Rascasse Audience Intelligence

Black Panther (comics) Audience in United States

A data profile of the people who buy, follow and care about Black Panther (comics) in United States — modelled from more than twelve digital signal sources. Black Panther (comics) has an estimated audience of 4,027,359 people in United States.

#18among Fictional Character in United States#131in Literature

The average Black Panther (comics) fan in United States is 30.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Doctor Strange, Superman, Thanos, with strongest over-indexing on Doctor Strange (81.09× the country average).

Demographically, the Black Panther (comics) audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Community Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Black Panther (comics) fan in United States is more male, around 30.4 years old, with strong Community Orientation tendencies and a notable affinity for Doctor Strange.

Category: Literature · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Black Panther (comics) profile in United States.

Audience size
4M
in United States
Gender
37.1%♀
62.9% male
Age
30.4
average years
Country rank
#8008
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Black Panther (comics) fans

37.1% are female, 62.9% are male, average age 30.4.

Fig. 02

Gender split

37.1%
Female
62.9%
Male
Demographic split for Black Panther (comics) audience in United States
MetricValue
Female37.1%
Male62.9%
Average age30.4
Estimated audience size4,027,359
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the Black Panther (comics) audience in United States
Age bracketShare%
16-1942%
20-2923%
30-3918%
40-4912%
50+5%
Fig. 04

Worldwide distribution

42.3%

of the worldwide Black Panther (comics) audience comes from United States.

Worldwide audience distribution share by country for Black Panther (comics)
CountryShare
United States42.3%
India7.7%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Black Panther (comics) audience in United States is strongest.

Fig. 05

Top regions by affinity

Black Panther (comics) fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~50K1.42×
02Georgia~200K1.39×
03Louisiana~70K1.36×
04Alabama~70K1.24×
05Texas~400K1.22×
06Maryland~80K1.22×
07South Carolina~70K1.19×
08Arkansas~40K1.16×
09North Carolina~100K1.15×
10Oklahoma~50K1.15×
11Florida~300K1.12×
12California~500K1.11×
13Tennessee~90K1.11×
14Virginia~100K1.08×
15Kentucky~50K1.08×
16Michigan~100K1.07×
17Missouri~70K1.07×
18Washington, District of Columbia~10K1.06×
19Illinois~100K1.05×
20Indiana~80K1.05×
21Nevada~40K1.05×
22Arizona~80K1.03×
23Pennsylvania~100K1.02×
24Ohio~100K1.01×
25New Mexico~20K1.01×
26New York~200K1.00×
27New Jersey~100K1.00×
28Connecticut~40K0.99×
29Kansas~30K0.99×
30Delaware~10K0.99×
31Washington~80K0.98×
32Utah~30K0.95×
33West Virginia~20K0.94×
34Nebraska~20K0.92×
35Colorado~60K0.90×
36Oregon~40K0.90×
37Massachusetts~70K0.88×
38Minnesota~50K0.88×
39Hawaii~20K0.87×
40Wisconsin~50K0.86×
41Rhode Island~10K0.86×
42Iowa~30K0.85×
43Alaska~7K0.85×
44Idaho~20K0.83×
45North Dakota~7K0.82×
46South Dakota~7K0.80×
47Maine~10K0.74×
48Montana~8K0.74×
49Vermont~5K0.74×
50New Hampshire~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Black Panther (comics), United States
0.73×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Black Panther (comics) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Black Panther (comics) audience
#·InterestCategoryAffinity×
01Doctor StrangeLiterature81.09×
02The Incredible Hulk (film)Movies & TV74.87×
03Ant-Man (film)Movies & TV66.32×
04Anthony MackieMovies & TV58.09×
05ThanosLiterature56.32×
06Batman BeginsMovies & TV48.21×
07Emily VanCampMovies & TV46.67×
08The Dark Knight RisesMovies & TV42.43×
09Sebastian StanMovies & TV40.39×
10Sam RaimiMovies & TV39.85×
11Guardians of the Galaxy (film)Movies & TV35.97×
12Fantastic FourLiterature28.72×
13Thor (Marvel Comics)Literature24.20×
14Mark RuffaloMovies & TV23.90×
15Christian BaleMovies & TV20.00×
16Idris ElbaMovies & TV18.97×
17Superhero fictionLiterature18.35×
18Pedro PascalMovies & TV12.12×
19Sabrina CarpenterMusic & Radio11.81×
20SupermanMovies & TV11.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Black Panther (comics) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Black Panther (comics) audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.28×
SustainabilityBALANCE1.17×
TraditionCONSERVATISM1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Black Panther (comics) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.61×
Quality AwarenessPREMIUM0.66×
Family OrientationCONSERVATISM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Black Panther (comics) have in United States?

Black Panther (comics) has an estimated audience of 4,027,359 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Black Panther (comics) fans?

37.1% of Black Panther (comics) fans are female, 62.9% are male, with an average age of 30.4 years.

03

Which brands do Black Panther (comics) fans like most?

Black Panther (comics) fans show strongest brand affinity for Doctor Strange (81.09×), Superman (11.38×), and Thanos (56.32×) over the country average.

04

Where do Black Panther (comics) fans live in United States?

Black Panther (comics) fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Black Panther (comics) fans also like?

Beyond Black Panther (comics) itself, the audience over-indexes on Superman (11.38×), Thanos (56.32×), The Incredible Hulk (film) (74.87×), and Guardians of the Galaxy (film) (35.97×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Black Panther (comics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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