East Side Mall Audience in Germany
East Side Mall has an estimated audience of 1,201,187 people in Germany. 60.0% are female, 40.0% are male, average age 40.3. Top regions: Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities: Alaska, Gran Torino, Google Analytics, Golden Gate, Sailor.
The average East Side Mall fan in Germany is 40.3 years old, more female, and lives primarily in Berlin. The audience is concentrated in Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities include Alaska, Gran Torino, Google Analytics, with strongest over-indexing on Alaska (13.34× the country average). Demographically, the East Side Mall audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of East Side Mall fans
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 40.3 |
| Estimated audience size | 1,201,187 |
Audience persona
The typical East Side Mall fan in Germany is more female, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Alaska.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 598,180 | 11.14× |
| Brandenburg | 113,809 | 3.05× |
| Nordrhein-Westfalen | 25,986 | 0.1× |
| Bayern | 16,342 | 0.08× |
| Niedersachsen | 13,854 | 0.12× |
| Hessen | 13,638 | 0.15× |
| Sachsen | 11,699 | 0.2× |
| Baden-Württemberg | 10,436 | 0.06× |
| Sachsen-Anhalt | 6,220 | 0.2× |
| Thüringen | 5,646 | 0.18× |
| Mecklenburg-Vorpommern | 5,309 | 0.23× |
| Hamburg | 5,205 | 0.19× |
| Schleswig-Holstein | 4,474 | 0.1× |
| Rheinland-Pfalz | 3,372 | 0.06× |
| Bremen | 969 | 0.09× |
| Saarland | 483 | 0.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 13.34× | Travel & Leisure |
| Gran Torino | 16.64× | Movies & TV |
| Google Analytics | 8.18× | Internet & Social Media |
| Golden Gate | 17.35× | Games |
| Sailor | 14.92× | Travel & Leisure |
| Jura Mountains | 15.53× | Travel & Leisure |
| Tuscany | 11.22× | Travel & Leisure |
| Kerala | 7.09× | Travel & Leisure |
| Snow White (Fables) | 3.47× | Literature |
| Rajasthan | 16.06× | Travel & Leisure |
| Gil Ofarim | 1.74× | Music & Radio |
| Nebraska | 12.3× | Travel & Leisure |
| Food quality | 12.46× | Food & Beverages |
| Minnesota | 7.75× | Travel & Leisure |
| Keeper (password manager) | 5.07× | Technology & Electronics |
| Stradivarius | 1.72× | Shopping |
| Progressive rock | 1.58× | Music & Radio |
| Gauri Khan | 9.52× | Movies & TV |
| Jumia | 7.07× | Fashion & Accessoires |
| Jonathan Davis | 10.33× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.31 |
| Price Sensitivity | PREMIUM | 1.18 |
| Sports Activity | POWER | 1.14 |
| Family Orientation | CONSERVATISM | 1.07 |
| DIY Mentality | THRILL | 1.06 |
| Sustainability | BALANCE | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.5% |
| United States | 0.4% |
| China | 0.3% |
See East Side Mall audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does East Side Mall have in Germany?
East Side Mall has an estimated audience of 1,201,187 people in Germany, concentrated in Berlin and Brandenburg.
What is the gender split and age of East Side Mall fans?
60.0% of East Side Mall fans are female, 40.0% are male, with an average age of 40.3 years.
Which brands do East Side Mall fans like most?
East Side Mall fans show strongest brand affinity for Alaska (13.34×), Gran Torino (16.64×), and Google Analytics (8.18×) over the country average.
Where do East Side Mall fans live in Germany?
East Side Mall fans in Germany are most concentrated in Berlin (reach 598,180), Brandenburg (reach 113,809), and Nordrhein-Westfalen (reach 25,986). These three regions account for the largest share of the active audience.
What other brands do East Side Mall fans also like?
Beyond East Side Mall itself, the audience over-indexes on Gran Torino (16.64×), Google Analytics (8.18×), Golden Gate (17.35×), and Sailor (14.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for East Side Mall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.