Haven (TV series) Audience in United States

Haven (TV series) has an estimated audience of 7,093,273 people in United States. 64.7% are female, 35.3% are male, average age 43.3. Top regions: California, Florida, Texas. Top brand affinities: Dracula Untold, Crimson Peak, Jeffrey Dean Morgan, The Conjuring 2, Sam Raimi.

The average Haven (TV series) fan in United States is 43.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Dracula Untold, Crimson Peak, Jeffrey Dean Morgan, with strongest over-indexing on Dracula Untold (127.24× the country average). Demographically, the Haven (TV series) audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Quality Awareness, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Haven (TV series) fans

Demographic split for Haven (TV series) audience in United States
MetricValue
Female64.7%
Male35.3%
Average age43.3
Estimated audience size7,093,273

Audience persona

The typical Haven (TV series) fan in United States is more female, around 43.3 years old, with strong Quality Awareness tendencies and a notable affinity for Dracula Untold.

Top regions in United States

Top regions ranked by reach for Haven (TV series) in United States
RegionReachAffinity
California1,392,1131.78×
Florida638,7631.33×
Texas474,2990.78×
New York472,7781.19×
North Carolina216,6151.01×
Maryland207,0931.7×
Georgia206,7840.95×
Massachusetts202,2491.45×
Pennsylvania201,1670.84×
Michigan192,5861.04×
Ohio175,5480.8×
New Jersey170,9230.95×
Illinois169,3710.72×
Tennessee154,4581.09×
Virginia152,1300.88×
Washington133,5500.94×
Arizona128,2440.89×
Wisconsin128,2291.2×
Indiana103,7680.8×
Connecticut103,5311.46×
Kansas100,7531.8×
South Carolina99,1990.93×
Louisiana98,6461.08×
Missouri97,7240.85×
Alabama90,3630.91×
Colorado88,2890.79×
Oregon81,0401×
Minnesota80,9440.8×
Kentucky72,3490.81×
Hawaii72,1032.36×
Oklahoma66,9340.85×
Arkansas60,5161.04×
Mississippi57,7960.99×
Utah51,6090.81×
Nevada47,7900.7×
Iowa42,9610.74×
New Hampshire35,8361.28×
Maine34,2881.35×
Idaho29,8250.84×
West Virginia27,9000.84×
Montana27,4341.39×
New Mexico27,1150.76×
Nebraska26,2950.74×
Washington, District of Columbia18,6030.87×
Rhode Island14,4740.64×
Vermont12,3290.99×
Delaware12,2940.63×
South Dakota11,1030.68×
North Dakota10,5540.72×
Alaska10,5300.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Haven (TV series) audience
BrandAffinityCategory
Dracula Untold127.24×Movies & TV
Crimson Peak104.85×Movies & TV
Jeffrey Dean Morgan40.31×Movies & TV
The Conjuring 247.46×Movies & TV
Sam Raimi36.76×Movies & TV
Kia Sportage22.5×Cars & Mobility
Myspace18.46×Internet & Social Media
The Blair Witch Project32.38×Movies & TV
Grimm (TV series)18.89×Movies & TV
DMAX61.91×Movies & TV
Urban Dictionary6.59×Internet & Social Media
The Purge16.06×Movies & TV
Honda HR-V15.45×Cars & Mobility
Pre-school playgroup16.26×Kids & Family
The Cabin in the Woods16.58×Movies & TV
B2B36.49×Business & Career
Scooby-Doo2.5×Movies & TV
Real property2.49×Home & Garden
Sleepy Hollow (TV series)21.72×Movies & TV
Felicity Jones9.86×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Haven (TV series) audience
TraitClusterScore
Quality AwarenessPREMIUM1.22
TraditionCONSERVATISM1.15
IndulgenceJOY1.1
Community OrientationOPEN1.05
Price SensitivityPREMIUM1.05
CreativityOPEN1.04

Worldwide distribution

Worldwide audience distribution share by country for Haven (TV series)
CountryShare
United States45.5%
United Kingdom26.2%
Australia5.3%

See Haven (TV series) audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Haven (TV series) have in United States?

Haven (TV series) has an estimated audience of 7,093,273 people in United States, concentrated in California and Florida.

What is the gender split and age of Haven (TV series) fans?

64.7% of Haven (TV series) fans are female, 35.3% are male, with an average age of 43.3 years.

Which brands do Haven (TV series) fans like most?

Haven (TV series) fans show strongest brand affinity for Dracula Untold (127.24×), Crimson Peak (104.85×), and Jeffrey Dean Morgan (40.31×) over the country average.

Where do Haven (TV series) fans live in United States?

Haven (TV series) fans in United States are most concentrated in California (reach 1,392,113), Florida (reach 638,763), and Texas (reach 474,299). These three regions account for the largest share of the active audience.

What other brands do Haven (TV series) fans also like?

Beyond Haven (TV series) itself, the audience over-indexes on Crimson Peak (104.85×), Jeffrey Dean Morgan (40.31×), The Conjuring 2 (47.46×), and Sam Raimi (36.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Haven (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.