Atlanta Hawks Audience in Germany
Atlanta Hawks has an estimated audience of 352,133 people in Germany. 53.6% are female, 46.4% are male, average age 24.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Utah Jazz, New York Knicks, Philadelphia 76ers, Portland Trail Blazers, Indiana Pacers.
The average Atlanta Hawks fan in Germany is 24.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Utah Jazz, New York Knicks, Philadelphia 76ers, with strongest over-indexing on Utah Jazz (100× the country average). Demographically, the Atlanta Hawks audience skews balanced with an average age of 24.0, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Basketball
Demographics of Atlanta Hawks fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 24.0 |
| Estimated audience size | 352,133 |
Audience persona
The typical Atlanta Hawks fan in Germany is balanced, around 24.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Utah Jazz.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 97,157 | 1.26× |
| Bayern | 64,517 | 1.14× |
| Baden-Württemberg | 52,046 | 1.08× |
| Hessen | 35,970 | 1.34× |
| Niedersachsen | 35,673 | 1.04× |
| Berlin | 22,164 | 1.41× |
| Rheinland-Pfalz | 17,891 | 1.01× |
| Sachsen | 14,237 | 0.82× |
| Hamburg | 11,233 | 1.41× |
| Schleswig-Holstein | 10,956 | 0.87× |
| Brandenburg | 7,633 | 0.7× |
| Sachsen-Anhalt | 6,347 | 0.7× |
| Thüringen | 6,335 | 0.71× |
| Saarland | 4,236 | 0.98× |
| Mecklenburg-Vorpommern | 3,963 | 0.59× |
| Bremen | 2,827 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Utah Jazz | 100× | Sports |
| New York Knicks | 79.38× | Sports |
| Philadelphia 76ers | 81.68× | Sports |
| Portland Trail Blazers | 82.54× | Sports |
| Indiana Pacers | 103.59× | Sports |
| San Antonio Spurs | 79.66× | Sports |
| Phoenix Suns | 69.54× | Sports |
| New Orleans Pelicans | 82.05× | Sports |
| FIBA EuroBasket | 54.08× | Sports |
| Charlotte Hornets | 69.2× | Sports |
| Los Angeles Clippers | 65.43× | Sports |
| Washington Wizards | 70.65× | Sports |
| Cleveland Cavaliers | 53.64× | Sports |
| Memphis Grizzlies | 88.78× | Sports |
| Detroit Pistons | 67.27× | Sports |
| Houston Rockets | 39.86× | Sports |
| Miami Heat | 43.53× | Sports |
| Dallas Mavericks | 43.42× | Sports |
| Jimmy Butler | 87.44× | Sports |
| Denver Nuggets | 24.16× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.28 |
| Patriotism | CONSERVATISM | 1.26 |
| Spirituality | BALANCE | 1.23 |
| Price Sensitivity | PREMIUM | 1.18 |
| Luxury Orientation | PREMIUM | 1.18 |
| Sports Activity | POWER | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 62.2% |
| Brazil | 5.1% |
| Canada | 4.2% |
See Atlanta Hawks audiences in other countries
More Basketball audiences in Germany
- NBA (5,399,543)
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA Finals (2,509,336)
Frequently asked questions
How many fans does Atlanta Hawks have in Germany?
Atlanta Hawks has an estimated audience of 352,133 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Atlanta Hawks fans?
53.6% of Atlanta Hawks fans are female, 46.4% are male, with an average age of 24.0 years.
Which brands do Atlanta Hawks fans like most?
Atlanta Hawks fans show strongest brand affinity for Utah Jazz (100×), New York Knicks (79.38×), and Philadelphia 76ers (81.68×) over the country average.
Where do Atlanta Hawks fans live in Germany?
Atlanta Hawks fans in Germany are most concentrated in Nordrhein-Westfalen (reach 97,157), Bayern (reach 64,517), and Baden-Württemberg (reach 52,046). These three regions account for the largest share of the active audience.
What other brands do Atlanta Hawks fans also like?
Beyond Atlanta Hawks itself, the audience over-indexes on New York Knicks (79.38×), Philadelphia 76ers (81.68×), Portland Trail Blazers (82.54×), and Indiana Pacers (103.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Atlanta Hawks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.