Rascasse Audience Intelligence

East Side Mall Audience in Germany

A data profile of the people who buy, follow and care about East Side Mall in Germany — modelled from more than twelve digital signal sources. East Side Mall has an estimated audience of 1,303,049 people in Germany.

#15among Shopping mall in Germany#367among POI in Germany#180in Shopping

The average East Side Mall fan in Germany is 39.8 years old, balanced, and lives primarily in Berlin.

The audience is concentrated in Berlin, Brandenburg, Nordrhein-Westfalen.

Top brand affinities include Eisbären Berlin, Alba Berlin, FC Bayern München (Frauen), with strongest over-indexing on Eisbären Berlin (39.98× the country average).

Demographically, the East Side Mall audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical East Side Mall fan in Germany is balanced, around 39.8 years old, with strong Indulgence tendencies and a notable affinity for Eisbären Berlin.

Category: Shopping · Type: POI · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the East Side Mall profile in Germany.

Audience size
1.3M
in Germany
Gender
47.6%♀
52.4% male
Age
39.8
average years
Country rank
#5094
POI in Germany
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of East Side Mall fans

47.6% are female, 52.4% are male, average age 39.8.

Fig. 02

Gender split

47.6%
Female
52.4%
Male
Demographic split for East Side Mall audience in Germany
MetricValue
Female47.6%
Male52.4%
Average age39.8
Estimated audience size1,303,049
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the East Side Mall audience in Germany
Age bracketShare%
16-1916%
20-2919%
30-3924%
40-4925%
50+17%
Fig. 04

Worldwide distribution

96.8%

of the worldwide East Side Mall audience comes from Germany.

Worldwide audience distribution share by country for East Side Mall
CountryShare
Germany96.8%
United States0.4%
China0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the East Side Mall audience in Germany is strongest.

Fig. 05

Top regions by affinity

East Side Mall fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~600K11.97×
02Brandenburg~100K2.76×
03Saarland~10K0.70×
04Bremen~6K0.60×
05Mecklenburg-Vorpommern~7K0.33×
06Rheinland-Pfalz~20K0.31×
07Thüringen~9K0.31×
08Sachsen-Anhalt~9K0.30×
09Schleswig-Holstein~10K0.26×
10Hamburg~7K0.26×
11Sachsen~10K0.23×
12Hessen~20K0.18×
13Niedersachsen~20K0.16×
14Baden-Württemberg~20K0.15×
15Bayern~20K0.13×
16Nordrhein-Westfalen~30K0.12×
Fig. 06

Affinity by region

Affinity by region — East Side Mall, Germany
0.12×1.00×11.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the East Side Mall audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for East Side Mall audience
#·InterestCategoryAffinity×
01Eisbären BerlinSports39.98×
02StreetballSports23.30×
03FC Bayern BasketballSports17.78×
04Alba BerlinSports16.16×
05Arjen RobbenSports12.93×
06FC Bayern München (Frauen)Sports11.22×
07Dirk NowitzkiSports8.99×
08Adler MannheimSports8.28×
09Kölner HaieSports7.20×
10Robin WilliamsMovies & TV4.75×
11Bedroom furnitureHome & Garden4.47×
121. FC Union BerlinSports4.45×
13Frauen-BundesligaSports4.31×
14F.C. Hansa RostockSports3.02×
15TransfermarktSports2.89×
16Dynamo DresdenSports2.37×
17TipicoGames2.12×
18NatureHome & Garden2.10×
19VacationsTravel & Leisure2.01×
20FamilyKids & Family1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the East Side Mall audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by East Side Mall audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.36×
Price SensitivityPREMIUM1.29×
Community OrientationOPEN1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by East Side Mall audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.89×
CreativityOPEN0.93×
IndividualismJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does East Side Mall have in Germany?

East Side Mall has an estimated audience of 1,303,049 people in Germany, concentrated in Berlin and Brandenburg.

02

What is the gender split and age of East Side Mall fans?

47.6% of East Side Mall fans are female, 52.4% are male, with an average age of 39.8 years.

03

Which brands do East Side Mall fans like most?

East Side Mall fans show strongest brand affinity for Eisbären Berlin (39.98×), Alba Berlin (16.16×), and FC Bayern München (Frauen) (11.22×) over the country average.

04

Where do East Side Mall fans live in Germany?

East Side Mall fans in Germany are most concentrated in Berlin (reach ~600K), Brandenburg (reach ~100K), and Nordrhein-Westfalen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do East Side Mall fans also like?

Beyond East Side Mall itself, the audience over-indexes on Alba Berlin (16.16×), FC Bayern München (Frauen) (11.22×), FC Bayern Basketball (17.78×), and Transfermarkt (2.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping mall audiences in Germany

See East Side Mall audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for East Side Mall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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