Hip hop music Audience in United States

Hip hop music logo

Hip hop music has an estimated audience of 93,915,195 people in United States. 52.1% are female, 47.9% are male, average age 36.9. Top regions: California, Texas, Florida. Top brand affinities: Rhianna (singer), Princess Polly, Crossroads Trading Company, Motel Rocks, Gamma Phi Beta.

The average Hip hop music fan in United States is 36.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Rhianna (singer), Princess Polly, Crossroads Trading Company, with strongest over-indexing on Rhianna (singer) (2.31× the country average). Demographically, the Hip hop music audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Hip hop music fans

Demographic split for Hip hop music audience in United States
MetricValue
Female52.1%
Male47.9%
Average age36.9
Estimated audience size93,915,195

Audience persona

The typical Hip hop music fan in United States is balanced, around 36.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Rhianna (singer).

Top regions in United States

Top regions ranked by reach for Hip hop music in United States
RegionReachAffinity
California13,450,2301.3×
Texas9,015,4181.12×
Florida8,558,8821.35×
New York7,232,8721.38×
Georgia5,331,7981.84×
Maryland4,320,0005.6×
Pennsylvania3,069,0150.97×
Illinois2,975,2160.95×
North Carolina2,946,5951.04×
New Jersey2,866,9151.2×
Virginia2,609,4471.14×
Ohio2,340,4290.81×
Massachusetts1,960,2831.06×
Michigan1,804,1960.73×
Washington1,792,8830.95×
Tennessee1,762,8050.94×
Arizona1,730,3460.9×
Indiana1,404,6070.82×
South Carolina1,397,8210.99×
Alabama1,246,7680.95×
Louisiana1,204,6630.99×
Colorado1,198,3240.81×
Missouri1,144,1810.76×
Minnesota994,4740.74×
Wisconsin987,6570.7×
Connecticut951,4921.01×
Nevada928,6421.02×
Oregon907,0120.84×
Kentucky862,4820.73×
Oklahoma844,3630.81×
Washington, District of Columbia755,1902.86×
Arkansas722,6770.93×
Utah683,7640.81×
Mississippi660,2370.85×
Kansas596,8900.81×
Iowa541,8060.7×
New Mexico405,1220.86×
Nebraska333,5480.71×
Hawaii324,6440.8×
Idaho301,8410.64×
West Virginia273,1780.62×
Rhode Island269,5560.9×
Delaware244,5930.94×
New Hampshire227,5200.61×
Maine210,8930.63×
Alaska130,6120.65×
Montana127,8950.49×
South Dakota108,2410.5×
Vermont103,6790.63×
North Dakota98,5870.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hip hop music audience
BrandAffinityCategory
Rhianna (singer)2.31×Music & Radio
Princess Polly1.64×Fashion & Accessoires
Crossroads Trading Company1.84×
Motel Rocks1.75×Fashion & Accessoires
Gamma Phi Beta2.11×Business & Career
Unif1.82×Fashion & Accessoires
Pi Kappa Alpha1.88×Business & Career
Alpha Xi Delta2.12×Business & Career
Lehigh University1.97×Business & Career
Wesleyan College2.01×Business & Career
Sigma Chi1.54×Business & Career
Lazy Oaf1.84×Fashion & Accessoires
Boruto: Naruto the Movie1.67×Movies & TV
Big Moe1.6×Music & Radio
Larsson & Jennings1.62×Fashion & Accessoires
The War on Drugs (band)1.53×Music & Radio
Zoya Akhtar2.22×Movies & TV
Red Bull Records1.86×Music & Radio
Love and Hip Hop: Hollywood2.02×Movies & TV
Sarkodie (rapper)1.93×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hip hop music audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.61
ExtroversionTHRILL1.49
Social Media UsageJOY1.2
Healthy LifestyleBALANCE1.18
Price SensitivityPREMIUM1.06
Family OrientationCONSERVATISM1.04

Worldwide distribution

Worldwide audience distribution share by country for Hip hop music
CountryShare
United States23.3%
China4.1%
United Kingdom4.1%

See Hip hop music audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Hip hop music have in United States?

Hip hop music has an estimated audience of 93,915,195 people in United States, concentrated in California and Texas.

What is the gender split and age of Hip hop music fans?

52.1% of Hip hop music fans are female, 47.9% are male, with an average age of 36.9 years.

Which brands do Hip hop music fans like most?

Hip hop music fans show strongest brand affinity for Rhianna (singer) (2.31×), Princess Polly (1.64×), and Crossroads Trading Company (1.84×) over the country average.

Where do Hip hop music fans live in United States?

Hip hop music fans in United States are most concentrated in California (reach 13,450,230), Texas (reach 9,015,418), and Florida (reach 8,558,882). These three regions account for the largest share of the active audience.

What other brands do Hip hop music fans also like?

Beyond Hip hop music itself, the audience over-indexes on Princess Polly (1.64×), Crossroads Trading Company (1.84×), Motel Rocks (1.75×), and Gamma Phi Beta (2.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hip hop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.