Nolan Ryan Audience in United States

Nolan Ryan has an estimated audience of 1,076,166 people in United States. 39.5% are female, 60.5% are male, average age 36.2. Top regions: Texas, California, New York. Top brand affinities: Larry Bird, Yakult, Aaron Judge, FC Bayern Munich, Kia Sportage.

The average Nolan Ryan fan in United States is 36.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Larry Bird, Yakult, Aaron Judge, with strongest over-indexing on Larry Bird (26.49× the country average). Demographically, the Nolan Ryan audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Baseball

Demographics of Nolan Ryan fans

Demographic split for Nolan Ryan audience in United States
MetricValue
Female39.5%
Male60.5%
Average age36.2
Estimated audience size1,076,166

Audience persona

The typical Nolan Ryan fan in United States is more male, around 36.2 years old, with strong Patriotism tendencies and a notable affinity for Larry Bird.

Top regions in United States

Top regions ranked by reach for Nolan Ryan in United States
RegionReachAffinity
Texas193,4822.09×
California107,2490.91×
New York65,7841.09×
Florida60,4830.83×
Pennsylvania47,8281.32×
Ohio37,8081.14×
Illinois37,5481.05×
New Jersey32,9281.2×
North Carolina28,5990.88×
Georgia27,8620.84×
Michigan27,2440.97×
Tennessee23,0821.07×
Missouri22,5791.3×
Virginia22,2700.85×
Arizona21,7480.99×
Massachusetts20,2360.95×
Indiana20,1401.02×
Washington19,6670.91×
Louisiana17,0591.23×
Oklahoma16,9811.42×
Wisconsin16,6011.03×
Maryland16,1270.87×
Alabama15,4641.03×
Kentucky15,0431.11×
Minnesota14,5630.94×
South Carolina14,4470.89×
Colorado14,2210.84×
Arkansas11,0781.25×
Connecticut10,8611.01×
Oregon10,7980.88×
Kansas10,7671.27×
Iowa9,8791.11×
Mississippi9,4421.06×
Nevada8,8810.85×
Utah6,8270.71×
West Virginia5,6981.14×
Nebraska5,3811×
Idaho4,6390.86×
New Mexico4,3930.81×
New Hampshire3,8850.92×
Maine3,8250.99×
Hawaii3,0830.67×
Rhode Island3,0540.89×
Delaware2,8020.94×
Montana2,7720.93×
Washington, District of Columbia2,5540.79×
South Dakota2,2070.89×
North Dakota1,9310.87×
Vermont1,7710.94×
Alaska1,6430.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nolan Ryan audience
BrandAffinityCategory
Larry Bird26.49×Sports
Yakult47.83×Food & Beverages
Aaron Judge9.56×Sports
FC Bayern Munich6.24×Sports
Kia Sportage17.92×Cars & Mobility
Houston Astros6.88×Sports
World Series8.62×Sports
Chuck Norris4.65×Movies & TV
Babe Ruth11.36×Sports
Electronic drum20.78×Music & Radio
Derek Jeter13.62×Sports
Dave Grohl15.02×Music & Radio
World Baseball Classic13.78×Sports
MLB2.31×Sports
Dennis Quaid8.09×Movies & TV
Minor League Baseball5.34×Sports
Karl Malone15.02×Sports
Manny Machado13.81×Sports
Dallas Mavericks4.12×Sports
Zach LaVine15.02×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nolan Ryan audience
TraitClusterScore
PatriotismCONSERVATISM1.93
Risk AppetiteTHRILL1.3
IndulgenceJOY1.25
ExtroversionTHRILL1.22
Need for SecurityCONSERVATISM1.2
TraditionCONSERVATISM1.18

Worldwide distribution

Worldwide audience distribution share by country for Nolan Ryan
CountryShare
United States87.3%
Canada5.5%
Mexico1.1%

See Nolan Ryan audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Nolan Ryan have in United States?

Nolan Ryan has an estimated audience of 1,076,166 people in United States, concentrated in Texas and California.

What is the gender split and age of Nolan Ryan fans?

39.5% of Nolan Ryan fans are female, 60.5% are male, with an average age of 36.2 years.

Which brands do Nolan Ryan fans like most?

Nolan Ryan fans show strongest brand affinity for Larry Bird (26.49×), Yakult (47.83×), and Aaron Judge (9.56×) over the country average.

Where do Nolan Ryan fans live in United States?

Nolan Ryan fans in United States are most concentrated in Texas (reach 193,482), California (reach 107,249), and New York (reach 65,784). These three regions account for the largest share of the active audience.

What other brands do Nolan Ryan fans also like?

Beyond Nolan Ryan itself, the audience over-indexes on Yakult (47.83×), Aaron Judge (9.56×), FC Bayern Munich (6.24×), and Kia Sportage (17.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nolan Ryan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.