Running back Audience in Germany
Running back has an estimated audience of 2,219,122 people in Germany. 71.4% are female, 28.6% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Gil Ofarim, Home Office, Saving, Škoda Kodiaq.
The average Running back fan in Germany is 39.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Gil Ofarim, Home Office, with strongest over-indexing on Progressive rock (2.7× the country average). Demographically, the Running back audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Creativity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Running back fans
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 39.6 |
| Estimated audience size | 2,219,122 |
Audience persona
The typical Running back fan in Germany is more female, around 39.6 years old, with strong Creativity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 504,420 | 1.04× |
| Bayern | 420,236 | 1.18× |
| Baden-Württemberg | 365,967 | 1.21× |
| Niedersachsen | 219,649 | 1.02× |
| Hessen | 214,106 | 1.27× |
| Rheinland-Pfalz | 160,943 | 1.45× |
| Berlin | 117,985 | 1.19× |
| Sachsen | 84,222 | 0.77× |
| Schleswig-Holstein | 77,114 | 0.97× |
| Brandenburg | 55,607 | 0.81× |
| Hamburg | 51,379 | 1.02× |
| Sachsen-Anhalt | 37,645 | 0.65× |
| Thüringen | 37,550 | 0.66× |
| Mecklenburg-Vorpommern | 28,970 | 0.68× |
| Saarland | 24,685 | 0.91× |
| Bremen | 22,206 | 1.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.7× | Music & Radio |
| Gil Ofarim | 2.15× | Music & Radio |
| Home Office | 1.82× | Business & Career |
| Saving | 1.77× | Business & Career |
| Škoda Kodiaq | 2.07× | Cars & Mobility |
| Snow White (Fables) | 2.19× | Literature |
| Pleural effusion | 3.42× | Health |
| Jack White | 1.68× | Movies & TV |
| Fantasy Earth: Zero | 4.54× | Games |
| Information sensitivity | 3.29× | Technology & Electronics |
| Picnic | 2.12× | Kids & Family |
| Goop | 4.4× | Internet & Social Media |
| Esra Erol | 3.12× | Movies & TV |
| Rockland County, New York | 4.58× | Travel & Leisure |
| Fatteh | 5.54× | Food & Beverages |
| Jaguar F-Pace | 3.13× | Cars & Mobility |
| Jason Clarke (actor) | 2.3× | Movies & TV |
| Buddy – The Buddy Holly Story | 2.31× | Music & Radio |
| Liberace | 2.9× | Music & Radio |
| Figure painting (hobby) | 1.92× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.23 |
| Sustainability | BALANCE | 1.19 |
| Price Sensitivity | PREMIUM | 1.19 |
| Individualism | JOY | 1.16 |
| Design Affinity | PREMIUM | 1.11 |
| Indulgence | JOY | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 54.0% |
| United States | 23.7% |
| Austria | 5.9% |
See Running back audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Running back have in Germany?
Running back has an estimated audience of 2,219,122 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Running back fans?
71.4% of Running back fans are female, 28.6% are male, with an average age of 39.6 years.
Which brands do Running back fans like most?
Running back fans show strongest brand affinity for Progressive rock (2.7×), Gil Ofarim (2.15×), and Home Office (1.82×) over the country average.
Where do Running back fans live in Germany?
Running back fans in Germany are most concentrated in Nordrhein-Westfalen (reach 504,420), Bayern (reach 420,236), and Baden-Württemberg (reach 365,967). These three regions account for the largest share of the active audience.
What other brands do Running back fans also like?
Beyond Running back itself, the audience over-indexes on Gil Ofarim (2.15×), Home Office (1.82×), Saving (1.77×), and Škoda Kodiaq (2.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Running back. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.