Rascasse Audience Intelligence

Wonder Woman Audience in United States

A data profile of the people who buy, follow and care about Wonder Woman in United States — modelled from more than twelve digital signal sources. Wonder Woman has an estimated audience of 15,823,294 people in United States.

#1among Science Fiction & Fantasy in United States#37among Movie / TV Show / Series in United States#146in Movies & TV

The average Wonder Woman fan in United States is 29.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Josh Brolin, Obsessed (2009 film), with strongest over-indexing on Superman (5.24× the country average).

Demographically, the Wonder Woman audience skews more male with an average age of 29.5, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wonder Woman fan in United States is more male, around 29.5 years old, with strong Patriotism tendencies and a notable affinity for Superman.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wonder Woman profile in United States.

Audience size
15.8M
in United States
Gender
43.7%♀
56.3% male
Age
29.5
average years
Country rank
#2197
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wonder Woman viewers

43.7% are female, 56.3% are male, average age 29.5.

Fig. 02

Gender split

43.7%
Female
56.3%
Male
Demographic split for Wonder Woman audience in United States
MetricValue
Female43.7%
Male56.3%
Average age29.5
Estimated audience size15,823,294
Fig. 03

Age distribution

Ø 29.5
average years
Age distribution of the Wonder Woman audience in United States
Age bracketShare%
16-1946%
20-2924%
30-3914%
40-4910%
50+5%
Fig. 04

Worldwide distribution

38.9%

of the worldwide Wonder Woman audience comes from United States.

Worldwide audience distribution share by country for Wonder Woman
CountryShare
United States38.9%
Italy7.0%
India6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wonder Woman audience in United States is strongest.

Fig. 05

Top regions by affinity

Wonder Woman fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~500K1.39×
02Alabama~300K1.30×
03Alaska~50K1.26×
04Texas~2M1.20×
05California~2.5M1.18×
06New Mexico~100K1.17×
07Oklahoma~200K1.15×
08Utah~200K1.15×
09Florida~1.5M1.13×
10Georgia~600K1.10×
11Nevada~200K1.09×
12Arkansas~200K1.09×
13Tennessee~400K1.08×
14Kentucky~200K1.06×
15Mississippi~200K1.06×
16Louisiana~200K1.04×
17Idaho~90K1.03×
18North Carolina~500K1.02×
19Illinois~600K1.01×
20Michigan~500K1.00×
21Missouri~300K1.00×
22West Virginia~80K1.00×
23New Jersey~400K0.99×
24Maryland~300K0.99×
25South Carolina~300K0.99×
26Connecticut~200K0.99×
27Kansas~100K0.99×
28Hawaii~70K0.99×
29Virginia~400K0.98×
30Indiana~300K0.97×
31Oregon~200K0.97×
32Ohio~500K0.96×
33Washington~300K0.96×
34Colorado~300K0.96×
35New York~900K0.95×
36Pennsylvania~600K0.94×
37Iowa~100K0.91×
38Nebraska~80K0.91×
39Delaware~40K0.91×
40Minnesota~200K0.90×
41North Dakota~30K0.90×
42Montana~40K0.89×
43Massachusetts~300K0.88×
44South Dakota~40K0.87×
45Rhode Island~50K0.85×
46Wisconsin~200K0.82×
47New Hampshire~60K0.80×
48Maine~50K0.80×
49Vermont~20K0.79×
50Washington, District of Columbia~40K0.77×
Fig. 06

Affinity by region

Affinity by region — Wonder Woman, United States
0.77×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wonder Woman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wonder Woman audience
#·InterestCategoryAffinity×
01Ant-Man (film)Movies & TV19.55×
02Josh BrolinMovies & TV19.43×
03Guardians of the Galaxy (film)Movies & TV14.55×
04Doctor StrangeLiterature11.73×
05Black Panther (comics)Literature10.91×
06Obsessed (2009 film)Movies & TV10.25×
07Cobie SmuldersMovies & TV9.53×
08Kristen BellMovies & TV9.02×
09Superhero fictionLiterature8.86×
10Nick OffermanMovies & TV8.60×
11Chris Evans (actor)Movies & TV7.78×
12Alvin and the ChipmunksMusic & Radio6.85×
13Disneyland ParisTravel & Leisure6.69×
14SupermanMovies & TV5.24×
15Rachel McAdamsMovies & TV5.17×
16ArrowMovies & TV4.78×
17BatmanMovies & TV3.51×
18Anime and manga fandomLiterature3.35×
19ComicsLiterature2.61×
20Fiction booksLiterature2.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wonder Woman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wonder Woman audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.49×
Early Adopter MentalityPOWER1.43×
ExtroversionTHRILL1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wonder Woman audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.66×
Quality AwarenessPREMIUM0.68×
Price SensitivityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wonder Woman have in United States?

Wonder Woman has an estimated audience of 15,823,294 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wonder Woman viewers?

43.7% of Wonder Woman fans are female, 56.3% are male, with an average age of 29.5 years.

03

Which brands do Wonder Woman fans like most?

Wonder Woman fans show strongest brand affinity for Superman (5.24×), Josh Brolin (19.43×), and Obsessed (2009 film) (10.25×) over the country average.

04

Where do Wonder Woman fans live in United States?

Wonder Woman fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Wonder Woman fans also like?

Beyond Wonder Woman itself, the audience over-indexes on Josh Brolin (19.43×), Obsessed (2009 film) (10.25×), Guardians of the Galaxy (film) (14.55×), and Ant-Man (film) (19.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Science Fiction & Fantasy audiences in United States

See Wonder Woman audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wonder Woman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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