Rascasse Audience Intelligence

Dirk Nowitzki Audience in Germany

A data profile of the people who buy, follow and care about Dirk Nowitzki in Germany — modelled from more than twelve digital signal sources. Dirk Nowitzki has an estimated audience of 500,129 people in Germany.

#36among Basketball in Germany#2236among Person in Germany#918in Sports

The average Dirk Nowitzki fan in Germany is 35.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Jimmy Butler, Golden State Warriors, Boy George, with strongest over-indexing on Jimmy Butler (123.67× the country average).

Demographically, the Dirk Nowitzki audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dirk Nowitzki fan in Germany is more male, around 35.6 years old, with strong Risk Appetite tendencies and a notable affinity for Jimmy Butler.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dirk Nowitzki profile in Germany.

Audience size
500K
in Germany
Gender
21.7%♀
78.3% male
Age
35.6
average years
Country rank
#11745
Person in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dirk Nowitzki fans

21.7% are female, 78.3% are male, average age 35.6.

Fig. 02

Gender split

21.7%
Female
78.3%
Male
Demographic split for Dirk Nowitzki audience in Germany
MetricValue
Female21.7%
Male78.3%
Average age35.6
Estimated audience size500,129
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Dirk Nowitzki audience in Germany
Age bracketShare%
16-1927%
20-2922%
30-3923%
40-4915%
50+13%
Fig. 04

Worldwide distribution

16.9%

of the worldwide Dirk Nowitzki audience comes from Germany.

Worldwide audience distribution share by country for Dirk Nowitzki
CountryShare
United States52.2%
Germany16.9%
Canada2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dirk Nowitzki audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dirk Nowitzki fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.22×
02Berlin~20K1.08×
03Hamburg~10K1.08×
04Nordrhein-Westfalen~100K1.06×
05Baden-Württemberg~70K1.05×
06Niedersachsen~50K1.05×
07Hessen~40K1.03×
08Rheinland-Pfalz~20K0.98×
09Schleswig-Holstein~20K0.97×
10Brandenburg~20K0.97×
11Mecklenburg-Vorpommern~9K0.97×
12Sachsen~20K0.96×
13Thüringen~10K0.94×
14Bremen~4K0.90×
15Sachsen-Anhalt~10K0.89×
16Saarland~5K0.88×
Fig. 06

Affinity by region

Affinity by region — Dirk Nowitzki, Germany
0.88×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dirk Nowitzki audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dirk Nowitzki audience
#·InterestCategoryAffinity×
01Jimmy ButlerSports123.67×
02Paul GeorgeSports101.44×
03Sophie CunninghamSports56.81×
04WNBASports56.81×
05Boy GeorgeMusic & Radio51.28×
06Caitlin ClarkSports43.70×
07Milwaukee BucksSports37.29×
08FIBA EuroBasketSports33.91×
09Cleveland CavaliersSports30.60×
10Golden State WarriorsSports27.66×
11Chicago BullsSports25.95×
12College basketballSports25.47×
13Alba BerlinSports25.18×
14Boston CelticsSports25.11×
15NBA playoffsSports23.54×
16Los Angeles LakersSports20.59×
17NBA FinalsSports19.25×
18Dennis SchröderSports16.14×
19Denver NuggetsSports15.80×
20NBASports10.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dirk Nowitzki audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dirk Nowitzki audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.09×
Early Adopter MentalityPOWER1.06×
PatriotismCONSERVATISM1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dirk Nowitzki audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.73×
MindfulnessBALANCE0.75×
Community OrientationOPEN0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dirk Nowitzki have in Germany?

Dirk Nowitzki has an estimated audience of 500,129 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Dirk Nowitzki fans?

21.7% of Dirk Nowitzki fans are female, 78.3% are male, with an average age of 35.6 years.

03

Which brands do Dirk Nowitzki fans like most?

Dirk Nowitzki fans show strongest brand affinity for Jimmy Butler (123.67×), Golden State Warriors (27.66×), and Boy George (51.28×) over the country average.

04

Where do Dirk Nowitzki fans live in Germany?

Dirk Nowitzki fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Dirk Nowitzki fans also like?

Beyond Dirk Nowitzki itself, the audience over-indexes on Golden State Warriors (27.66×), Boy George (51.28×), NBA playoffs (23.54×), and Sophie Cunningham (56.81×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in Germany

See Dirk Nowitzki audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dirk Nowitzki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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