Atlanta Hawks Audience in United States

Atlanta Hawks logo

Atlanta Hawks has an estimated audience of 11,018,250 people in United States. 42.3% are female, 57.7% are male, average age 28.8. Top regions: Georgia, Florida, California. Top brand affinities: WNBA, Minnesota Timberwolves, Hair Extensions, Afrobeat, Indiana Pacers.

The average Atlanta Hawks fan in United States is 28.8 years old, more male, and lives primarily in Georgia. The audience is concentrated in Georgia, Florida, California. Top brand affinities include WNBA, Minnesota Timberwolves, Hair Extensions, with strongest over-indexing on WNBA (6.57× the country average). Demographically, the Atlanta Hawks audience skews more male with an average age of 28.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Atlanta Hawks fans

Demographic split for Atlanta Hawks audience in United States
MetricValue
Female42.3%
Male57.7%
Average age28.8
Estimated audience size11,018,250

Audience persona

The typical Atlanta Hawks fan in United States is more male, around 28.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for WNBA.

Top regions in United States

Top regions ranked by reach for Atlanta Hawks in United States
RegionReachAffinity
Georgia5,158,66015.2×
Florida855,6471.15×
California739,4320.61×
Texas661,4460.7×
New York472,8960.77×
Alabama416,8612.71×
Illinois347,7620.95×
North Carolina343,9401.04×
Ohio332,9080.98×
Tennessee277,9731.26×
South Carolina265,0951.6×
Pennsylvania234,6250.63×
Michigan233,7910.81×
Virginia202,5620.75×
New Jersey187,8930.67×
Massachusetts171,5590.79×
Indiana168,3980.84×
Maryland163,1550.86×
Arizona161,3580.72×
Louisiana149,3091.05×
Mississippi126,5211.39×
Wisconsin119,9400.72×
Kentucky108,8660.79×
Colorado103,8410.6×
Missouri100,1960.56×
Minnesota87,2700.55×
Oklahoma82,2440.67×
Nevada80,3470.75×
Washington73,4160.33×
Connecticut70,0380.63×
Arkansas68,1290.75×
Oregon56,0900.44×
Iowa49,4150.54×
Kansas45,9130.53×
Utah40,6720.41×
Washington, District of Columbia28,1970.85×
West Virginia25,2400.49×
Hawaii24,5640.52×
Rhode Island23,8060.68×
New Mexico23,1830.42×
Nebraska23,0550.42×
New Hampshire20,0330.46×
Delaware19,6200.65×
Maine19,3500.49×
Idaho12,6630.23×
Montana9,3940.31×
North Dakota8,6220.38×
South Dakota8,3050.33×
Vermont7,2920.38×
Alaska6,6110.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Atlanta Hawks audience
BrandAffinityCategory
WNBA6.57×Sports
Minnesota Timberwolves8.53×Sports
Hair Extensions5.86×Beauty & Wellness
Afrobeat4.66×Music & Radio
Indiana Pacers6.89×Sports
New York Knicks5.7×Sports
Braid4.05×Home & Garden
Caitlin Clark5.23×Sports
Beauty1.75×Beauty & Wellness
Phoenix Suns5.71×Sports
Memphis Grizzlies7.27×Sports
Wig3.27×Beauty & Wellness
Los Angeles Clippers6.02×Sports
Spotify2×Internet & Social Media
Houston Rockets4.49×Sports
Washington Wizards6.2×Sports
Long hair3.88×Beauty & Wellness
Brooklyn Nets5.11×Sports
Utah Jazz5.46×Sports
Charlotte Hornets5.44×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Atlanta Hawks audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.23
Early Adopter MentalityPOWER1.65
Luxury OrientationPREMIUM1.32
Family OrientationCONSERVATISM1.31
Sports ActivityPOWER1.3
SustainabilityBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Atlanta Hawks
CountryShare
United States62.2%
Brazil5.1%
Canada4.2%

See Atlanta Hawks audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Atlanta Hawks have in United States?

Atlanta Hawks has an estimated audience of 11,018,250 people in United States, concentrated in Georgia and Florida.

What is the gender split and age of Atlanta Hawks fans?

42.3% of Atlanta Hawks fans are female, 57.7% are male, with an average age of 28.8 years.

Which brands do Atlanta Hawks fans like most?

Atlanta Hawks fans show strongest brand affinity for WNBA (6.57×), Minnesota Timberwolves (8.53×), and Hair Extensions (5.86×) over the country average.

Where do Atlanta Hawks fans live in United States?

Atlanta Hawks fans in United States are most concentrated in Georgia (reach 5,158,660), Florida (reach 855,647), and California (reach 739,432). These three regions account for the largest share of the active audience.

What other brands do Atlanta Hawks fans also like?

Beyond Atlanta Hawks itself, the audience over-indexes on Minnesota Timberwolves (8.53×), Hair Extensions (5.86×), Afrobeat (4.66×), and Indiana Pacers (6.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Atlanta Hawks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.