Rascasse Audience Intelligence

Atlanta Hawks Audience in United States

A data profile of the people who buy, follow and care about Atlanta Hawks in United States — modelled from more than twelve digital signal sources. Atlanta Hawks has an estimated audience of 11,531,430 people in United States.

#35among Basketball in United States#64among Team in United States#236in Sports

The average Atlanta Hawks fan in United States is 28.8 years old, more male, and lives primarily in Georgia.

The audience is concentrated in Georgia, Florida, California.

Top brand affinities include WNBA, Minnesota Timberwolves, Hair Extensions, with strongest over-indexing on WNBA (6.57× the country average).

Demographically, the Atlanta Hawks audience skews more male with an average age of 28.8, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Atlanta Hawks fan in United States is more male, around 28.8 years old, with strong Risk Appetite tendencies and a notable affinity for WNBA.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Atlanta Hawks profile in United States.

Audience size
11.5M
in United States
Gender
42.3%♀
57.7% male
Age
28.8
average years
Country rank
#3098
Team in United States
Fig. 01

Search interest · 12-month trend

+106%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Atlanta Hawks fans

42.3% are female, 57.7% are male, average age 28.8.

Fig. 02

Gender split

42.3%
Female
57.7%
Male
Demographic split for Atlanta Hawks audience in United States
MetricValue
Female42.3%
Male57.7%
Average age28.8
Estimated audience size11,531,430
Fig. 03

Age distribution

Ø 28.8
average years
Age distribution of the Atlanta Hawks audience in United States
Age bracketShare%
16-1953%
20-2919%
30-3912%
40-499%
50+7%
Fig. 04

Worldwide distribution

62.7%

of the worldwide Atlanta Hawks audience comes from United States.

Worldwide audience distribution share by country for Atlanta Hawks
CountryShare
United States62.7%
Brazil5.0%
Canada4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Atlanta Hawks audience in United States is strongest.

Fig. 05

Top regions by affinity

Atlanta Hawks fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~5.5M15.60×
02Alabama~400K2.63×
03South Carolina~300K1.57×
04Mississippi~100K1.45×
05Tennessee~300K1.27×
06Florida~800K1.10×
07North Carolina~400K1.06×
08Louisiana~100K1.01×
09Ohio~300K0.88×
10Illinois~300K0.81×
11Washington, District of Columbia~30K0.80×
12Michigan~200K0.79×
13Maryland~100K0.78×
14New York~500K0.76×
15Arkansas~70K0.76×
16Massachusetts~200K0.75×
17Nevada~80K0.74×
18Virginia~200K0.73×
19Indiana~100K0.73×
20Kentucky~100K0.73×
21Delaware~20K0.73×
22Oklahoma~90K0.71×
23New Jersey~200K0.68×
24Wisconsin~100K0.68×
25Pennsylvania~200K0.67×
26Rhode Island~20K0.67×
27Texas~600K0.66×
28Arizona~100K0.66×
29Connecticut~70K0.63×
30Hawaii~30K0.62×
31California~700K0.58×
32Colorado~100K0.57×
33Minnesota~90K0.56×
34Missouri~100K0.55×
35Iowa~50K0.53×
36Maine~20K0.53×
37New Hampshire~20K0.52×
38West Virginia~30K0.51×
39Kansas~40K0.50×
40Oregon~60K0.48×
41New Mexico~30K0.47×
42North Dakota~10K0.47×
43Vermont~9K0.46×
44Montana~10K0.44×
45Alaska~10K0.44×
46Nebraska~20K0.43×
47South Dakota~10K0.43×
48Utah~40K0.42×
49Washington~90K0.40×
50Idaho~20K0.35×
Fig. 06

Affinity by region

Affinity by region — Atlanta Hawks, United States
0.35×1.00×15.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Atlanta Hawks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Atlanta Hawks audience
#·InterestCategoryAffinity×
01Minnesota TimberwolvesSports8.53×
02Chris PaulSports7.76×
03Klay ThompsonSports7.31×
04Memphis GrizzliesSports7.27×
05Indiana PacersSports6.89×
06WNBASports6.57×
07Carmelo AnthonySports6.32×
08Washington WizardsSports6.20×
09Los Angeles ClippersSports6.02×
10Hair ExtensionsBeauty & Wellness5.86×
11Phoenix SunsSports5.71×
12New York KnicksSports5.70×
13Caitlin ClarkSports5.23×
14AfrobeatMusic & Radio4.66×
15Houston RocketsSports4.49×
16BraidHome & Garden4.05×
17Long hairBeauty & Wellness3.88×
18WigBeauty & Wellness3.27×
19SpotifyInternet & Social Media2.00×
20BeautyBeauty & Wellness1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Atlanta Hawks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Atlanta Hawks audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.62×
Early Adopter MentalityPOWER1.48×
Social Media UsageJOY1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Atlanta Hawks audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.58×
Community OrientationOPEN0.67×
Price SensitivityPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Atlanta Hawks have in United States?

Atlanta Hawks has an estimated audience of 11,531,430 people in United States, concentrated in Georgia and Florida.

02

What is the gender split and age of Atlanta Hawks fans?

42.3% of Atlanta Hawks fans are female, 57.7% are male, with an average age of 28.8 years.

03

Which brands do Atlanta Hawks fans like most?

Atlanta Hawks fans show strongest brand affinity for WNBA (6.57×), Minnesota Timberwolves (8.53×), and Hair Extensions (5.86×) over the country average.

04

Where do Atlanta Hawks fans live in United States?

Atlanta Hawks fans in United States are most concentrated in Georgia (reach ~5.5M), Florida (reach ~800K), and California (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Atlanta Hawks fans also like?

Beyond Atlanta Hawks itself, the audience over-indexes on Minnesota Timberwolves (8.53×), Hair Extensions (5.86×), New York Knicks (5.7×), and Afrobeat (4.66×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Atlanta Hawks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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