Larry Bird Audience in United States

Larry Bird logo

Larry Bird has an estimated audience of 4,089,644 people in United States. 12.9% are female, 87.1% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Bill Russell, Wilt Chamberlain, Hakeem Olajuwon, Magic Johnson, Karl Malone.

The average Larry Bird fan in United States is 42.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bill Russell, Wilt Chamberlain, Hakeem Olajuwon, with strongest over-indexing on Bill Russell (374.14× the country average). Demographically, the Larry Bird audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Larry Bird fans

Demographic split for Larry Bird audience in United States
MetricValue
Female12.9%
Male87.1%
Average age42.2
Estimated audience size4,089,644

Audience persona

The typical Larry Bird fan in United States is more male, around 42.2 years old, with strong Risk Appetite tendencies and a notable affinity for Bill Russell.

Top regions in United States

Top regions ranked by reach for Larry Bird in United States
RegionReachAffinity
California344,0570.77×
Texas302,7270.86×
Florida245,0600.89×
New York198,0670.87×
Massachusetts165,9362.06×
Illinois140,5561.03×
Ohio139,8601.11×
Indiana134,1531.8×
Pennsylvania132,7830.96×
North Carolina129,5371.05×
Georgia126,3721×
Michigan102,4260.96×
Virginia92,1880.93×
Tennessee90,8951.11×
New Jersey90,0630.87×
Arizona79,1660.95×
Alabama72,9571.28×
Washington66,4760.81×
Kentucky64,8081.26×
South Carolina63,5181.03×
Missouri62,6490.95×
Maryland62,5760.89×
Wisconsin55,3490.9×
Louisiana54,9981.04×
Minnesota53,8330.92×
Colorado50,3590.78×
Connecticut45,9131.12×
Oklahoma44,1670.97×
Oregon38,9170.83×
Mississippi36,7301.09×
Iowa34,7461.03×
Arkansas34,6321.03×
Nevada29,0550.73×
Kansas28,9620.9×
Utah28,3500.77×
New Hampshire26,8011.66×
Maine22,5211.54×
West Virginia21,5421.13×
Nebraska18,4930.9×
Rhode Island17,8851.37×
New Mexico14,8680.72×
Idaho14,6240.71×
Hawaii11,8300.67×
Washington, District of Columbia9,5230.77×
Montana9,5020.84×
Delaware8,7990.78×
North Dakota8,0780.96×
South Dakota7,9350.84×
Alaska7,5920.87×
Vermont6,8000.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Larry Bird audience
BrandAffinityCategory
Bill Russell374.14×Sports
Wilt Chamberlain163.07×Sports
Hakeem Olajuwon181.21×Sports
Magic Johnson110.66×Sports
Karl Malone177.35×Sports
John Stockton249.59×Sports
Kareem Abdul-Jabbar129.76×Sports
Chris Bosh177.17×Sports
Giannis Antetokounmpo51.77×Sports
Charles Barkley73.49×Sports
Dirk Nowitzki92.58×Sports
Joel Embiid55.15×Sports
Stripes (film)27.02×Movies & TV
Tim Duncan69.81×Sports
Milwaukee Bucks16.68×Sports
Ben Simmons47.63×Sports
Houston Rockets15.74×Sports
Ray Allen83.23×Sports
Oklahoma City Thunder11.68×Sports
Miami Heat11.73×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Larry Bird audience
TraitClusterScore
Risk AppetiteTHRILL2.15
Luxury OrientationPREMIUM1.98
Social Media UsageJOY1.31
Early Adopter MentalityPOWER1.22
Convenience OrientationPREMIUM1.22
IndividualismJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for Larry Bird
CountryShare
United States64.5%
Canada3.4%
United Kingdom2.4%

See Larry Bird audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Larry Bird have in United States?

Larry Bird has an estimated audience of 4,089,644 people in United States, concentrated in California and Texas.

What is the gender split and age of Larry Bird fans?

12.9% of Larry Bird fans are female, 87.1% are male, with an average age of 42.2 years.

Which brands do Larry Bird fans like most?

Larry Bird fans show strongest brand affinity for Bill Russell (374.14×), Wilt Chamberlain (163.07×), and Hakeem Olajuwon (181.21×) over the country average.

Where do Larry Bird fans live in United States?

Larry Bird fans in United States are most concentrated in California (reach 344,057), Texas (reach 302,727), and Florida (reach 245,060). These three regions account for the largest share of the active audience.

What other brands do Larry Bird fans also like?

Beyond Larry Bird itself, the audience over-indexes on Wilt Chamberlain (163.07×), Hakeem Olajuwon (181.21×), Magic Johnson (110.66×), and Karl Malone (177.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Larry Bird. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.