Rascasse Audience Intelligence

Giannis Antetokounmpo Audience in Germany

A data profile of the people who buy, follow and care about Giannis Antetokounmpo in Germany — modelled from more than twelve digital signal sources. Giannis Antetokounmpo has an estimated audience of 889,008 people in Germany.

#15among Basketball in Germany#1062among Person in Germany#575in Sports

The average Giannis Antetokounmpo fan in Germany is 32.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Luka Dončić, Stephen Curry, Jimmy Butler, with strongest over-indexing on Luka Dončić (193.65× the country average).

Demographically, the Giannis Antetokounmpo audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Giannis Antetokounmpo fan in Germany is more female, around 32.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Luka Dončić.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Giannis Antetokounmpo profile in Germany.

Audience size
889K
in Germany
Gender
60.9%♀
39.1% male
Age
32.1
average years
Country rank
#7201
Person in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Giannis Antetokounmpo fans

60.9% are female, 39.1% are male, average age 32.1.

Fig. 02

Gender split

60.9%
Female
39.1%
Male
Demographic split for Giannis Antetokounmpo audience in Germany
MetricValue
Female60.9%
Male39.1%
Average age32.1
Estimated audience size889,008
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Giannis Antetokounmpo audience in Germany
Age bracketShare%
16-1936%
20-2927%
30-3917%
40-4913%
50+8%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Giannis Antetokounmpo audience comes from Germany.

Worldwide audience distribution share by country for Giannis Antetokounmpo
CountryShare
United States66.1%
Canada4.2%
Germany3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Giannis Antetokounmpo audience in Germany is strongest.

Fig. 05

Top regions by affinity

Giannis Antetokounmpo fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.36×
02Baden-Württemberg~80K1.31×
03Hamburg~10K1.29×
04Hessen~40K1.28×
05Nordrhein-Westfalen~100K1.25×
06Bayern~80K1.16×
07Bremen~4K1.14×
08Niedersachsen~40K1.00×
09Rheinland-Pfalz~20K0.99×
10Schleswig-Holstein~10K0.90×
11Brandenburg~10K0.78×
12Saarland~4K0.78×
13Sachsen~20K0.75×
14Mecklenburg-Vorpommern~6K0.75×
15Thüringen~8K0.70×
16Sachsen-Anhalt~8K0.68×
Fig. 06

Affinity by region

Affinity by region — Giannis Antetokounmpo, Germany
0.68×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Giannis Antetokounmpo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Giannis Antetokounmpo audience
#·InterestCategoryAffinity×
01Luka DončićSports193.65×
02Jimmy ButlerSports190.96×
03Stephen CurrySports115.99×
04Kawhi LeonardSports87.51×
05AutoZoneCars & Mobility60.55×
06Luka DoncicSports49.00×
07Dallas MavericksSports49.00×
08Cooper FlaggSports48.10×
09Orlando MagicSports46.55×
10FIBA Basketball World CupSports40.60×
11New Orleans PelicansSports40.55×
12Oklahoma City ThunderSports40.05×
13Toronto RaptorsSports36.98×
14Brooklyn NetsSports34.21×
15Milwaukee BucksSports32.57×
16Victor WembanyamaSports32.57×
17Miami HeatSports29.95×
18Houston RocketsSports29.93×
19FIBA EuroBasketSports29.36×
20NBASports10.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Giannis Antetokounmpo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Giannis Antetokounmpo audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.97×
Community OrientationOPEN2.27×
SpiritualityBALANCE2.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Giannis Antetokounmpo audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
CreativityOPEN0.79×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Giannis Antetokounmpo have in Germany?

Giannis Antetokounmpo has an estimated audience of 889,008 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Giannis Antetokounmpo fans?

60.9% of Giannis Antetokounmpo fans are female, 39.1% are male, with an average age of 32.1 years.

03

Which brands do Giannis Antetokounmpo fans like most?

Giannis Antetokounmpo fans show strongest brand affinity for Luka Dončić (193.65×), Stephen Curry (115.99×), and Jimmy Butler (190.96×) over the country average.

04

Where do Giannis Antetokounmpo fans live in Germany?

Giannis Antetokounmpo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Giannis Antetokounmpo fans also like?

Beyond Giannis Antetokounmpo itself, the audience over-indexes on Stephen Curry (115.99×), Jimmy Butler (190.96×), Luka Doncic (49×), and Dallas Mavericks (49×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Giannis Antetokounmpo audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Giannis Antetokounmpo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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