Rascasse Audience Intelligence

Mila Kunis Audience in United States

A data profile of the people who buy, follow and care about Mila Kunis in United States — modelled from more than twelve digital signal sources. Mila Kunis has an estimated audience of 5,448,391 people in United States.

#218among Actor Actress or TV Star in United States#612among Person in United States#596in Movies & TV

The average Mila Kunis fan in United States is 37.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Morena Baccarin, Natalie Dormer, Margot Robbie, with strongest over-indexing on Morena Baccarin (93.96× the country average).

Demographically, the Mila Kunis audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mila Kunis fan in United States is more female, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for Morena Baccarin.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mila Kunis profile in United States.

Audience size
5.4M
in United States
Gender
56.9%♀
43.1% male
Age
37.6
average years
Country rank
#6191
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mila Kunis fans

56.9% are female, 43.1% are male, average age 37.6.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Mila Kunis audience in United States
MetricValue
Female56.9%
Male43.1%
Average age37.6
Estimated audience size5,448,391
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Mila Kunis audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3919%
40-4920%
50+17%
Fig. 04

Worldwide distribution

28.8%

of the worldwide Mila Kunis audience comes from United States.

Worldwide audience distribution share by country for Mila Kunis
CountryShare
United States28.8%
United Kingdom6.9%
Germany6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mila Kunis audience in United States is strongest.

Fig. 05

Top regions by affinity

Mila Kunis fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~30K1.14×
02Utah~60K1.13×
03Iowa~50K1.12×
04New Mexico~30K1.11×
05Arizona~100K1.10×
06Oklahoma~70K1.10×
07Montana~20K1.10×
08Ohio~200K1.09×
09Indiana~100K1.08×
10Kansas~50K1.08×
11Wisconsin~90K1.07×
12Colorado~90K1.06×
13Oregon~70K1.06×
14Michigan~200K1.05×
15Missouri~90K1.05×
16Nebraska~30K1.05×
17Kentucky~70K1.04×
18Rhode Island~20K1.04×
19Tennessee~100K1.03×
20Arkansas~50K1.03×
21Connecticut~60K1.02×
22Nevada~50K1.02×
23North Dakota~10K1.02×
24Pennsylvania~200K1.01×
25Illinois~200K1.01×
26Washington~100K1.01×
27New Hampshire~20K1.01×
28Maine~20K1.01×
29California~600K1.00×
30West Virginia~30K1.00×
31Massachusetts~100K0.99×
32Minnesota~80K0.99×
33Texas~500K0.97×
34Alaska~10K0.97×
35Florida~400K0.96×
36South Dakota~10K0.96×
37North Carolina~200K0.95×
38New Jersey~100K0.95×
39Alabama~70K0.95×
40New York~300K0.94×
41Vermont~9K0.94×
42Georgia~200K0.92×
43South Carolina~80K0.92×
44Hawaii~20K0.91×
45Virginia~100K0.90×
46Louisiana~60K0.87×
47Maryland~80K0.86×
48Mississippi~40K0.85×
49Delaware~10K0.83×
50Washington, District of Columbia~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Mila Kunis, United States
0.72×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mila Kunis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mila Kunis audience
#·InterestCategoryAffinity×
01Laetitia CastaMovies & TV164.86×
02Natalie DormerMovies & TV116.82×
03Dude, Where's My Car?Movies & TV102.32×
04Sara SampaioFashion & Accessoires100.96×
05Morena BaccarinMovies & TV93.96×
06The Wizard of OzMovies & TV88.92×
07That '70s Show (Official)Movies & TV83.29×
08Alicia VikanderMovies & TV69.57×
09Barbara PalvinFashion & Accessoires59.92×
10Victoria JusticeMovies & TV40.73×
11Margot RobbieMovies & TV39.48×
12Kat DenningsMovies & TV36.05×
13Jennifer Love HewittMovies & TV33.16×
14Demi MooreMovies & TV32.59×
15Kate BeckinsaleMovies & TV29.53×
16Natalie PortmanMovies & TV26.07×
17Alexandra DaddarioMovies & TV25.75×
18Kaley CuocoMovies & TV24.94×
19Jennifer LawrenceMovies & TV23.64×
20Megan FoxMovies & TV17.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mila Kunis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mila Kunis audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.56×
ExtroversionTHRILL1.29×
SpiritualityBALANCE1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mila Kunis audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.88×
Design AffinityPREMIUM0.92×
Quality AwarenessPREMIUM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mila Kunis have in United States?

Mila Kunis has an estimated audience of 5,448,391 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mila Kunis fans?

56.9% of Mila Kunis fans are female, 43.1% are male, with an average age of 37.6 years.

03

Which brands do Mila Kunis fans like most?

Mila Kunis fans show strongest brand affinity for Morena Baccarin (93.96×), Natalie Dormer (116.82×), and Margot Robbie (39.48×) over the country average.

04

Where do Mila Kunis fans live in United States?

Mila Kunis fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Mila Kunis fans also like?

Beyond Mila Kunis itself, the audience over-indexes on Natalie Dormer (116.82×), Margot Robbie (39.48×), That '70s Show (Official) (83.29×), and The Wizard of Oz (88.92×) compared to the United States average.

Appendix

Explore more audiences

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See Mila Kunis audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mila Kunis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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