Rascasse Audience Intelligence

Hip hop music Audience in United States

A data profile of the people who buy, follow and care about Hip hop music in United States — modelled from more than twelve digital signal sources. Hip hop music has an estimated audience of 93,915,195 people in United States.

#3among Musical genre in United States#72among Topic in United States#5in Music & Radio

The average Hip hop music fan in United States is 36.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rhianna (singer), Princess Polly, Red Bull Records, with strongest over-indexing on Rhianna (singer) (2.31× the country average).

Demographically, the Hip hop music audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Social Media Usage, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hip hop music fan in United States is balanced, around 36.9 years old, with strong Social Media Usage tendencies and a notable affinity for Rhianna (singer).

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hip hop music profile in United States.

Audience size
93.9M
in United States
Gender
52.1%♀
47.9% male
Age
36.9
average years
Country rank
#90
Topic in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hip hop music fans

52.1% are female, 47.9% are male, average age 36.9.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for Hip hop music audience in United States
MetricValue
Female52.1%
Male47.9%
Average age36.9
Estimated audience size93,915,195
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Hip hop music audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3919%
40-4918%
50+17%
Fig. 04

Worldwide distribution

23.3%

of the worldwide Hip hop music audience comes from United States.

Worldwide audience distribution share by country for Hip hop music
CountryShare
United States23.3%
China4.1%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hip hop music audience in United States is strongest.

Fig. 05

Top regions by affinity

Hip hop music fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~4.5M5.59×
02Washington, District of Columbia~800K2.90×
03Georgia~5M1.78×
04Florida~8.5M1.32×
05New York~7M1.30×
06California~13M1.24×
07New Jersey~3M1.16×
08Virginia~2.5M1.11×
09Texas~8.5M1.05×
10Massachusetts~2M1.04×
11Nevada~900K1.02×
12Connecticut~1M1.01×
13North Carolina~3M1.00×
14Louisiana~1M1.00×
15Delaware~300K0.99×
16Alabama~1.5M0.98×
17South Carolina~1.5M0.97×
18Pennsylvania~3M0.95×
19Rhode Island~300K0.95×
20Arkansas~700K0.94×
21Tennessee~1.5M0.93×
22Washington~1.5M0.93×
23Illinois~3M0.91×
24New Mexico~400K0.91×
25Arizona~1.5M0.89×
26Mississippi~700K0.89×
27Oregon~900K0.85×
28Kansas~600K0.83×
29Hawaii~300K0.83×
30Oklahoma~900K0.82×
31Utah~700K0.82×
32Indiana~1.5M0.81×
33Colorado~1M0.80×
34Ohio~2.5M0.79×
35Alaska~200K0.78×
36Missouri~1M0.76×
37Vermont~100K0.76×
38Nebraska~400K0.75×
39Kentucky~900K0.74×
40Iowa~600K0.74×
41Minnesota~1M0.73×
42Michigan~2M0.72×
43Wisconsin~1M0.71×
44Idaho~300K0.71×
45West Virginia~300K0.71×
46Maine~200K0.70×
47New Hampshire~300K0.69×
48North Dakota~100K0.68×
49South Dakota~100K0.66×
50Montana~200K0.63×
Fig. 06

Affinity by region

Affinity by region — Hip hop music, United States
0.63×1.00×5.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hip hop music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hip hop music audience
#·InterestCategoryAffinity×
01Rhianna (singer)Music & Radio2.31×
02Zoya AkhtarMovies & TV2.22×
03Alpha Xi DeltaBusiness & Career2.12×
04Gamma Phi BetaBusiness & Career2.11×
05Love and Hip Hop: HollywoodMovies & TV2.02×
06Wesleyan CollegeBusiness & Career2.01×
07Lehigh UniversityBusiness & Career1.97×
08Sarkodie (rapper)Music & Radio1.93×
09Pi Kappa AlphaBusiness & Career1.88×
10Red Bull RecordsMusic & Radio1.86×
11Crossroads Trading CompanyBrand1.84×
12Lazy OafFashion & Accessoires1.84×
13UnifFashion & Accessoires1.82×
14Motel RocksFashion & Accessoires1.75×
15Boruto: Naruto the MovieMovies & TV1.67×
16Princess PollyFashion & Accessoires1.64×
17Larsson & JenningsFashion & Accessoires1.62×
18Big MoeMusic & Radio1.60×
19Sigma ChiBusiness & Career1.54×
20The War on Drugs (band)Music & Radio1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hip hop music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hip hop music audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY0.83×
Pet OwnershipJOY0.80×
Family OrientationCONSERVATISM0.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hip hop music audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.66×
Career OrientationPOWER0.66×
PatriotismCONSERVATISM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hip hop music have in United States?

Hip hop music has an estimated audience of 93,915,195 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hip hop music fans?

52.1% of Hip hop music fans are female, 47.9% are male, with an average age of 36.9 years.

03

Which brands do Hip hop music fans like most?

Hip hop music fans show strongest brand affinity for Rhianna (singer) (2.31×), Princess Polly (1.64×), and Red Bull Records (1.86×) over the country average.

04

Where do Hip hop music fans live in United States?

Hip hop music fans in United States are most concentrated in California (reach ~13M), Texas (reach ~8.5M), and Florida (reach ~8.5M). These three regions account for the largest share of the active audience.

05

What other brands do Hip hop music fans also like?

Beyond Hip hop music itself, the audience over-indexes on Princess Polly (1.64×), Red Bull Records (1.86×), Crossroads Trading Company (1.84×), and Motel Rocks (1.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Hip hop music audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hip hop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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