Rascasse Audience Intelligence

Afrobeat Audience in United States

A data profile of the people who buy, follow and care about Afrobeat in United States — modelled from more than twelve digital signal sources. Afrobeat has an estimated audience of 23,177,817 people in United States.

#41among Musical genre in United States#928among Topic in United States#83in Music & Radio

The average Afrobeat fan in United States is 33.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Afrobeat profile in United States.

Audience size
23.2M
in United States
Gender
53.8%♀
46.2% male
Age
33.4
average years
Country rank
#1355
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Afrobeat fans

53.8% are female, 46.2% are male, average age 33.4.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Afrobeat audience in United States
MetricValue
Female53.8%
Male46.2%
Average age33.4
Estimated audience size23,177,817
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Afrobeat audience in United States
Age bracketShare%
16-1935%
20-2922%
30-3917%
40-4914%
50+12%
Fig. 04

Worldwide distribution

34.0%

of the worldwide Afrobeat audience comes from United States.

Worldwide audience distribution share by country for Afrobeat
CountryShare
United States34.0%
France6.3%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Afrobeat audience in United States is strongest.

Fig. 05

Top regions by affinity

Afrobeat fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~200K2.93×
02Maryland~1M2.53×
03Georgia~1.5M1.92×
04New York~2.5M1.88×
05Massachusetts~700K1.62×
06New Jersey~900K1.55×
07Virginia~800K1.46×
08Delaware~90K1.42×
09Rhode Island~100K1.36×
10California~3.5M1.28×
11Connecticut~300K1.24×
12Pennsylvania~900K1.15×
13Florida~1.5M1.11×
14Illinois~900K1.11×
15North Carolina~800K1.09×
16Hawaii~100K1.07×
17Washington~500K1.05×
18Texas~2M1.03×
19Minnesota~300K1.03×
20Louisiana~300K0.99×
21Michigan~600K0.93×
22Vermont~40K0.93×
23South Carolina~300K0.92×
24Alaska~50K0.92×
25Ohio~600K0.89×
26Maine~70K0.89×
27North Dakota~40K0.89×
28Nevada~200K0.88×
29New Hampshire~80K0.88×
30Oregon~200K0.87×
31South Dakota~50K0.87×
32Montana~60K0.86×
33Alabama~300K0.85×
34Missouri~300K0.84×
35Colorado~300K0.84×
36Mississippi~200K0.83×
37Tennessee~400K0.82×
38West Virginia~90K0.82×
39Arizona~400K0.81×
40Indiana~300K0.81×
41Arkansas~200K0.81×
42Kansas~100K0.80×
43Nebraska~90K0.80×
44Kentucky~200K0.79×
45Iowa~100K0.78×
46Idaho~90K0.78×
47New Mexico~90K0.77×
48Wisconsin~300K0.75×
49Oklahoma~200K0.72×
50Utah~100K0.71×
Fig. 06

Affinity by region

Affinity by region — Afrobeat, United States
0.71×1.00×2.93×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Afrobeat audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Afrobeat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →