Rascasse Audience Intelligence

Alba Berlin Audience in Germany

A data profile of the people who buy, follow and care about Alba Berlin in Germany — modelled from more than twelve digital signal sources. Alba Berlin has an estimated audience of 702,846 people in Germany.

#21among Basketball in Germany#116among Team in Germany#687in Sports

The average Alba Berlin fan in Germany is 39.9 years old, more male, and lives primarily in Berlin.

The audience is concentrated in Berlin, Brandenburg, Bayern.

Top brand affinities include EWE Baskets Oldenburg, East Side Mall, Telekom Baskets Bonn, with strongest over-indexing on EWE Baskets Oldenburg (41.21× the country average).

Demographically, the Alba Berlin audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Alba Berlin fan in Germany is more male, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for EWE Baskets Oldenburg.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alba Berlin profile in Germany.

Audience size
703K
in Germany
Gender
27.8%♀
72.2% male
Age
39.9
average years
Country rank
#8830
Team in Germany
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alba Berlin fans

27.8% are female, 72.2% are male, average age 39.9.

Fig. 02

Gender split

27.8%
Female
72.2%
Male
Demographic split for Alba Berlin audience in Germany
MetricValue
Female27.8%
Male72.2%
Average age39.9
Estimated audience size702,846
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Alba Berlin audience in Germany
Age bracketShare%
16-1913%
20-2919%
30-3929%
40-4924%
50+15%
Fig. 04

Worldwide distribution

68.6%

of the worldwide Alba Berlin audience comes from Germany.

Worldwide audience distribution share by country for Alba Berlin
CountryShare
Germany68.6%
United States4.0%
Spain3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alba Berlin audience in Germany is strongest.

Fig. 05

Top regions by affinity

Alba Berlin fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K6.66×
02Brandenburg~70K3.75×
03Sachsen~20K0.80×
04Mecklenburg-Vorpommern~9K0.79×
05Sachsen-Anhalt~10K0.65×
06Thüringen~7K0.43×
07Hamburg~6K0.43×
08Niedersachsen~20K0.39×
09Bayern~40K0.38×
10Schleswig-Holstein~8K0.36×
11Bremen~2K0.34×
12Hessen~20K0.32×
13Saarland~2K0.30×
14Baden-Württemberg~20K0.28×
15Nordrhein-Westfalen~40K0.27×
16Rheinland-Pfalz~8K0.24×
Fig. 06

Affinity by region

Affinity by region — Alba Berlin, Germany
0.24×1.00×6.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alba Berlin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alba Berlin audience
#·InterestCategoryAffinity×
01BG GöttingenSports42.00×
02EWE Baskets OldenburgSports41.21×
03Telekom Baskets BonnSports35.00×
04Anthony Davis (basketball)Sports31.45×
05Ratiopharm UlmSports21.55×
06Würzburg BasketsSports20.69×
07Stephen CurrySports18.13×
08East Side MallShopping16.16×
09FC Bayern München (Frauen)Sports13.18×
10Bravo (U.S. TV channel)Movies & TV10.98×
11Eisbären BerlinSports9.11×
12Fenerbahçe Men's BasketballSports8.53×
13Dennis SchröderSports6.81×
14TipicoGames3.49×
15TransfermarktSports3.13×
16SportschauSports2.82×
17SV Werder BremenSports2.80×
18FIFA World CupSports2.03×
19Borussia DortmundSports1.95×
20FC Bayern MunichSports1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alba Berlin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alba Berlin audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.60×
SpiritualityBALANCE1.35×
Need for SecurityCONSERVATISM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alba Berlin audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.77×
Design AffinityPREMIUM0.77×
ExtroversionTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Alba Berlin have in Germany?

Alba Berlin has an estimated audience of 702,846 people in Germany, concentrated in Berlin and Brandenburg.

02

What is the gender split and age of Alba Berlin fans?

27.8% of Alba Berlin fans are female, 72.2% are male, with an average age of 39.9 years.

03

Which brands do Alba Berlin fans like most?

Alba Berlin fans show strongest brand affinity for EWE Baskets Oldenburg (41.21×), East Side Mall (16.16×), and Telekom Baskets Bonn (35×) over the country average.

04

Where do Alba Berlin fans live in Germany?

Alba Berlin fans in Germany are most concentrated in Berlin (reach ~200K), Brandenburg (reach ~70K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Alba Berlin fans also like?

Beyond Alba Berlin itself, the audience over-indexes on East Side Mall (16.16×), Telekom Baskets Bonn (35×), Fenerbahçe Men's Basketball (8.53×), and BG Göttingen (42×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Alba Berlin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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