Rascasse Audience Intelligence

FC Bayern Basketball Audience in Germany

A data profile of the people who buy, follow and care about FC Bayern Basketball in Germany — modelled from more than twelve digital signal sources. FC Bayern Basketball has an estimated audience of 300,524 people in Germany.

#65among Basketball in Germany#281among Team in Germany#1373in Sports

The average FC Bayern Basketball fan in Germany is 35.7 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Würzburg Baskets, Alba Berlin, Medi bayreuth, with strongest over-indexing on Würzburg Baskets (125.5× the country average).

Demographically, the FC Bayern Basketball audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Price Sensitivity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical FC Bayern Basketball fan in Germany is more male, around 35.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Würzburg Baskets.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FC Bayern Basketball profile in Germany.

Audience size
301K
in Germany
Gender
21.0%♀
79.0% male
Age
35.7
average years
Country rank
#17299
Team in Germany
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FC Bayern Basketball fans

21.0% are female, 79.0% are male, average age 35.7.

Fig. 02

Gender split

21.0%
Female
79.0%
Male
Demographic split for FC Bayern Basketball audience in Germany
MetricValue
Female21.0%
Male79.0%
Average age35.7
Estimated audience size300,524
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the FC Bayern Basketball audience in Germany
Age bracketShare%
16-1924%
20-2923%
30-3924%
40-4920%
50+9%
Fig. 04

Worldwide distribution

80.5%

of the worldwide FC Bayern Basketball audience comes from Germany.

Worldwide audience distribution share by country for FC Bayern Basketball
CountryShare
Germany80.5%
Italy3.2%
Mexico1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FC Bayern Basketball audience in Germany is strongest.

Fig. 05

Top regions by affinity

FC Bayern Basketball fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K7.23×
02Baden-Württemberg~40K0.95×
03Saarland~3K0.84×
04Thüringen~7K0.83×
05Rheinland-Pfalz~10K0.77×
06Bremen~2K0.74×
07Hessen~20K0.71×
08Sachsen~10K0.67×
09Hamburg~5K0.66×
10Schleswig-Holstein~8K0.65×
11Berlin~9K0.62×
12Sachsen-Anhalt~5K0.61×
13Mecklenburg-Vorpommern~4K0.61×
14Niedersachsen~20K0.54×
15Brandenburg~6K0.54×
16Nordrhein-Westfalen~40K0.53×
Fig. 06

Affinity by region

Affinity by region — FC Bayern Basketball, Germany
0.53×1.00×7.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FC Bayern Basketball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FC Bayern Basketball audience
#·InterestCategoryAffinity×
01Würzburg BasketsSports125.50×
02Medi bayreuthSports94.68×
03Mitteldeutscher Basketball ClubSports94.49×
04Tigers TübingenSports94.46×
05HAKRO Merlins CrailsheimSports94.46×
06StreetballSports62.85×
07Alba BerlinSports61.55×
08University of BonnBusiness & Career33.73×
09EuroLeagueSports30.76×
10Giannis AntetokounmpoSports20.00×
11Leon GoretzkaSports13.34×
12Manuel NeuerSports7.98×
13Lindsey VonnSports7.22×
14Thomas MüllerSports6.52×
15Sport BildSports6.45×
16TransfermarktSports5.34×
17SportschauSports4.79×
18FC Bayern MunichSports4.17×
19UEFA Champions LeagueSports3.46×
20FIFA World CupSports3.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FC Bayern Basketball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FC Bayern Basketball audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.88×
IndividualismJOY1.58×
Need for SecurityCONSERVATISM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FC Bayern Basketball audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.58×
MindfulnessBALANCE0.67×
Community OrientationOPEN0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FC Bayern Basketball have in Germany?

FC Bayern Basketball has an estimated audience of 300,524 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of FC Bayern Basketball fans?

21.0% of FC Bayern Basketball fans are female, 79.0% are male, with an average age of 35.7 years.

03

Which brands do FC Bayern Basketball fans like most?

FC Bayern Basketball fans show strongest brand affinity for Würzburg Baskets (125.5×), Alba Berlin (61.55×), and Medi bayreuth (94.68×) over the country average.

04

Where do FC Bayern Basketball fans live in Germany?

FC Bayern Basketball fans in Germany are most concentrated in Bayern (reach ~200K), Baden-Württemberg (reach ~40K), and Nordrhein-Westfalen (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do FC Bayern Basketball fans also like?

Beyond FC Bayern Basketball itself, the audience over-indexes on Alba Berlin (61.55×), Medi bayreuth (94.68×), Tigers Tübingen (94.46×), and FC Bayern Munich (4.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in Germany

See FC Bayern Basketball audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for FC Bayern Basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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