FC Bayern Basketball Audience in Germany
FC Bayern Basketball has an estimated audience of 328,179 people in Germany. 21.0% are female, 79.0% are male, average age 35.7. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Litter box, Progressive rock, Graham Greene, Gran Torino, Home construction.
The average FC Bayern Basketball fan in Germany is 35.7 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Litter box, Progressive rock, Graham Greene, with strongest over-indexing on Litter box (2.73× the country average). Demographically, the FC Bayern Basketball audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Basketball
Demographics of FC Bayern Basketball fans
| Metric | Value |
|---|---|
| Female | 21.0% |
| Male | 79.0% |
| Average age | 35.7 |
| Estimated audience size | 328,179 |
Audience persona
The typical FC Bayern Basketball fan in Germany is more male, around 35.7 years old, with strong Sports Activity tendencies and a notable affinity for Litter box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 246,135 | 7.53× |
| Baden-Württemberg | 46,799 | 1.05× |
| Nordrhein-Westfalen | 36,195 | 0.5× |
| Hessen | 19,933 | 0.8× |
| Niedersachsen | 16,267 | 0.51× |
| Sachsen | 10,955 | 0.68× |
| Rheinland-Pfalz | 10,364 | 0.63× |
| Berlin | 9,899 | 0.67× |
| Schleswig-Holstein | 6,028 | 0.51× |
| Hamburg | 4,316 | 0.58× |
| Thüringen | 4,126 | 0.49× |
| Brandenburg | 3,571 | 0.35× |
| Saarland | 3,486 | 0.87× |
| Sachsen-Anhalt | 2,269 | 0.27× |
| Mecklenburg-Vorpommern | 2,191 | 0.35× |
| Bremen | 588 | 0.21× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Litter box | 2.73× | Pets & Animals |
| Progressive rock | 3.17× | Music & Radio |
| Graham Greene | 9.07× | Literature |
| Gran Torino | 9.34× | Movies & TV |
| Home construction | 1.67× | Home & Garden |
| Kaneohe, Hawaii | 105.57× | Travel & Leisure |
| Alaska | 5.16× | Travel & Leisure |
| Unique Gifts | 1.9× | Shopping |
| Find Me Guilty | 38.77× | Movies & TV |
| Google Analytics | 3.45× | Internet & Social Media |
| Hebe | 6.31× | Home & Garden |
| Corona (band) | 3.02× | Music & Radio |
| Oliver Kahn | 4.29× | Sports |
| Graham Greene (actor) | 4.51× | |
| Bully (2011 film) | 6.83× | Movies & TV |
| Birthday Gifts | 1.87× | Kids & Family |
| Lev Yashin | 10.65× | Sports |
| VfL Wolfsburg | 1.68× | Sports |
| Christmas Gift | 1.66× | Kids & Family |
| Turner & Hooch | 19.15× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.45 |
| Early Adopter Mentality | POWER | 1.32 |
| Career Orientation | POWER | 1.21 |
| Need for Security | CONSERVATISM | 1.15 |
| Indulgence | JOY | 1.14 |
| Patriotism | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 81.8% |
| Italy | 3.0% |
| Mexico | 1.7% |
See FC Bayern Basketball audiences in other countries
More Basketball audiences in Germany
- NBA (5,399,543)
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA Finals (2,509,336)
Frequently asked questions
How many fans does FC Bayern Basketball have in Germany?
FC Bayern Basketball has an estimated audience of 328,179 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of FC Bayern Basketball fans?
21.0% of FC Bayern Basketball fans are female, 79.0% are male, with an average age of 35.7 years.
Which brands do FC Bayern Basketball fans like most?
FC Bayern Basketball fans show strongest brand affinity for Litter box (2.73×), Progressive rock (3.17×), and Graham Greene (9.07×) over the country average.
Where do FC Bayern Basketball fans live in Germany?
FC Bayern Basketball fans in Germany are most concentrated in Bayern (reach 246,135), Baden-Württemberg (reach 46,799), and Nordrhein-Westfalen (reach 36,195). These three regions account for the largest share of the active audience.
What other brands do FC Bayern Basketball fans also like?
Beyond FC Bayern Basketball itself, the audience over-indexes on Progressive rock (3.17×), Graham Greene (9.07×), Gran Torino (9.34×), and Home construction (1.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for FC Bayern Basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.