Rascasse Audience Intelligence

Chuck Norris Audience in United States

A data profile of the people who buy, follow and care about Chuck Norris in United States — modelled from more than twelve digital signal sources. Chuck Norris has an estimated audience of 26,152,728 people in United States.

#4among Actor Actress or TV Star in United States#25among Person in United States#80in Movies & TV

The average Chuck Norris fan in United States is 42.7 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Dolph Lundgren, Bruce Willis, Jean-Claude Van Damme, with strongest over-indexing on Dolph Lundgren (56.7× the country average).

Demographically, the Chuck Norris audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chuck Norris fan in United States is more male, around 42.7 years old, with strong Spirituality tendencies and a notable affinity for Dolph Lundgren.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chuck Norris profile in United States.

Audience size
26.2M
in United States
Gender
28.0%♀
72.0% male
Age
42.7
average years
Country rank
#1142
Person in United States
Fig. 01

Search interest · 12-month trend

+84%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chuck Norris fans

28.0% are female, 72.0% are male, average age 42.7.

Fig. 02

Gender split

28.0%
Female
72.0%
Male
Demographic split for Chuck Norris audience in United States
MetricValue
Female28.0%
Male72.0%
Average age42.7
Estimated audience size26,152,728
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Chuck Norris audience in United States
Age bracketShare%
16-1915%
20-2913%
30-3919%
40-4925%
50+28%
Fig. 04

Worldwide distribution

46.2%

of the worldwide Chuck Norris audience comes from United States.

Worldwide audience distribution share by country for Chuck Norris
CountryShare
United States46.2%
France6.2%
Germany6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chuck Norris audience in United States is strongest.

Fig. 05

Top regions by affinity

Chuck Norris fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~200K1.43×
02Oklahoma~400K1.41×
03Arkansas~300K1.29×
04Alabama~400K1.26×
05Mississippi~300K1.26×
06Tennessee~600K1.21×
07North Dakota~60K1.21×
08Kentucky~400K1.19×
09Missouri~500K1.18×
10Idaho~100K1.18×
11Wyoming~40K1.13×
12Montana~80K1.12×
13South Dakota~70K1.12×
14Kansas~200K1.10×
15South Carolina~400K1.09×
16Indiana~500K1.07×
17Iowa~200K1.06×
18Ohio~800K1.05×
19North Carolina~800K1.05×
20New Mexico~100K1.05×
21Nebraska~100K1.05×
22Texas~2.5M1.04×
23Louisiana~300K1.03×
24Georgia~800K1.02×
25Arizona~500K1.01×
26Michigan~700K1.00×
27Alaska~50K0.99×
28Utah~200K0.98×
29Maine~90K0.97×
30Virginia~600K0.96×
31Wisconsin~400K0.96×
32Oregon~300K0.96×
33Nevada~200K0.94×
34Colorado~400K0.92×
35New Hampshire~90K0.92×
36Florida~1.5M0.91×
37Pennsylvania~800K0.91×
38Minnesota~300K0.91×
39Washington~500K0.90×
40Delaware~60K0.89×
41Vermont~40K0.88×
42Illinois~700K0.85×
43Hawaii~90K0.85×
44Maryland~300K0.78×
45Connecticut~200K0.77×
46Massachusetts~400K0.76×
47California~2M0.75×
48New Jersey~500K0.74×
49Rhode Island~60K0.73×
50New York~1M0.72×
Fig. 06

Affinity by region

Affinity by region — Chuck Norris, United States
0.72×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chuck Norris audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chuck Norris audience
#·InterestCategoryAffinity×
01Rajadamnern StadiumEvent312.36×
02Surf lifesavingTravel & Leisure79.42×
03Dolph LundgrenMovies & TV56.70×
04Jean-Claude Van DammeMovies & TV48.81×
05Nolan RyanSports32.40×
06Brie LarsonMovies & TV21.25×
07Total Recall (1990 film)Movies & TV20.39×
08Bruce WillisMovies & TV19.88×
09Bayside (band)Music & Radio19.51×
10The Karate KidMovies & TV17.36×
11Donnie WahlbergMovies & TV14.97×
12Zac EfronMovies & TV10.63×
13Jason StathamMovies & TV10.51×
14Sylvester StalloneMovies & TV10.51×
15Arnold SchwarzeneggerMovies & TV9.26×
16New York PostNews5.32×
17CognitionHealth3.57×
18Fox News ChannelMovies & TV3.27×
19AudienceBusiness & Career3.21×
20Donald TrumpPolitics & Society3.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chuck Norris audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chuck Norris audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.11×
PatriotismCONSERVATISM1.85×
Luxury OrientationPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chuck Norris audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.83×
IndulgenceJOY0.90×
MindfulnessBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chuck Norris have in United States?

Chuck Norris has an estimated audience of 26,152,728 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Chuck Norris fans?

28.0% of Chuck Norris fans are female, 72.0% are male, with an average age of 42.7 years.

03

Which brands do Chuck Norris fans like most?

Chuck Norris fans show strongest brand affinity for Dolph Lundgren (56.7×), Bruce Willis (19.88×), and Jean-Claude Van Damme (48.81×) over the country average.

04

Where do Chuck Norris fans live in United States?

Chuck Norris fans in United States are most concentrated in Texas (reach ~2.5M), California (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Chuck Norris fans also like?

Beyond Chuck Norris itself, the audience over-indexes on Bruce Willis (19.88×), Jean-Claude Van Damme (48.81×), Rajadamnern Stadium (312.36×), and Brie Larson (21.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Chuck Norris audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chuck Norris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →