Rascasse Audience Intelligence

Atlanta Hawks Audience in Germany

A data profile of the people who buy, follow and care about Atlanta Hawks in Germany — modelled from more than twelve digital signal sources. Atlanta Hawks has an estimated audience of 355,769 people in Germany.

#57among Basketball in Germany#239among Team in Germany#1219in Sports

The average Atlanta Hawks fan in Germany is 24.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Utah Jazz, New York Knicks, San Antonio Spurs, with strongest over-indexing on Utah Jazz (100× the country average).

Demographically, the Atlanta Hawks audience skews balanced with an average age of 24.0, and over-indexes on personality traits such as Mindfulness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Atlanta Hawks fan in Germany is balanced, around 24.0 years old, with strong Mindfulness tendencies and a notable affinity for Utah Jazz.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Atlanta Hawks profile in Germany.

Audience size
356K
in Germany
Gender
53.6%♀
46.4% male
Age
24.0
average years
Country rank
#15331
Team in Germany
Fig. 01

Search interest · 12-month trend

+97%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Atlanta Hawks fans

53.6% are female, 46.4% are male, average age 24.0.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for Atlanta Hawks audience in Germany
MetricValue
Female53.6%
Male46.4%
Average age24.0
Estimated audience size355,769
Fig. 03

Age distribution

Ø 24.0
average years
Age distribution of the Atlanta Hawks audience in Germany
Age bracketShare%
16-1974%
20-2912%
30-396%
40-495%
50+2%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Atlanta Hawks audience comes from Germany.

Worldwide audience distribution share by country for Atlanta Hawks
CountryShare
United States62.7%
Brazil5.0%
Canada4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Atlanta Hawks audience in Germany is strongest.

Fig. 05

Top regions by affinity

Atlanta Hawks fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~10K1.32×
02Berlin~20K1.30×
03Hessen~30K1.25×
04Nordrhein-Westfalen~90K1.19×
05Baden-Württemberg~50K1.12×
06Bayern~60K1.09×
07Rheinland-Pfalz~20K1.03×
08Saarland~4K1.02×
09Bremen~3K0.99×
10Niedersachsen~30K0.98×
11Schleswig-Holstein~10K0.92×
12Sachsen~10K0.87×
13Thüringen~8K0.86×
14Brandenburg~9K0.81×
15Sachsen-Anhalt~7K0.79×
16Mecklenburg-Vorpommern~5K0.76×
Fig. 06

Affinity by region

Affinity by region — Atlanta Hawks, Germany
0.76×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Atlanta Hawks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Atlanta Hawks audience
#·InterestCategoryAffinity×
01Indiana PacersSports103.59×
02Utah JazzSports100.00×
03Memphis GrizzliesSports88.78×
04Portland Trail BlazersSports82.54×
05New Orleans PelicansSports82.05×
06Philadelphia 76ersSports81.68×
07San Antonio SpursSports79.66×
08New York KnicksSports79.38×
09Washington WizardsSports70.65×
10Phoenix SunsSports69.54×
11Charlotte HornetsSports69.20×
12Detroit PistonsSports67.27×
13Los Angeles ClippersSports65.43×
14Victor WembanyamaSports54.60×
15FIBA EuroBasketSports54.08×
16Cleveland CavaliersSports53.64×
17Miami HeatSports43.53×
18Luka DoncicSports43.42×
19Dallas MavericksSports43.42×
20Houston RocketsSports39.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Atlanta Hawks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Atlanta Hawks audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.05×
Need for SecurityCONSERVATISM2.01×
Early Adopter MentalityPOWER1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Atlanta Hawks audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.57×
CreativityOPEN0.62×
TraditionCONSERVATISM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Atlanta Hawks have in Germany?

Atlanta Hawks has an estimated audience of 355,769 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Atlanta Hawks fans?

53.6% of Atlanta Hawks fans are female, 46.4% are male, with an average age of 24.0 years.

03

Which brands do Atlanta Hawks fans like most?

Atlanta Hawks fans show strongest brand affinity for Utah Jazz (100×), New York Knicks (79.38×), and San Antonio Spurs (79.66×) over the country average.

04

Where do Atlanta Hawks fans live in Germany?

Atlanta Hawks fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Atlanta Hawks fans also like?

Beyond Atlanta Hawks itself, the audience over-indexes on New York Knicks (79.38×), San Antonio Spurs (79.66×), Philadelphia 76ers (81.68×), and Portland Trail Blazers (82.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in Germany

See Atlanta Hawks audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Atlanta Hawks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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