Dirk Nowitzki Audience in Germany
Dirk Nowitzki has an estimated audience of 503,606 people in Germany. 21.7% are female, 78.3% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jimmy Butler, Golden State Warriors, NBA playoffs, College basketball, NBA Finals.
The average Dirk Nowitzki fan in Germany is 35.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jimmy Butler, Golden State Warriors, NBA playoffs, with strongest over-indexing on Jimmy Butler (123.67× the country average). Demographically, the Dirk Nowitzki audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Basketball
Demographics of Dirk Nowitzki fans
| Metric | Value |
|---|---|
| Female | 21.7% |
| Male | 78.3% |
| Average age | 35.6 |
| Estimated audience size | 503,606 |
Audience persona
The typical Dirk Nowitzki fan in Germany is more male, around 35.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Jimmy Butler.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 121,765 | 1.11× |
| Bayern | 102,345 | 1.26× |
| Baden-Württemberg | 73,463 | 1.07× |
| Niedersachsen | 52,478 | 1.07× |
| Hessen | 40,207 | 1.05× |
| Berlin | 25,361 | 1.13× |
| Rheinland-Pfalz | 24,717 | 0.98× |
| Sachsen | 23,717 | 0.96× |
| Schleswig-Holstein | 17,447 | 0.96× |
| Brandenburg | 14,570 | 0.93× |
| Hamburg | 12,331 | 1.08× |
| Thüringen | 11,758 | 0.92× |
| Sachsen-Anhalt | 10,826 | 0.83× |
| Mecklenburg-Vorpommern | 9,261 | 0.96× |
| Saarland | 5,159 | 0.83× |
| Bremen | 3,663 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jimmy Butler | 123.67× | Sports |
| Golden State Warriors | 27.66× | Sports |
| NBA playoffs | 23.54× | Sports |
| College basketball | 25.47× | Sports |
| NBA Finals | 19.25× | Sports |
| Chicago Bulls | 25.95× | Sports |
| Los Angeles Lakers | 20.59× | Sports |
| FIBA EuroBasket | 33.91× | Sports |
| Milwaukee Bucks | 37.29× | Sports |
| WNBA | 56.81× | Sports |
| Paul George | 101.44× | Sports |
| SportScheck | 20× | Shopping |
| NBA | 10.55× | Sports |
| Cleveland Cavaliers | 30.6× | Sports |
| Boston Celtics | 25.11× | Sports |
| Caitlin Clark | 43.7× | Sports |
| Denver Nuggets | 15.8× | Sports |
| Alba Berlin | 25.18× | Sports |
| LeBron James | 17.85× | Sports |
| Kyrie Irving | 54.71× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.69 |
| Indulgence | JOY | 1.33 |
| Patriotism | CONSERVATISM | 1.33 |
| Sports Activity | POWER | 1.18 |
| Luxury Orientation | PREMIUM | 1.15 |
| Social Media Usage | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.8% |
| Germany | 17.8% |
| Philippines | 2.8% |
See Dirk Nowitzki audiences in other countries
More Basketball audiences in Germany
- NBA (5,399,543)
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA Finals (2,509,336)
Frequently asked questions
How many fans does Dirk Nowitzki have in Germany?
Dirk Nowitzki has an estimated audience of 503,606 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dirk Nowitzki fans?
21.7% of Dirk Nowitzki fans are female, 78.3% are male, with an average age of 35.6 years.
Which brands do Dirk Nowitzki fans like most?
Dirk Nowitzki fans show strongest brand affinity for Jimmy Butler (123.67×), Golden State Warriors (27.66×), and NBA playoffs (23.54×) over the country average.
Where do Dirk Nowitzki fans live in Germany?
Dirk Nowitzki fans in Germany are most concentrated in Nordrhein-Westfalen (reach 121,765), Bayern (reach 102,345), and Baden-Württemberg (reach 73,463). These three regions account for the largest share of the active audience.
What other brands do Dirk Nowitzki fans also like?
Beyond Dirk Nowitzki itself, the audience over-indexes on Golden State Warriors (27.66×), NBA playoffs (23.54×), College basketball (25.47×), and NBA Finals (19.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dirk Nowitzki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.