Dallas Mavericks Audience in Germany
Dallas Mavericks has an estimated audience of 620,124 people in Germany. 36.0% are female, 64.0% are male, average age 26.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dallas (1978 TV series), Cooper Flagg, Luka Doncic, Portland Trail Blazers, Utah Jazz.
The average Dallas Mavericks fan in Germany is 26.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dallas (1978 TV series), Cooper Flagg, Luka Doncic, with strongest over-indexing on Dallas (1978 TV series) (89.91× the country average). Demographically, the Dallas Mavericks audience skews more male with an average age of 26.1, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Basketball
Demographics of Dallas Mavericks fans
| Metric | Value |
|---|---|
| Female | 36.0% |
| Male | 64.0% |
| Average age | 26.1 |
| Estimated audience size | 620,124 |
Audience persona
The typical Dallas Mavericks fan in Germany is more male, around 26.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dallas (1978 TV series).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 157,294 | 1.16× |
| Bayern | 136,010 | 1.36× |
| Baden-Württemberg | 98,860 | 1.17× |
| Niedersachsen | 66,044 | 1.1× |
| Hessen | 54,209 | 1.15× |
| Berlin | 39,173 | 1.41× |
| Rheinland-Pfalz | 29,800 | 0.96× |
| Sachsen | 23,954 | 0.79× |
| Hamburg | 17,681 | 1.26× |
| Schleswig-Holstein | 17,537 | 0.79× |
| Brandenburg | 14,383 | 0.75× |
| Thüringen | 12,146 | 0.77× |
| Sachsen-Anhalt | 11,937 | 0.74× |
| Mecklenburg-Vorpommern | 8,028 | 0.68× |
| Bremen | 6,025 | 1.14× |
| Saarland | 5,955 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dallas (1978 TV series) | 89.91× | Movies & TV |
| Cooper Flagg | 74.22× | Sports |
| Luka Doncic | 77.04× | Sports |
| Portland Trail Blazers | 61.57× | Sports |
| Utah Jazz | 62.11× | Sports |
| FIBA EuroBasket | 46.62× | Sports |
| New York Knicks | 51.41× | Sports |
| Philadelphia 76ers | 53.93× | Sports |
| San Antonio Spurs | 51.06× | Sports |
| Phoenix Suns | 46.73× | Sports |
| Indiana Pacers | 64.5× | Sports |
| Atlanta Hawks | 52.71× | Sports |
| New Orleans Pelicans | 55× | Sports |
| Charlotte Hornets | 46.28× | Sports |
| Miami Heat | 36.5× | Sports |
| Cleveland Cavaliers | 37.89× | Sports |
| Los Angeles Clippers | 43.19× | Sports |
| Washington Wizards | 45.71× | Sports |
| Luka Dončić | 45.52× | Sports |
| Houston Rockets | 27.69× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.89 |
| Spirituality | BALANCE | 1.17 |
| Career Orientation | POWER | 1.16 |
| Luxury Orientation | PREMIUM | 1.12 |
| Patriotism | CONSERVATISM | 1.09 |
| Social Media Usage | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.3% |
| Brazil | 5.5% |
| Philippines | 5.3% |
See Dallas Mavericks audiences in other countries
More Basketball audiences in Germany
- NBA (5,399,543)
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA Finals (2,509,336)
Frequently asked questions
How many fans does Dallas Mavericks have in Germany?
Dallas Mavericks has an estimated audience of 620,124 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dallas Mavericks fans?
36.0% of Dallas Mavericks fans are female, 64.0% are male, with an average age of 26.1 years.
Which brands do Dallas Mavericks fans like most?
Dallas Mavericks fans show strongest brand affinity for Dallas (1978 TV series) (89.91×), Cooper Flagg (74.22×), and Luka Doncic (77.04×) over the country average.
Where do Dallas Mavericks fans live in Germany?
Dallas Mavericks fans in Germany are most concentrated in Nordrhein-Westfalen (reach 157,294), Bayern (reach 136,010), and Baden-Württemberg (reach 98,860). These three regions account for the largest share of the active audience.
What other brands do Dallas Mavericks fans also like?
Beyond Dallas Mavericks itself, the audience over-indexes on Cooper Flagg (74.22×), Luka Doncic (77.04×), Portland Trail Blazers (61.57×), and Utah Jazz (62.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dallas Mavericks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.