Rascasse Audience Intelligence

Running back Audience in United States

A data profile of the people who buy, follow and care about Running back in United States — modelled from more than twelve digital signal sources. Running back has an estimated audience of 976,461 people in United States.

#8755among Topic in United States#2232in Sports

The average Running back fan in United States is 36.8 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Mila Kunis, Super Bowl, San Francisco 49ers, with strongest over-indexing on Mila Kunis (12.67× the country average).

Demographically, the Running back audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Running back fan in United States is more male, around 36.8 years old, with strong Patriotism tendencies and a notable affinity for Mila Kunis.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Running back profile in United States.

Audience size
976K
in United States
Gender
24.0%♀
76.0% male
Age
36.8
average years
Country rank
#24066
Topic in United States
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Running back fans

24.0% are female, 76.0% are male, average age 36.8.

Fig. 02

Gender split

24.0%
Female
76.0%
Male
Demographic split for Running back audience in United States
MetricValue
Female24.0%
Male76.0%
Average age36.8
Estimated audience size976,461
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Running back audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3920%
40-4920%
50+15%
Fig. 04

Worldwide distribution

23.7%

of the worldwide Running back audience comes from United States.

Worldwide audience distribution share by country for Running back
CountryShare
Germany54.0%
United States23.7%
Austria5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Running back audience in United States is strongest.

Fig. 05

Top regions by affinity

Running back fans by region: top regions in United States
#RegionReachAffinity×
01Texas~100K1.28×
02Louisiana~20K1.26×
03Tennessee~20K1.24×
04Mississippi~10K1.22×
05Massachusetts~20K1.21×
06New Hampshire~5K1.20×
07Kansas~9K1.16×
08Maine~4K1.14×
09Alabama~20K1.13×
10Rhode Island~4K1.13×
11Iowa~9K1.12×
12South Dakota~2K1.11×
13Missouri~20K1.10×
14Arkansas~9K1.10×
15South Carolina~20K1.09×
16Oklahoma~10K1.09×
17Nebraska~5K1.09×
18New Mexico~5K1.08×
19North Dakota~2K1.06×
20Georgia~30K1.05×
21Pennsylvania~30K1.04×
22Michigan~30K1.04×
23North Carolina~30K1.03×
24Wisconsin~20K1.02×
25Hawaii~4K1.02×
26Ohio~30K1.00×
27Delaware~3K1.00×
28Maryland~20K0.99×
29Minnesota~10K0.98×
30Indiana~20K0.96×
31Idaho~5K0.96×
32Virginia~20K0.95×
33Florida~60K0.94×
34West Virginia~4K0.94×
35Montana~2K0.92×
36Arizona~20K0.90×
37Alaska~2K0.90×
38Illinois~30K0.89×
39Kentucky~10K0.89×
40Connecticut~9K0.89×
41Nevada~8K0.89×
42Vermont~2K0.88×
43Colorado~10K0.87×
44Washington, District of Columbia~3K0.87×
45New Jersey~20K0.85×
46Washington~20K0.83×
47California~90K0.81×
48Utah~7K0.78×
49Oregon~9K0.76×
50New York~40K0.67×
Fig. 06

Affinity by region

Affinity by region — Running back, United States
0.67×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Running back audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Running back audience
#·InterestCategoryAffinity×
01Mila KunisMovies & TV12.67×
02AMC (TV channel)Movies & TV4.72×
03San Francisco 49ersSports4.41×
04Minnesota TimberwolvesSports4.41×
05Houston RocketsSports3.92×
06Los Angeles RamsSports3.86×
07New York KnicksSports3.47×
08Super BowlSports3.45×
09Seattle SeahawksSports3.25×
10Buffalo BillsSports3.19×
11Oklahoma City ThunderSports3.15×
12Masters TournamentSports3.12×
13Pittsburgh SteelersSports2.78×
14Green Bay PackersSports2.66×
15PGA TourSports2.46×
16Los Angeles LakersSports2.38×
17RedditInternet & Social Media1.78×
18GolfSports1.77×
19SupermanMovies & TV1.52×
20NBASports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Running back audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Running back audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.77×
Career OrientationPOWER1.68×
Convenience OrientationPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Running back audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.56×
Design AffinityPREMIUM0.61×
CreativityOPEN0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Running back have in United States?

Running back has an estimated audience of 976,461 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Running back fans?

24.0% of Running back fans are female, 76.0% are male, with an average age of 36.8 years.

03

Which brands do Running back fans like most?

Running back fans show strongest brand affinity for Mila Kunis (12.67×), Super Bowl (3.45×), and San Francisco 49ers (4.41×) over the country average.

04

Where do Running back fans live in United States?

Running back fans in United States are most concentrated in Texas (reach ~100K), California (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Running back fans also like?

Beyond Running back itself, the audience over-indexes on Super Bowl (3.45×), San Francisco 49ers (4.41×), AMC (TV channel) (4.72×), and Buffalo Bills (3.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Running back audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Running back. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →