Alba Berlin Audience in Germany
Alba Berlin has an estimated audience of 624,793 people in Germany. 27.8% are female, 72.2% are male, average age 39.9. Top regions: Berlin, Brandenburg, Bayern. Top brand affinities: EWE Baskets Oldenburg, Fenerbahçe Men's Basketball, East Side Mall, Telekom Baskets Bonn, BG Göttingen.
The average Alba Berlin fan in Germany is 39.9 years old, more male, and lives primarily in Berlin. The audience is concentrated in Berlin, Brandenburg, Bayern. Top brand affinities include EWE Baskets Oldenburg, Fenerbahçe Men's Basketball, East Side Mall, with strongest over-indexing on EWE Baskets Oldenburg (41.21× the country average). Demographically, the Alba Berlin audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Basketball
Demographics of Alba Berlin fans
| Metric | Value |
|---|---|
| Female | 27.8% |
| Male | 72.2% |
| Average age | 39.9 |
| Estimated audience size | 624,793 |
Audience persona
The typical Alba Berlin fan in Germany is more male, around 39.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for EWE Baskets Oldenburg.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 190,889 | 6.83× |
| Brandenburg | 70,615 | 3.64× |
| Bayern | 37,718 | 0.38× |
| Nordrhein-Westfalen | 36,887 | 0.27× |
| Sachsen | 26,530 | 0.87× |
| Baden-Württemberg | 23,290 | 0.27× |
| Niedersachsen | 22,857 | 0.38× |
| Hessen | 15,409 | 0.32× |
| Sachsen-Anhalt | 9,717 | 0.6× |
| Mecklenburg-Vorpommern | 9,111 | 0.76× |
| Schleswig-Holstein | 7,462 | 0.33× |
| Thüringen | 5,970 | 0.37× |
| Hamburg | 5,797 | 0.41× |
| Rheinland-Pfalz | 5,555 | 0.18× |
| Saarland | 1,369 | 0.18× |
| Bremen | 1,072 | 0.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| EWE Baskets Oldenburg | 41.21× | Sports |
| Fenerbahçe Men's Basketball | 8.53× | Sports |
| East Side Mall | 16.16× | Shopping |
| Telekom Baskets Bonn | 35× | Sports |
| BG Göttingen | 42× | Sports |
| Ratiopharm Ulm | 21.55× | Sports |
| Borussia Dortmund | 1.95× | Sports |
| Anthony Davis (basketball) | 31.45× | Sports |
| Stephen Curry | 18.13× | Sports |
| SV Werder Bremen | 2.8× | Sports |
| Transfermarkt | 3.13× | Sports |
| Würzburg Baskets | 20.69× | Sports |
| Tipico | 3.49× | Games |
| Sportschau | 2.82× | Sports |
| Dirk Nowitzki | 13.35× | Sports |
| Business and industry | 1.51× | Business & Career |
| UEFA Champions League | 2.16× | Sports |
| Luka Dončić | 15.73× | Sports |
| Eisbären Berlin | 9.11× | Sports |
| Basketball Bundesliga | 14.85× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.49 |
| Patriotism | CONSERVATISM | 1.39 |
| Sports Activity | POWER | 1.19 |
| Need for Security | CONSERVATISM | 1.18 |
| Pet Ownership | JOY | 1.12 |
| Urban Lifestyle | OPEN | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 69.1% |
| United States | 4.0% |
| Spain | 3.5% |
See Alba Berlin audiences in other countries
More Basketball audiences in Germany
- NBA (5,399,543)
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA Finals (2,509,336)
Frequently asked questions
How many fans does Alba Berlin have in Germany?
Alba Berlin has an estimated audience of 624,793 people in Germany, concentrated in Berlin and Brandenburg.
What is the gender split and age of Alba Berlin fans?
27.8% of Alba Berlin fans are female, 72.2% are male, with an average age of 39.9 years.
Which brands do Alba Berlin fans like most?
Alba Berlin fans show strongest brand affinity for EWE Baskets Oldenburg (41.21×), Fenerbahçe Men's Basketball (8.53×), and East Side Mall (16.16×) over the country average.
Where do Alba Berlin fans live in Germany?
Alba Berlin fans in Germany are most concentrated in Berlin (reach 190,889), Brandenburg (reach 70,615), and Bayern (reach 37,718). These three regions account for the largest share of the active audience.
What other brands do Alba Berlin fans also like?
Beyond Alba Berlin itself, the audience over-indexes on Fenerbahçe Men's Basketball (8.53×), East Side Mall (16.16×), Telekom Baskets Bonn (35×), and BG Göttingen (42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Alba Berlin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.