Chuck Norris Audience in United States

Chuck Norris logo

Chuck Norris has an estimated audience of 25,290,102 people in United States. 28.0% are female, 72.0% are male, average age 42.7. Top regions: Texas, California, Florida. Top brand affinities: Dolph Lundgren, Bruce Willis, Jean-Claude Van Damme, Rajadamnern Stadium, Surf lifesaving.

The average Chuck Norris fan in United States is 42.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Dolph Lundgren, Bruce Willis, Jean-Claude Van Damme, with strongest over-indexing on Dolph Lundgren (56.7× the country average). Demographically, the Chuck Norris audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Chuck Norris fans

Demographic split for Chuck Norris audience in United States
MetricValue
Female28.0%
Male72.0%
Average age42.7
Estimated audience size25,290,102

Audience persona

The typical Chuck Norris fan in United States is more male, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Dolph Lundgren.

Top regions in United States

Top regions ranked by reach for Chuck Norris in United States
RegionReachAffinity
Texas2,496,7631.15×
California2,124,6290.76×
Florida1,632,3610.95×
New York1,032,9380.73×
Ohio839,7191.08×
Georgia814,5321.05×
North Carolina801,6271.05×
Pennsylvania785,0440.92×
Illinois736,3240.87×
Michigan683,6001.03×
Tennessee641,3441.26×
Virginia564,5140.92×
Indiana547,0281.18×
Missouri516,8571.27×
Arizona509,3560.99×
Alabama486,6661.38×
New Jersey450,2350.7×
Washington449,2550.89×
Oklahoma447,1591.59×
South Carolina436,6161.15×
Kentucky409,0091.29×
Louisiana388,2281.19×
Wisconsin365,6260.96×
Massachusetts348,2870.7×
Maryland334,9380.77×
Minnesota331,7170.92×
Colorado324,4560.81×
Mississippi302,7561.45×
Arkansas294,0671.41×
Oregon273,7360.94×
Iowa240,5951.15×
Kansas221,1121.11×
Nevada215,5110.88×
Utah195,7910.86×
Connecticut191,5100.75×
West Virginia166,6261.41×
Idaho137,4581.08×
Nebraska132,1991.04×
New Mexico126,1600.99×
New Hampshire90,6140.91×
Maine83,4710.92×
Hawaii75,8460.7×
Montana71,0271.01×
South Dakota60,9491.04×
Rhode Island54,3550.68×
North Dakota54,0511.04×
Alaska51,5470.95×
Delaware49,1510.7×
Wyoming41,5601.11×
Washington, District of Columbia37,0320.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chuck Norris audience
BrandAffinityCategory
Dolph Lundgren56.7×Movies & TV
Bruce Willis19.88×Movies & TV
Jean-Claude Van Damme48.81×Movies & TV
Rajadamnern Stadium312.36×
Surf lifesaving79.42×Travel & Leisure
Brie Larson21.25×Movies & TV
Fox News Channel3.27×Movies & TV
Zac Efron10.63×Movies & TV
Nolan Ryan32.4×Sports
Jason Statham10.51×Movies & TV
Arnold Schwarzenegger9.26×Movies & TV
Sylvester Stallone10.51×Movies & TV
Donnie Wahlberg14.97×Movies & TV
New York Post5.32×News
Steven Seagal12.06×Movies & TV
Cognition3.57×Health
Audience3.21×Business & Career
Total Recall (1990 film)20.39×Movies & TV
Bayside (band)19.51×Music & Radio
Rambo (film series)14.81×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chuck Norris audience
TraitClusterScore
PatriotismCONSERVATISM4.02
SpiritualityBALANCE1.27
TraditionCONSERVATISM1.25
Need for SecurityCONSERVATISM1.25
Risk AppetiteTHRILL1.23
IndividualismJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Chuck Norris
CountryShare
United States46.0%
Germany6.3%
France6.2%

See Chuck Norris audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Chuck Norris have in United States?

Chuck Norris has an estimated audience of 25,290,102 people in United States, concentrated in Texas and California.

What is the gender split and age of Chuck Norris fans?

28.0% of Chuck Norris fans are female, 72.0% are male, with an average age of 42.7 years.

Which brands do Chuck Norris fans like most?

Chuck Norris fans show strongest brand affinity for Dolph Lundgren (56.7×), Bruce Willis (19.88×), and Jean-Claude Van Damme (48.81×) over the country average.

Where do Chuck Norris fans live in United States?

Chuck Norris fans in United States are most concentrated in Texas (reach 2,496,763), California (reach 2,124,629), and Florida (reach 1,632,361). These three regions account for the largest share of the active audience.

What other brands do Chuck Norris fans also like?

Beyond Chuck Norris itself, the audience over-indexes on Bruce Willis (19.88×), Jean-Claude Van Damme (48.81×), Rajadamnern Stadium (312.36×), and Surf lifesaving (79.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chuck Norris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.