Running back Audience in United States

Running back has an estimated audience of 976,461 people in United States. 24.0% are female, 76.0% are male, average age 36.8. Top regions: Texas, California, Florida. Top brand affinities: Finnair, Google News, AccuWeather, StubHub, Clint Eastwood.

The average Running back fan in United States is 36.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Finnair, Google News, AccuWeather, with strongest over-indexing on Finnair (675× the country average). Demographically, the Running back audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Running back fans

Demographic split for Running back audience in United States
MetricValue
Female24.0%
Male76.0%
Average age36.8
Estimated audience size976,461

Audience persona

The typical Running back fan in United States is more male, around 36.8 years old, with strong Career Orientation tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Running back in United States
RegionReachAffinity
Texas81,3890.97×
California64,4340.6×
Florida51,1150.77×
Ohio47,9541.59×
Pennsylvania41,0311.25×
Wisconsin31,6532.15×
Missouri30,0311.91×
Georgia29,2850.97×
Michigan28,9001.13×
New York27,0610.5×
Illinois26,6810.82×
North Carolina23,9960.82×
Minnesota23,6241.69×
Tennessee21,9081.12×
Virginia19,3940.82×
Louisiana19,0371.51×
Kansas17,9162.33×
Indiana17,5610.98×
New Jersey16,9730.68×
Arizona16,9460.85×
South Carolina16,9161.15×
Colorado16,8431.09×
Maryland15,5800.93×
Alabama14,6661.08×
Washington13,5810.69×
Kentucky11,3090.92×
Oklahoma10,9101.01×
Iowa10,3501.29×
Mississippi9,6311.2×
Massachusetts8,9140.46×
Nevada8,3650.89×
Arkansas7,9560.99×
Oregon7,2360.65×
Nebraska6,0591.24×
Utah5,6430.65×
Connecticut5,6170.57×
New Mexico4,8490.99×
Idaho4,3540.89×
West Virginia3,9680.87×
South Dakota3,4341.52×
Hawaii3,2590.78×
North Dakota2,8951.44×
Montana2,6690.99×
Delaware2,5420.94×
New Hampshire2,3500.61×
Maine2,1050.6×
Rhode Island1,9680.63×
Washington, District of Columbia1,4920.51×
Wyoming1,4521×
Alaska1,1710.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Running back audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Google News19.03×News
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
Clint Eastwood12.71×Movies & TV
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.51×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Michelle Pfeiffer13.09×Movies & TV
Liam Neeson11.19×Movies & TV
Telegram14.53×Internet & Social Media
Choice Hotels18.11×Travel & Leisure
Aruba18.99×Travel & Leisure
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
New York Knicks8.55×Sports
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Running back audience
TraitClusterScore
Career OrientationPOWER1.42
Need for SecurityCONSERVATISM1.13
PatriotismCONSERVATISM1.11
Risk AppetiteTHRILL1.09
Social Media UsageJOY1.04
Urban LifestyleOPEN1.03

Worldwide distribution

Worldwide audience distribution share by country for Running back
CountryShare
Germany54.0%
United States23.7%
Austria5.9%

See Running back audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Running back have in United States?

Running back has an estimated audience of 976,461 people in United States, concentrated in Texas and California.

What is the gender split and age of Running back fans?

24.0% of Running back fans are female, 76.0% are male, with an average age of 36.8 years.

Which brands do Running back fans like most?

Running back fans show strongest brand affinity for Finnair (675×), Google News (19.03×), and AccuWeather (15.97×) over the country average.

Where do Running back fans live in United States?

Running back fans in United States are most concentrated in Texas (reach 81,389), California (reach 64,434), and Florida (reach 51,115). These three regions account for the largest share of the active audience.

What other brands do Running back fans also like?

Beyond Running back itself, the audience over-indexes on Google News (19.03×), AccuWeather (15.97×), StubHub (15.69×), and Clint Eastwood (12.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Running back. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.