Giannis Antetokounmpo Audience in Germany
Giannis Antetokounmpo has an estimated audience of 446,345 people in Germany. 60.9% are female, 39.1% are male, average age 32.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Luka Dončić, Stephen Curry, Jimmy Butler, Dallas Mavericks, Orlando Magic.
The average Giannis Antetokounmpo fan in Germany is 32.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Luka Dončić, Stephen Curry, Jimmy Butler, with strongest over-indexing on Luka Dončić (193.65× the country average). Demographically, the Giannis Antetokounmpo audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Basketball
Demographics of Giannis Antetokounmpo fans
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 32.1 |
| Estimated audience size | 446,345 |
Audience persona
The typical Giannis Antetokounmpo fan in Germany is more female, around 32.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Luka Dončić.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 125,331 | 1.28× |
| Bayern | 85,197 | 1.19× |
| Baden-Württemberg | 80,764 | 1.33× |
| Niedersachsen | 44,504 | 1.03× |
| Hessen | 44,360 | 1.3× |
| Berlin | 28,777 | 1.44× |
| Rheinland-Pfalz | 21,453 | 0.96× |
| Sachsen | 15,928 | 0.73× |
| Schleswig-Holstein | 14,419 | 0.9× |
| Hamburg | 13,773 | 1.37× |
| Brandenburg | 10,324 | 0.75× |
| Thüringen | 7,416 | 0.65× |
| Sachsen-Anhalt | 7,275 | 0.63× |
| Mecklenburg-Vorpommern | 5,874 | 0.69× |
| Bremen | 3,973 | 1.04× |
| Saarland | 3,953 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Luka Dončić | 193.65× | Sports |
| Stephen Curry | 115.99× | Sports |
| Jimmy Butler | 190.96× | Sports |
| Dallas Mavericks | 49× | Sports |
| Orlando Magic | 46.55× | Sports |
| Oklahoma City Thunder | 40.05× | Sports |
| Cooper Flagg | 48.1× | Sports |
| FIBA Basketball World Cup | 40.6× | Sports |
| Kawhi Leonard | 87.51× | Sports |
| Luka Doncic | 49× | Sports |
| Brooklyn Nets | 34.21× | Sports |
| Houston Rockets | 29.93× | Sports |
| Milwaukee Bucks | 32.57× | Sports |
| NBA | 10.55× | Sports |
| FIBA EuroBasket | 29.36× | Sports |
| Miami Heat | 29.95× | Sports |
| New Orleans Pelicans | 40.55× | Sports |
| Toronto Raptors | 36.98× | Sports |
| AutoZone | 60.55× | Cars & Mobility |
| Golden State Warriors | 15.63× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.15 |
| Sports Activity | POWER | 1.54 |
| Urban Lifestyle | OPEN | 1.33 |
| Sustainability | BALANCE | 1.26 |
| Social Media Usage | JOY | 1.16 |
| Risk Appetite | THRILL | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 57.5% |
| Canada | 4.5% |
| Brazil | 3.6% |
See Giannis Antetokounmpo audiences in other countries
More Basketball audiences in Germany
- NBA (5,399,543)
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA Finals (2,509,336)
Frequently asked questions
How many fans does Giannis Antetokounmpo have in Germany?
Giannis Antetokounmpo has an estimated audience of 446,345 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Giannis Antetokounmpo fans?
60.9% of Giannis Antetokounmpo fans are female, 39.1% are male, with an average age of 32.1 years.
Which brands do Giannis Antetokounmpo fans like most?
Giannis Antetokounmpo fans show strongest brand affinity for Luka Dončić (193.65×), Stephen Curry (115.99×), and Jimmy Butler (190.96×) over the country average.
Where do Giannis Antetokounmpo fans live in Germany?
Giannis Antetokounmpo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 125,331), Bayern (reach 85,197), and Baden-Württemberg (reach 80,764). These three regions account for the largest share of the active audience.
What other brands do Giannis Antetokounmpo fans also like?
Beyond Giannis Antetokounmpo itself, the audience over-indexes on Stephen Curry (115.99×), Jimmy Butler (190.96×), Dallas Mavericks (49×), and Orlando Magic (46.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Giannis Antetokounmpo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.