Rascasse Audience Intelligence

Dirk Nowitzki Audience in United States

A data profile of the people who buy, follow and care about Dirk Nowitzki in United States — modelled from more than twelve digital signal sources. Dirk Nowitzki has an estimated audience of 1,544,838 people in United States.

#193among Basketball in United States#3457among Person in United States#1563in Sports

The average Dirk Nowitzki fan in United States is 38.5 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Andre Drummond, Al Horford, Chauncey Billups, with strongest over-indexing on Andre Drummond (176.35× the country average).

Demographically, the Dirk Nowitzki audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Spirituality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dirk Nowitzki fan in United States is balanced, around 38.5 years old, with strong Spirituality tendencies and a notable affinity for Andre Drummond.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dirk Nowitzki profile in United States.

Audience size
1.5M
in United States
Gender
46.8%♀
53.2% male
Age
38.5
average years
Country rank
#17348
Person in United States
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dirk Nowitzki fans

46.8% are female, 53.2% are male, average age 38.5.

Fig. 02

Gender split

46.8%
Female
53.2%
Male
Demographic split for Dirk Nowitzki audience in United States
MetricValue
Female46.8%
Male53.2%
Average age38.5
Estimated audience size1,544,838
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Dirk Nowitzki audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3918%
40-4920%
50+20%
Fig. 04

Worldwide distribution

52.2%

of the worldwide Dirk Nowitzki audience comes from United States.

Worldwide audience distribution share by country for Dirk Nowitzki
CountryShare
United States52.2%
Germany16.9%
Canada2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dirk Nowitzki audience in United States is strongest.

Fig. 05

Top regions by affinity

Dirk Nowitzki fans by region: top regions in United States
#RegionReachAffinity×
01Texas~300K2.28×
02Oklahoma~20K1.45×
03Louisiana~20K1.22×
04Arkansas~10K1.20×
05Mississippi~10K1.20×
06Washington, District of Columbia~5K1.18×
07Georgia~50K1.17×
08Illinois~60K1.16×
09Massachusetts~30K1.16×
10New York~90K1.15×
11Maryland~30K1.14×
12New Jersey~40K1.10×
13Minnesota~20K1.09×
14North Carolina~50K1.07×
15Indiana~30K1.07×
16California~200K1.05×
17Ohio~50K1.04×
18Michigan~40K1.04×
19Kentucky~20K1.04×
20Connecticut~10K1.03×
21Delaware~4K1.03×
22South Carolina~20K1.01×
23Alabama~20K1.01×
24Virginia~40K1.00×
25Pennsylvania~50K0.99×
26Tennessee~30K0.98×
27North Dakota~3K0.98×
28Rhode Island~4K0.95×
29Missouri~20K0.94×
30Colorado~20K0.94×
31Wisconsin~20K0.94×
32Nebraska~7K0.93×
33Nevada~10K0.92×
34Florida~90K0.91×
35Iowa~10K0.91×
36Maine~5K0.91×
37Kansas~10K0.90×
38Hawaii~6K0.90×
39South Dakota~3K0.90×
40Oregon~10K0.89×
41West Virginia~6K0.89×
42Arizona~30K0.87×
43Alaska~3K0.86×
44New Hampshire~5K0.85×
45Washington~20K0.82×
46Montana~3K0.78×
47Utah~10K0.76×
48Vermont~2K0.75×
49New Mexico~5K0.74×
50Idaho~5K0.71×
Fig. 06

Affinity by region

Affinity by region — Dirk Nowitzki, United States
0.71×1.00×2.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dirk Nowitzki audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dirk Nowitzki audience
#·InterestCategoryAffinity×
01Ben McLemoreSports183.94×
02Jonas ValančiūnasSports176.58×
03Andre DrummondSports176.35×
04Glen Davis (basketball)Sports162.60×
05Greg OdenSports143.58×
06Harrison BarnesSports142.33×
07Chris BoshSports119.99×
08Gregg PopovichSports117.11×
09Al HorfordSports116.86×
10Joan CollinsFashion & Accessoires113.19×
11Kelly OlynykSports111.31×
12Chauncey BillupsSports107.43×
13Tobias HarrisSports106.36×
14Reggie JacksonSports97.95×
15Lauren GrahamMovies & TV93.02×
16Bill RussellSports91.62×
17Hugh GrantMovies & TV68.37×
18Julie AndrewsMovies & TV60.76×
19Ralph FiennesMovies & TV49.37×
20Dragon (2011 film)Movies & TV46.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dirk Nowitzki audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dirk Nowitzki audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.82×
Career OrientationPOWER1.61×
Urban LifestyleOPEN1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dirk Nowitzki audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.66×
Price SensitivityPREMIUM0.77×
Risk AppetiteTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dirk Nowitzki have in United States?

Dirk Nowitzki has an estimated audience of 1,544,838 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Dirk Nowitzki fans?

46.8% of Dirk Nowitzki fans are female, 53.2% are male, with an average age of 38.5 years.

03

Which brands do Dirk Nowitzki fans like most?

Dirk Nowitzki fans show strongest brand affinity for Andre Drummond (176.35×), Al Horford (116.86×), and Chauncey Billups (107.43×) over the country average.

04

Where do Dirk Nowitzki fans live in United States?

Dirk Nowitzki fans in United States are most concentrated in Texas (reach ~300K), California (reach ~200K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Dirk Nowitzki fans also like?

Beyond Dirk Nowitzki itself, the audience over-indexes on Al Horford (116.86×), Chauncey Billups (107.43×), Lauren Graham (93.02×), and Harrison Barnes (142.33×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dirk Nowitzki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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