Mila Kunis Audience in United States

Mila Kunis logo

Mila Kunis has an estimated audience of 5,564,060 people in United States. 56.9% are female, 43.1% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: Morena Baccarin, Natalie Dormer, That '70s Show (Official), Margot Robbie, The Wizard of Oz.

The average Mila Kunis fan in United States is 37.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Morena Baccarin, Natalie Dormer, That '70s Show (Official), with strongest over-indexing on Morena Baccarin (93.96× the country average). Demographically, the Mila Kunis audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Mila Kunis fans

Demographic split for Mila Kunis audience in United States
MetricValue
Female56.9%
Male43.1%
Average age37.6
Estimated audience size5,564,060

Audience persona

The typical Mila Kunis fan in United States is more female, around 37.6 years old, with strong Extroversion tendencies and a notable affinity for Morena Baccarin.

Top regions in United States

Top regions ranked by reach for Mila Kunis in United States
RegionReachAffinity
California647,7831.06×
Texas503,3561.05×
Florida377,6961×
New York306,3830.99×
Illinois198,1751.07×
Ohio193,7141.13×
Pennsylvania193,0631.03×
Georgia165,4610.97×
North Carolina163,3630.98×
Michigan157,4601.08×
New Jersey140,1710.99×
Arizona126,8511.12×
Virginia126,2420.93×
Tennessee118,0831.06×
Washington116,0691.04×
Indiana112,5991.11×
Massachusetts108,0400.99×
Missouri95,0231.06×
Colorado94,6681.08×
Wisconsin89,9721.07×
Maryland82,4210.86×
Minnesota80,3871.01×
Alabama75,7250.97×
South Carolina75,5270.9×
Kentucky74,8831.07×
Oklahoma68,6661.11×
Oregon67,5501.06×
Louisiana63,0970.88×
Connecticut57,0621.02×
Utah56,5321.13×
Nevada55,4911.03×
Iowa50,8561.11×
Kansas47,5981.09×
Arkansas46,4931.01×
Mississippi37,7370.82×
Idaho30,9401.11×
New Mexico30,1161.08×
Nebraska29,1671.05×
West Virginia24,1980.93×
Hawaii21,8650.91×
New Hampshire21,2300.97×
Rhode Island18,5511.05×
Maine18,5400.93×
Montana15,8521.03×
Delaware12,1460.79×
Washington, District of Columbia12,0460.72×
South Dakota11,6090.9×
North Dakota10,7130.94×
Alaska10,4800.88×
Vermont8,6940.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mila Kunis audience
BrandAffinityCategory
Morena Baccarin93.96×Movies & TV
Natalie Dormer116.82×Movies & TV
That '70s Show (Official)83.29×Movies & TV
Margot Robbie39.48×Movies & TV
The Wizard of Oz88.92×Movies & TV
Sara Sampaio100.96×Fashion & Accessoires
Demi Moore32.59×Movies & TV
Dude, Where's My Car?102.32×Movies & TV
Jennifer Love Hewitt33.16×Movies & TV
Alicia Vikander69.57×Movies & TV
Kat Dennings36.05×Movies & TV
Alexandra Daddario25.75×Movies & TV
Jennifer Lawrence23.64×Movies & TV
Laetitia Casta164.86×Movies & TV
Natalie Portman26.07×Movies & TV
Barbara Palvin59.92×Fashion & Accessoires
Victoria Justice40.73×Movies & TV
Kaley Cuoco24.94×Movies & TV
Kate Beckinsale29.53×Movies & TV
Elizabeth Debicki49.46×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mila Kunis audience
TraitClusterScore
ExtroversionTHRILL1.55
Social Media UsageJOY1.23
Convenience OrientationPREMIUM1.18
CreativityOPEN1.13
Risk AppetiteTHRILL1.12
Urban LifestyleOPEN1.11

Worldwide distribution

Worldwide audience distribution share by country for Mila Kunis
CountryShare
United States29.0%
United Kingdom7.1%
Germany6.3%

See Mila Kunis audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Mila Kunis have in United States?

Mila Kunis has an estimated audience of 5,564,060 people in United States, concentrated in California and Texas.

What is the gender split and age of Mila Kunis fans?

56.9% of Mila Kunis fans are female, 43.1% are male, with an average age of 37.6 years.

Which brands do Mila Kunis fans like most?

Mila Kunis fans show strongest brand affinity for Morena Baccarin (93.96×), Natalie Dormer (116.82×), and That '70s Show (Official) (83.29×) over the country average.

Where do Mila Kunis fans live in United States?

Mila Kunis fans in United States are most concentrated in California (reach 647,783), Texas (reach 503,356), and Florida (reach 377,696). These three regions account for the largest share of the active audience.

What other brands do Mila Kunis fans also like?

Beyond Mila Kunis itself, the audience over-indexes on Natalie Dormer (116.82×), That '70s Show (Official) (83.29×), Margot Robbie (39.48×), and The Wizard of Oz (88.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mila Kunis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.