Rascasse Audience Intelligence

The Incredible Hulk (film) Audience in United States

A data profile of the people who buy, follow and care about The Incredible Hulk (film) in United States — modelled from more than twelve digital signal sources. The Incredible Hulk (film) has an estimated audience of 2,201,157 people in United States.

#767among Movie / TV Show / Series in United States#1994in Movies & TV

The average The Incredible Hulk (film) fan in United States is 34.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Peacemaker, Superman (TV series), Superman, with strongest over-indexing on Peacemaker (10.01× the country average).

Demographically, the The Incredible Hulk (film) audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Spirituality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Incredible Hulk (film) fan in United States is more male, around 34.8 years old, with strong Spirituality tendencies and a notable affinity for Peacemaker.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Incredible Hulk (film) profile in United States.

Audience size
2.2M
in United States
Gender
34.6%♀
65.4% male
Age
34.8
average years
Country rank
#13190
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Incredible Hulk (film) viewers

34.6% are female, 65.4% are male, average age 34.8.

Fig. 02

Gender split

34.6%
Female
65.4%
Male
Demographic split for The Incredible Hulk (film) audience in United States
MetricValue
Female34.6%
Male65.4%
Average age34.8
Estimated audience size2,201,157
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the The Incredible Hulk (film) audience in United States
Age bracketShare%
16-1931%
20-2920%
30-3920%
40-4917%
50+12%
Fig. 04

Worldwide distribution

33.8%

of the worldwide The Incredible Hulk (film) audience comes from United States.

Worldwide audience distribution share by country for The Incredible Hulk (film)
CountryShare
United States33.8%
India7.3%
France6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Incredible Hulk (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Incredible Hulk (film) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.27×
02Oklahoma~30K1.26×
03Arkansas~20K1.24×
04Texas~200K1.22×
05New Mexico~10K1.21×
06Mississippi~20K1.17×
07Arizona~50K1.15×
08Idaho~10K1.15×
09Kentucky~30K1.12×
10Kansas~20K1.12×
11Alaska~5K1.11×
12California~300K1.09×
13Tennessee~50K1.09×
14Indiana~50K1.09×
15Missouri~40K1.09×
16Georgia~80K1.07×
17South Carolina~40K1.07×
18Alabama~30K1.06×
19Nevada~20K1.06×
20Nebraska~10K1.06×
21North Carolina~70K1.05×
22Louisiana~30K1.05×
23West Virginia~10K1.05×
24Ohio~70K1.04×
25Florida~200K1.03×
26Montana~7K1.03×
27Michigan~60K1.02×
28Iowa~20K1.01×
29Wyoming~3K1.01×
30Illinois~80K1.00×
31Oregon~30K0.98×
32North Dakota~5K0.97×
33Wisconsin~30K0.94×
34Washington~40K0.93×
35Colorado~30K0.93×
36Pennsylvania~70K0.92×
37Virginia~50K0.92×
38South Dakota~5K0.92×
39Delaware~6K0.91×
40Maryland~40K0.90×
41Rhode Island~7K0.90×
42New Jersey~50K0.89×
43New York~100K0.87×
44Minnesota~30K0.87×
45New Hampshire~8K0.86×
46Maine~7K0.86×
47Hawaii~8K0.82×
48Massachusetts~30K0.77×
49Washington, District of Columbia~4K0.65×
50Connecticut~10K0.62×
Fig. 06

Affinity by region

Affinity by region — The Incredible Hulk (film), United States
0.62×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Incredible Hulk (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Incredible Hulk (film) audience
#·InterestCategoryAffinity×
01Wilt ChamberlainSports18.71×
02Ant-Man (film)Movies & TV17.59×
03Superman (TV series)Movies & TV16.97×
04Captain America (1990 film)Movies & TV14.69×
05Guardians of the Galaxy (film)Movies & TV13.94×
06Civil War (comics)Literature13.45×
07The Flash (comic book)Literature13.17×
08Captain America: The Winter SoldierMovies & TV12.88×
09Vertigo (DC Comics)Literature12.47×
10Black Panther (film)Movies & TV11.58×
11Resistance (series)Games11.04×
12PeacemakerMovies & TV10.01×
13spiderman moviesMovies & TV9.61×
14Lamar OdomSports8.27×
15ArrowMovies & TV7.89×
16SupermanMovies & TV5.65×
173D filmTechnology & Electronics5.54×
18Wonder WomanMovies & TV5.47×
19GodzillaMovies & TV5.20×
20Spider-ManMovies & TV5.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Incredible Hulk (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Incredible Hulk (film) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.05×
IndividualismJOY1.04×
ExtroversionTHRILL1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Incredible Hulk (film) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.66×
DIY MentalityTHRILL0.77×
Career OrientationPOWER0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Incredible Hulk (film) have in United States?

The Incredible Hulk (film) has an estimated audience of 2,201,157 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Incredible Hulk (film) viewers?

34.6% of The Incredible Hulk (film) fans are female, 65.4% are male, with an average age of 34.8 years.

03

Which brands do The Incredible Hulk (film) fans like most?

The Incredible Hulk (film) fans show strongest brand affinity for Peacemaker (10.01×), Superman (TV series) (16.97×), and Superman (5.65×) over the country average.

04

Where do The Incredible Hulk (film) fans live in United States?

The Incredible Hulk (film) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do The Incredible Hulk (film) fans also like?

Beyond The Incredible Hulk (film) itself, the audience over-indexes on Superman (TV series) (16.97×), Superman (5.65×), Guardians of the Galaxy (film) (13.94×), and Godzilla (5.2×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Incredible Hulk (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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