Wonder Woman Audience in United States

Wonder Woman logo

Wonder Woman has an estimated audience of 6,176,885 people in United States. 43.7% are female, 56.3% are male, average age 29.5. Top regions: California, Texas, Florida. Top brand affinities: Jezebel (film), Elsword, Combat sport, Corona (band), Urban Outfitters.

The average Wonder Woman fan in United States is 29.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jezebel (film), Elsword, Combat sport, with strongest over-indexing on Jezebel (film) (15.05× the country average). Demographically, the Wonder Woman audience skews more male with an average age of 29.5, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

Demographics of Wonder Woman fans

Demographic split for Wonder Woman audience in United States
MetricValue
Female43.7%
Male56.3%
Average age29.5
Estimated audience size6,176,885

Audience persona

The typical Wonder Woman fan in United States is more male, around 29.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Jezebel (film).

Top regions in United States

Top regions ranked by reach for Wonder Woman in United States
RegionReachAffinity
California845,6291.24×
Texas664,5451.25×
Florida490,9831.17×
New York343,4310.99×
Illinois220,1491.07×
Georgia216,4741.14×
Pennsylvania200,9400.97×
North Carolina193,3391.04×
Ohio184,8760.97×
Arizona177,5291.41×
Michigan164,6231.02×
New Jersey160,8831.02×
Virginia151,3181.01×
Tennessee135,4561.09×
Washington121,9760.98×
Indiana112,7701×
Alabama111,1421.29×
Massachusetts109,1770.9×
Maryland104,7150.99×
Missouri100,1571.01×
Colorado96,0400.99×
South Carolina92,7701×
Kentucky82,1711.06×
Louisiana82,0511.03×
Minnesota80,6110.91×
Oklahoma79,6951.16×
Wisconsin76,1010.82×
Oregon69,2300.98×
Nevada66,6611.12×
Utah64,9171.17×
Connecticut61,3740.99×
Arkansas55,2171.09×
Mississippi51,8321.02×
Kansas47,5650.98×
Iowa45,4820.89×
New Mexico36,8921.19×
Idaho31,2741.01×
Nebraska27,7640.9×
West Virginia27,0040.94×
Hawaii26,1110.98×
New Hampshire18,7540.77×
Maine17,0610.77×
Rhode Island16,0980.82×
Alaska15,4611.17×
Delaware14,8700.87×
Montana14,6730.86×
Washington, District of Columbia13,8080.74×
South Dakota11,6210.81×
North Dakota10,6320.84×
Vermont7,9810.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wonder Woman audience
BrandAffinityCategory
Jezebel (film)15.05×Movies & TV
Elsword24.5×Games
Combat sport1.95×Sports
Corona (band)6.76×Music & Radio
Urban Outfitters1.72×Shopping
Bank account2.24×Business & Career
Vocal harmony3.72×Music & Radio
Google Photos1.91×Technology & Electronics
Home staging3.7×Home & Garden
Personalised Gifts3.01×Home & Garden
Grinch2.56×Movies & TV
Pro-Ject2.57×Music & Radio
JDSU1.85×Business & Career
UK garage3.27×Music & Radio
Tiffany Haddish3.08×Movies & TV
Monogram2.27×Home & Garden
Captain America (1990 film)2.47×Movies & TV
Goop2.81×Internet & Social Media
Nebraska Cornhuskers football1.78×Sports
Chromebook2.72×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wonder Woman audience
TraitClusterScore
Early Adopter MentalityPOWER1.6
LGBTQ+ IdentityOPEN1.36
ExtroversionTHRILL1.29
Sports ActivityPOWER1.17
SustainabilityBALANCE1.16
PatriotismCONSERVATISM1.11

Worldwide distribution

Worldwide audience distribution share by country for Wonder Woman
CountryShare
United States32.5%
United Kingdom5.4%
Italy5.1%

See Wonder Woman audiences in other countries

More Science Fiction & Fantasy audiences in United States

Frequently asked questions

How many fans does Wonder Woman have in United States?

Wonder Woman has an estimated audience of 6,176,885 people in United States, concentrated in California and Texas.

What is the gender split and age of Wonder Woman fans?

43.7% of Wonder Woman fans are female, 56.3% are male, with an average age of 29.5 years.

Which brands do Wonder Woman fans like most?

Wonder Woman fans show strongest brand affinity for Jezebel (film) (15.05×), Elsword (24.5×), and Combat sport (1.95×) over the country average.

Where do Wonder Woman fans live in United States?

Wonder Woman fans in United States are most concentrated in California (reach 845,629), Texas (reach 664,545), and Florida (reach 490,983). These three regions account for the largest share of the active audience.

What other brands do Wonder Woman fans also like?

Beyond Wonder Woman itself, the audience over-indexes on Elsword (24.5×), Combat sport (1.95×), Corona (band) (6.76×), and Urban Outfitters (1.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wonder Woman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.