ABC Audience in United States

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ABC has an estimated audience of 3,406,283 people in United States. 60.4% are female, 39.6% are male, average age 33.9. Top regions: California, Texas, Florida. Top brand affinities: Carl Reiner, Superman, DEADPOOL: The Movie, Gate 1 Travel, Edison (company).

The average ABC fan in United States is 33.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Carl Reiner, Superman, DEADPOOL: The Movie, with strongest over-indexing on Carl Reiner (61.81× the country average). Demographically, the ABC audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of ABC fans

Demographic split for ABC audience in United States
MetricValue
Female60.4%
Male39.6%
Average age33.9
Estimated audience size3,406,283

Audience persona

The typical ABC fan in United States is more female, around 33.9 years old, with strong Extroversion tendencies and a notable affinity for Carl Reiner.

Top regions in United States

Top regions ranked by reach for ABC in United States
RegionReachAffinity
California407,0421.09×
Texas336,7981.15×
Florida305,7061.33×
New York216,7081.14×
Virginia202,1372.44×
North Carolina194,7601.9×
Pennsylvania112,2830.98×
Illinois110,0260.97×
Georgia109,5851.04×
New Jersey90,7091.05×
Ohio88,4800.84×
Michigan83,8110.94×
Arizona77,8601.12×
Alabama74,4981.57×
Tennessee68,2531×
Massachusetts64,9380.97×
Maryland62,8791.07×
Washington57,6800.84×
Indiana57,6490.93×
South Carolina52,7571.03×
Missouri45,1710.82×
Wisconsin44,5460.87×
Louisiana44,4191.01×
Colorado43,6330.81×
Minnesota42,4710.87×
Kentucky37,4510.88×
Oregon36,9610.95×
Oklahoma35,4620.94×
Connecticut31,3260.92×
Mississippi30,6391.09×
Nevada29,9770.91×
Hawaii29,4012.01×
Arkansas26,2040.93×
Iowa25,6260.91×
Kansas23,1700.86×
Utah23,1090.76×
New Mexico18,2271.07×
Nebraska15,0380.88×
West Virginia13,2060.83×
New Hampshire13,1410.98×
Idaho12,0340.7×
Washington, District of Columbia10,6311.04×
Maine9,6810.79×
Rhode Island9,0620.84×
Delaware7,1940.77×
Montana6,0180.64×
Alaska5,9720.82×
South Dakota5,8950.75×
North Dakota4,9680.71×
Vermont4,1750.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ABC audience
BrandAffinityCategory
Carl Reiner61.81×Movies & TV
Superman7.24×Movies & TV
DEADPOOL: The Movie62.84×Movies & TV
Gate 1 Travel64.24×Travel & Leisure
Edison (company)36.33×Business & Career
Yash Chopra154.21×Movies & TV
Coraline (film)16.35×Movies & TV
Cashman Casino40.67×Games
Spaceballs20.99×Movies & TV
American comic book8.75×Literature
Las Vegas Monorail57.79×Cars & Mobility
Bipasha Basu66.93×Movies & TV
Lake Las Vegas61.07×Travel & Leisure
Wonder Woman7.23×Movies & TV
Vidya Balan80.84×Movies & TV
Rishi Kapoor73.02×Movies & TV
Vdara Hotel & Spa Las Vegas98.7×
Joel McHale20.93×Movies & TV
Spider-Man7.12×Movies & TV
The Middle (TV series)24.94×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ABC audience
TraitClusterScore
ExtroversionTHRILL1.39
Community OrientationOPEN1.37
SpiritualityBALANCE1.31
Risk AppetiteTHRILL1.22
Urban LifestyleOPEN1.21
Early Adopter MentalityPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for ABC
CountryShare
Spain40.5%
United States18.1%
Australia11.2%

See ABC audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does ABC have in United States?

ABC has an estimated audience of 3,406,283 people in United States, concentrated in California and Texas.

What is the gender split and age of ABC fans?

60.4% of ABC fans are female, 39.6% are male, with an average age of 33.9 years.

Which brands do ABC fans like most?

ABC fans show strongest brand affinity for Carl Reiner (61.81×), Superman (7.24×), and DEADPOOL: The Movie (62.84×) over the country average.

Where do ABC fans live in United States?

ABC fans in United States are most concentrated in California (reach 407,042), Texas (reach 336,798), and Florida (reach 305,706). These three regions account for the largest share of the active audience.

What other brands do ABC fans also like?

Beyond ABC itself, the audience over-indexes on Superman (7.24×), DEADPOOL: The Movie (62.84×), Gate 1 Travel (64.24×), and Edison (company) (36.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ABC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.