | 4.29× | ||
| 08 | limango | Shopping | 4.21× | ||
| 09 | About You | Shopping | 3.60× | ||
| 10 | Netto Marken-Discount | Shopping | 2.86× | ||
| 11 | Ernsting's family | Shopping | 2.51× | ||
| 12 | Bonprix | Shopping | 2.44× | ||
| 13 | Singer-songwriter | Music & Radio | 2.40× | ||
| 14 | C&A | Shopping | 2.32× | ||
| 15 | Tchibo | Shopping | 2.28× | ||
| 16 | Deichmann | Shopping | 2.09× | ||
| 17 | H&M | Shopping | 1.74× | ||
| 18 | Müller (company) | Food & Beverages | 1.57× | ||
| 19 | Kaufland | Shopping | 1.56× | ||
| 20 | Women's clothing | Fashion & Accessoires | 1.54× |
Personality of the Running back audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.37× | |
| Individualism | JOY | 1.33× | |
| Design Affinity | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.80× | |
| Pet Ownership | JOY | 0.81× | |
| Social Media Usage | JOY | 0.87× |
Frequently asked questions
How many fans does Running back have in Germany?
Running back has an estimated audience of 2,219,122 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Running back fans?
71.4% of Running back fans are female, 28.6% are male, with an average age of 39.6 years.
Which brands do Running back fans like most?
Running back fans show strongest brand affinity for Netto Marken-Discount (2.86×), Leggings (4.56×), and About You (3.6×) over the country average.
Where do Running back fans live in Germany?
Running back fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Running back fans also like?
Beyond Running back itself, the audience over-indexes on Leggings (4.56×), About You (3.6×), WE Fashion (7.18×), and Deichmann (2.09×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Running back audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Running back. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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