Sam Raimi Audience in United States

Sam Raimi logo

Sam Raimi has an estimated audience of 1,159,518 people in United States. 42.4% are female, 57.6% are male, average age 35.2. Top regions: California, Texas, New York. Top brand affinities: Haven (TV series), Oculus (film), Cary Elwes, Lights Out (2016 film), Bruce Campbell.

The average Sam Raimi fan in United States is 35.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Haven (TV series), Oculus (film), Cary Elwes, with strongest over-indexing on Haven (TV series) (40.35× the country average). Demographically, the Sam Raimi audience skews more male with an average age of 35.2, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Director

Demographics of Sam Raimi fans

Demographic split for Sam Raimi audience in United States
MetricValue
Female42.4%
Male57.6%
Average age35.2
Estimated audience size1,159,518

Audience persona

The typical Sam Raimi fan in United States is more male, around 35.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Haven (TV series).

Top regions in United States

Top regions ranked by reach for Sam Raimi in United States
RegionReachAffinity
California169,1001.33×
Texas108,1971.09×
New York72,7551.12×
Florida67,4280.86×
Illinois45,0021.17×
Pennsylvania41,4681.06×
Michigan37,3721.23×
Ohio37,1801.04×
North Carolina34,7951×
Georgia32,1760.9×
Indiana30,9881.46×
Virginia28,4661.01×
Washington28,3861.22×
New Jersey27,2750.92×
Arizona24,5771.04×
Massachusetts23,5481.03×
Tennessee22,5650.97×
Missouri20,3091.09×
Colorado19,3841.06×
Oregon18,3271.38×
Maryland18,0740.91×
Minnesota17,1171.03×
Wisconsin15,8340.91×
Kentucky15,7311.08×
Oklahoma14,8961.16×
South Carolina13,9620.8×
Alabama12,6890.78×
Louisiana12,0410.81×
Nevada11,9651.07×
Utah11,5601.11×
Connecticut10,7570.92×
Iowa9,3780.98×
Kansas9,2551.01×
Arkansas9,1710.96×
Mississippi6,4650.68×
New Mexico6,1631.06×
Maine5,5351.33×
Nebraska5,4460.94×
Idaho5,3960.93×
West Virginia5,0210.93×
New Hampshire4,4320.97×
Hawaii4,1500.83×
Rhode Island3,5580.96×
Washington, District of Columbia3,3320.96×
Montana3,0650.95×
Delaware2,5550.8×
Alaska2,4000.97×
South Dakota2,1370.8×
Vermont1,8820.92×
North Dakota1,8170.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sam Raimi audience
BrandAffinityCategory
Haven (TV series)40.35×Movies & TV
Oculus (film)54.2×Movies & TV
Cary Elwes45.56×Movies & TV
Lights Out (2016 film)57.03×Movies & TV
Bruce Campbell47.26×Movies & TV
Shutter (2008 film)56.33×Movies & TV
The Crazies (2010 film)63.27×Movies & TV
The Strangers (2012 film)30.99×Movies & TV
Acrimony49.21×Movies & TV
Elizabeth Olsen17.49×Movies & TV
Pet Sematary (film)40.28×Movies & TV
Disturbia (film)41.19×Movies & TV
Shutter Island (film)21.75×Movies & TV
Dark Shadows (film)38.64×Movies & TV
Crimson Peak35.91×Movies & TV
Dracula Untold36.84×Movies & TV
Hemlock Grove (TV series)41.34×Movies & TV
Deliver Us from Evil (2014 film)62.43×Movies & TV
Da Vinci's Demons67.34×Movies & TV
Rachel McAdams12.3×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sam Raimi audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.64
ExtroversionTHRILL1.54
Early Adopter MentalityPOWER1.54
Pet OwnershipJOY1.27
Urban LifestyleOPEN1.09
IndulgenceJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for Sam Raimi
CountryShare
United States44.0%
Italy8.8%
Brazil6.4%

See Sam Raimi audiences in other countries

More Director audiences in United States

Frequently asked questions

How many fans does Sam Raimi have in United States?

Sam Raimi has an estimated audience of 1,159,518 people in United States, concentrated in California and Texas.

What is the gender split and age of Sam Raimi fans?

42.4% of Sam Raimi fans are female, 57.6% are male, with an average age of 35.2 years.

Which brands do Sam Raimi fans like most?

Sam Raimi fans show strongest brand affinity for Haven (TV series) (40.35×), Oculus (film) (54.2×), and Cary Elwes (45.56×) over the country average.

Where do Sam Raimi fans live in United States?

Sam Raimi fans in United States are most concentrated in California (reach 169,100), Texas (reach 108,197), and New York (reach 72,755). These three regions account for the largest share of the active audience.

What other brands do Sam Raimi fans also like?

Beyond Sam Raimi itself, the audience over-indexes on Oculus (film) (54.2×), Cary Elwes (45.56×), Lights Out (2016 film) (57.03×), and Bruce Campbell (47.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sam Raimi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.