Rascasse Audience Intelligence

Larry Bird Audience in United States

A data profile of the people who buy, follow and care about Larry Bird in United States — modelled from more than twelve digital signal sources. Larry Bird has an estimated audience of 4,134,477 people in United States.

#85among Basketball in United States#969among Person in United States#685in Sports

The average Larry Bird fan in United States is 42.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bill Russell, Wilt Chamberlain, Giannis Antetokounmpo, with strongest over-indexing on Bill Russell (374.14× the country average).

Demographically, the Larry Bird audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Larry Bird fan in United States is more male, around 42.2 years old, with strong Social Media Usage tendencies and a notable affinity for Bill Russell.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Larry Bird profile in United States.

Audience size
4.1M
in United States
Gender
12.9%♀
87.1% male
Age
42.2
average years
Country rank
#7841
Person in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Larry Bird fans

12.9% are female, 87.1% are male, average age 42.2.

Fig. 02

Gender split

12.9%
Female
87.1%
Male
Demographic split for Larry Bird audience in United States
MetricValue
Female12.9%
Male87.1%
Average age42.2
Estimated audience size4,134,477
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Larry Bird audience in United States
Age bracketShare%
16-1921%
20-2912%
30-3914%
40-4921%
50+32%
Fig. 04

Worldwide distribution

64.1%

of the worldwide Larry Bird audience comes from United States.

Worldwide audience distribution share by country for Larry Bird
CountryShare
United States64.1%
Canada3.4%
Brazil2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Larry Bird audience in United States is strongest.

Fig. 05

Top regions by affinity

Larry Bird fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~200K1.87×
02Indiana~100K1.74×
03New Hampshire~30K1.64×
04Maine~20K1.58×
05Rhode Island~20K1.36×
06Kentucky~70K1.30×
07Alabama~70K1.24×
08West Virginia~20K1.19×
09Mississippi~40K1.14×
10Arkansas~40K1.12×
11Tennessee~90K1.10×
12Ohio~100K1.09×
13Connecticut~40K1.09×
14Louisiana~60K1.08×
15Oklahoma~50K1.06×
16North Carolina~100K1.04×
17South Carolina~60K1.04×
18North Dakota~9K1.04×
19Iowa~30K1.03×
20Vermont~7K1.01×
21Missouri~70K1.00×
22Georgia~100K0.99×
23Illinois~100K0.98×
24Michigan~100K0.96×
25Pennsylvania~100K0.95×
26Nebraska~20K0.95×
27Montana~10K0.94×
28Virginia~90K0.93×
29Kansas~30K0.93×
30South Dakota~9K0.93×
31Alaska~8K0.93×
32Minnesota~50K0.90×
33Arizona~70K0.89×
34Wisconsin~50K0.89×
35Maryland~60K0.87×
36Texas~300K0.86×
37Florida~200K0.85×
38New Jersey~90K0.85×
39New York~200K0.84×
40Delaware~9K0.84×
41Oregon~40K0.83×
42Washington~60K0.79×
43Utah~30K0.78×
44Colorado~50K0.77×
45New Mexico~20K0.77×
46Idaho~20K0.77×
47Washington, District of Columbia~9K0.77×
48California~300K0.73×
49Nevada~30K0.73×
50Hawaii~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Larry Bird, United States
0.71×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Larry Bird audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Larry Bird audience
#·InterestCategoryAffinity×
01Bill RussellSports374.14×
02John StocktonSports249.59×
03Hakeem OlajuwonSports181.21×
04Karl MaloneSports177.35×
05Chris BoshSports177.17×
06Wilt ChamberlainSports163.07×
07Kareem Abdul-JabbarSports129.76×
08Magic JohnsonSports110.66×
09Dirk NowitzkiSports92.58×
10Ray AllenSports83.23×
11Charles BarkleySports73.49×
12Tim DuncanSports69.81×
13Joel EmbiidSports55.15×
14Giannis AntetokounmpoSports51.77×
15Ben SimmonsSports47.63×
16Stripes (film)Movies & TV27.02×
17Milwaukee BucksSports16.68×
18Houston RocketsSports15.74×
19Miami HeatSports11.73×
20Oklahoma City ThunderSports11.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Larry Bird audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Larry Bird audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.18×
Early Adopter MentalityPOWER1.18×
SpiritualityBALANCE1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Larry Bird audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.70×
MindfulnessBALANCE0.71×
CreativityOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Larry Bird have in United States?

Larry Bird has an estimated audience of 4,134,477 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Larry Bird fans?

12.9% of Larry Bird fans are female, 87.1% are male, with an average age of 42.2 years.

03

Which brands do Larry Bird fans like most?

Larry Bird fans show strongest brand affinity for Bill Russell (374.14×), Wilt Chamberlain (163.07×), and Giannis Antetokounmpo (51.77×) over the country average.

04

Where do Larry Bird fans live in United States?

Larry Bird fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Larry Bird fans also like?

Beyond Larry Bird itself, the audience over-indexes on Wilt Chamberlain (163.07×), Giannis Antetokounmpo (51.77×), Karl Malone (177.35×), and Magic Johnson (110.66×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Larry Bird. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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