Black Panther (comics) Audience in United States

Black Panther (comics) has an estimated audience of 4,035,910 people in United States. 37.1% are female, 62.9% are male, average age 30.4. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Doctor Strange, Guardians of the Galaxy (film), Beetlejuice, Anthony Mackie.

The average Black Panther (comics) fan in United States is 30.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Doctor Strange, Guardians of the Galaxy (film), with strongest over-indexing on Finnair (675× the country average). Demographically, the Black Panther (comics) audience skews more male with an average age of 30.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Fictional Character

Demographics of Black Panther (comics) fans

Demographic split for Black Panther (comics) audience in United States
MetricValue
Female37.1%
Male62.9%
Average age30.4
Estimated audience size4,035,910

Audience persona

The typical Black Panther (comics) fan in United States is more male, around 30.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Black Panther (comics) in United States
RegionReachAffinity
California515,9881.16×
Texas438,6251.26×
Florida322,1251.18×
New York238,5051.06×
Georgia177,5981.43×
North Carolina148,3051.22×
Illinois145,4941.08×
Pennsylvania139,6991.03×
Ohio129,3831.04×
Michigan117,0181.11×
Virginia109,2441.11×
New Jersey105,9471.03×
Tennessee93,4701.15×
Maryland87,3661.26×
Arizona85,1601.03×
Washington82,7951.02×
Indiana77,5021.05×
South Carolina71,9131.18×
Missouri71,7441.1×
Massachusetts71,3770.9×
Louisiana71,0991.37×
Alabama68,1821.21×
Colorado59,1240.93×
Kentucky54,2071.07×
Wisconsin52,1740.86×
Oklahoma50,8371.13×
Minnesota49,2070.85×
Mississippi45,0671.36×
Nevada42,7031.09×
Oregon42,0730.91×
Connecticut40,6681×
Arkansas37,4111.13×
Utah34,6300.96×
Kansas30,6150.96×
Iowa28,2700.85×
New Mexico19,5810.97×
Nebraska18,0900.89×
West Virginia16,7830.89×
Idaho16,0120.79×
Hawaii14,8010.85×
Washington, District of Columbia12,8121.06×
New Hampshire11,2090.7×
Rhode Island10,8340.84×
Delaware10,5450.95×
Maine10,1380.7×
Montana7,7300.69×
South Dakota6,8980.74×
Alaska6,6790.77×
North Dakota6,0880.73×
Vermont4,6140.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Black Panther (comics) audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Doctor Strange81.82×Literature
Guardians of the Galaxy (film)42.5×Movies & TV
Beetlejuice15.05×Movies & TV
Anthony Mackie59.39×Movies & TV
Ant-Man (film)58.73×Movies & TV
captain america27.99×Movies & TV
Superman3.72×Movies & TV
Autism Awareness11.81×Health
Caitriona Balfe29.03×Fashion & Accessoires
Diabetes mellitus awareness7.75×Health
Lego Star Wars27.27×Kids & Family
Houston Astros9.35×Sports
Josh Brolin15.05×Movies & TV
Scooby-Doo5.79×Movies & TV
Chris Evans (actor)13.44×Movies & TV
Singer-songwriter3.8×Music & Radio
Jumanji17.18×Movies & TV
Microblogging8.18×Technology & Electronics
Disneyland Paris10.64×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Black Panther (comics) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.73
Early Adopter MentalityPOWER1.63
ExtroversionTHRILL1.48
Pet OwnershipJOY1.26
Social Media UsageJOY1.16
Sports ActivityPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for Black Panther (comics)
CountryShare
United States43.1%
India7.8%
United Kingdom5.6%

See Black Panther (comics) audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Black Panther (comics) have in United States?

Black Panther (comics) has an estimated audience of 4,035,910 people in United States, concentrated in California and Texas.

What is the gender split and age of Black Panther (comics) fans?

37.1% of Black Panther (comics) fans are female, 62.9% are male, with an average age of 30.4 years.

Which brands do Black Panther (comics) fans like most?

Black Panther (comics) fans show strongest brand affinity for Finnair (675×), Doctor Strange (81.82×), and Guardians of the Galaxy (film) (42.5×) over the country average.

Where do Black Panther (comics) fans live in United States?

Black Panther (comics) fans in United States are most concentrated in California (reach 515,988), Texas (reach 438,625), and Florida (reach 322,125). These three regions account for the largest share of the active audience.

What other brands do Black Panther (comics) fans also like?

Beyond Black Panther (comics) itself, the audience over-indexes on Doctor Strange (81.82×), Guardians of the Galaxy (film) (42.5×), Beetlejuice (15.05×), and Anthony Mackie (59.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Black Panther (comics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.