Dirk Nowitzki Audience in United States
Dirk Nowitzki has an estimated audience of 1,439,981 people in United States. 46.8% are female, 53.2% are male, average age 38.5. Top regions: Texas, California, New York. Top brand affinities: Al Horford, Lauren Graham, Chauncey Billups, Andre Drummond, Jonas Valančiūnas.
The average Dirk Nowitzki fan in United States is 38.5 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Al Horford, Lauren Graham, Chauncey Billups, with strongest over-indexing on Al Horford (116.86× the country average). Demographically, the Dirk Nowitzki audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Basketball
Demographics of Dirk Nowitzki fans
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 38.5 |
| Estimated audience size | 1,439,981 |
Audience persona
The typical Dirk Nowitzki fan in United States is balanced, around 38.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Al Horford.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 297,005 | 2.4× |
| California | 182,304 | 1.15× |
| New York | 95,627 | 1.19× |
| Florida | 92,091 | 0.94× |
| Illinois | 58,882 | 1.23× |
| Georgia | 53,669 | 1.21× |
| North Carolina | 48,523 | 1.12× |
| Ohio | 46,719 | 1.05× |
| Pennsylvania | 46,232 | 0.95× |
| New Jersey | 40,822 | 1.11× |
| Michigan | 37,158 | 0.99× |
| Virginia | 36,395 | 1.04× |
| Massachusetts | 36,363 | 1.28× |
| Tennessee | 29,083 | 1.01× |
| Maryland | 28,700 | 1.16× |
| Indiana | 28,534 | 1.08× |
| Arizona | 25,198 | 0.86× |
| Minnesota | 24,231 | 1.17× |
| Washington | 24,171 | 0.84× |
| Louisiana | 23,461 | 1.26× |
| Colorado | 22,471 | 0.99× |
| Missouri | 21,857 | 0.94× |
| South Carolina | 21,588 | 1× |
| Wisconsin | 20,866 | 0.96× |
| Oklahoma | 20,386 | 1.27× |
| Alabama | 19,898 | 0.99× |
| Kentucky | 18,732 | 1.04× |
| Connecticut | 14,919 | 1.03× |
| Oregon | 14,763 | 0.89× |
| Mississippi | 14,243 | 1.2× |
| Arkansas | 14,115 | 1.19× |
| Nevada | 13,360 | 0.96× |
| Iowa | 10,513 | 0.89× |
| Kansas | 10,260 | 0.9× |
| Utah | 9,708 | 0.75× |
| Nebraska | 6,329 | 0.88× |
| West Virginia | 5,619 | 0.84× |
| Washington, District of Columbia | 5,462 | 1.26× |
| Hawaii | 5,454 | 0.88× |
| New Mexico | 4,985 | 0.69× |
| New Hampshire | 4,809 | 0.85× |
| Idaho | 4,709 | 0.65× |
| Rhode Island | 4,379 | 0.96× |
| Maine | 3,928 | 0.76× |
| Delaware | 3,726 | 0.94× |
| Montana | 2,840 | 0.71× |
| North Dakota | 2,705 | 0.91× |
| South Dakota | 2,704 | 0.81× |
| Alaska | 1,989 | 0.65× |
| Vermont | 1,470 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Al Horford | 116.86× | Sports |
| Lauren Graham | 93.02× | Movies & TV |
| Chauncey Billups | 107.43× | Sports |
| Andre Drummond | 176.35× | Sports |
| Jonas Valančiūnas | 176.58× | Sports |
| Ben McLemore | 183.94× | Sports |
| Gregg Popovich | 117.11× | Sports |
| Julie Andrews | 60.76× | Movies & TV |
| Chris Bosh | 119.99× | Sports |
| Harrison Barnes | 142.33× | Sports |
| Joan Collins | 113.19× | Fashion & Accessoires |
| Hugh Grant | 68.37× | Movies & TV |
| Ralph Fiennes | 49.37× | Movies & TV |
| Bill Russell | 91.62× | Sports |
| Tobias Harris | 106.36× | Sports |
| Glen Davis (basketball) | 162.6× | Sports |
| Greg Oden | 143.58× | Sports |
| Dragon (2011 film) | 46.52× | Movies & TV |
| Reggie Jackson | 97.95× | Sports |
| Andrew Wiggins | 74.98× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.47 |
| Family Orientation | CONSERVATISM | 1.25 |
| Indulgence | JOY | 1.22 |
| Social Media Usage | JOY | 1.17 |
| Price Sensitivity | PREMIUM | 1.13 |
| Pet Ownership | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.8% |
| Germany | 17.8% |
| Philippines | 2.8% |
See Dirk Nowitzki audiences in other countries
More Basketball audiences in United States
- NBA (91,514,318)
- NBA Finals (38,840,029)
- Golden State Warriors (37,009,341)
- Los Angeles Lakers (36,163,891)
- NBA playoffs (34,904,470)
Frequently asked questions
How many fans does Dirk Nowitzki have in United States?
Dirk Nowitzki has an estimated audience of 1,439,981 people in United States, concentrated in Texas and California.
What is the gender split and age of Dirk Nowitzki fans?
46.8% of Dirk Nowitzki fans are female, 53.2% are male, with an average age of 38.5 years.
Which brands do Dirk Nowitzki fans like most?
Dirk Nowitzki fans show strongest brand affinity for Al Horford (116.86×), Lauren Graham (93.02×), and Chauncey Billups (107.43×) over the country average.
Where do Dirk Nowitzki fans live in United States?
Dirk Nowitzki fans in United States are most concentrated in Texas (reach 297,005), California (reach 182,304), and New York (reach 95,627). These three regions account for the largest share of the active audience.
What other brands do Dirk Nowitzki fans also like?
Beyond Dirk Nowitzki itself, the audience over-indexes on Lauren Graham (93.02×), Chauncey Billups (107.43×), Andre Drummond (176.35×), and Jonas Valančiūnas (176.58×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Dirk Nowitzki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.