Wesleyan College Audience in United States

Wesleyan College has an estimated audience of 290,162 people in United States. 72.5% are female, 27.5% are male, average age 36.9. Top brand affinities: Capital One, Autism Awareness, University of California, Diabetes mellitus awareness, Google Maps.

Top brand affinities include Capital One, Autism Awareness, University of California, with strongest over-indexing on Capital One (8.71× the country average). Demographically, the Wesleyan College audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Wesleyan College fans

Demographic split for Wesleyan College audience in United States
MetricValue
Female72.5%
Male27.5%
Average age36.9
Estimated audience size290,162

Audience persona

The typical Wesleyan College fan in United States is more female, around 36.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Capital One.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wesleyan College audience
BrandAffinityCategory
Capital One8.71×Business & Career
Autism Awareness19.03×Health
University of California35.97×Business & Career
Diabetes mellitus awareness12.48×Health
Google Maps6.92×Internet & Social Media
Kendra Scott18.43×Fashion & Accessoires
Circle K11.44×Shopping
Indeed.com5.99×Business & Career
Microblogging12.67×Technology & Electronics
Wok32.79×Food & Beverages
Singer-songwriter5.51×Music & Radio
AccuWeather8.76×Home & Garden
Khan Academy10.94×Business & Career
Outer Banks23.27×Travel & Leisure
Google News7.62×News
Diane Keaton7.86×Movies & TV
CarGurus7.33×Cars & Mobility
Art exhibition8.35×Arts & Culture
Jennifer Garner13.69×Movies & TV
Income tax13.19×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wesleyan College audience
TraitClusterScore
Early Adopter MentalityPOWER1.81
Urban LifestyleOPEN1.67
Community OrientationOPEN1.37
LGBTQ+ IdentityOPEN1.23
Price SensitivityPREMIUM1.09
Luxury OrientationPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for Wesleyan College
CountryShare
United States100.0%

See Wesleyan College audiences in other countries

More University audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Wesleyan College. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.