Rascasse Audience Intelligence

Haven (TV series) Audience in United States

A data profile of the people who buy, follow and care about Haven (TV series) in United States — modelled from more than twelve digital signal sources. Haven (TV series) has an estimated audience of 7,084,004 people in United States.

#63among TV series in United States#120among Movie / TV Show / Series in United States#430in Movies & TV

The average Haven (TV series) fan in United States is 43.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Pan's Labyrinth, Jeffrey Dean Morgan, Dracula Untold, with strongest over-indexing on Pan's Labyrinth (177.2× the country average).

Demographically, the Haven (TV series) audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Quality Awareness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Haven (TV series) fan in United States is more female, around 43.3 years old, with strong Quality Awareness tendencies and a notable affinity for Pan's Labyrinth.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Haven (TV series) profile in United States.

Audience size
7.1M
in United States
Gender
64.7%♀
35.3% male
Age
43.3
average years
Country rank
#4961
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Haven (TV series) viewers

64.7% are female, 35.3% are male, average age 43.3.

Fig. 02

Gender split

64.7%
Female
35.3%
Male
Demographic split for Haven (TV series) audience in United States
MetricValue
Female64.7%
Male35.3%
Average age43.3
Estimated audience size7,084,004
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Haven (TV series) audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3919%
40-4924%
50+29%
Fig. 04

Worldwide distribution

45.7%

of the worldwide Haven (TV series) audience comes from United States.

Worldwide audience distribution share by country for Haven (TV series)
CountryShare
United States45.7%
United Kingdom24.6%
Australia5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Haven (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Haven (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~400K3.68×
02Kansas~100K2.59×
03Hawaii~70K2.15×
04Massachusetts~200K1.78×
05California~1.5M1.62×
06Montana~30K1.54×
07Maryland~200K1.50×
08New York~600K1.41×
09Connecticut~100K1.39×
10Florida~600K1.27×
11Maine~30K1.24×
12New Hampshire~30K1.23×
13Louisiana~100K1.10×
14Tennessee~200K1.09×
15North Carolina~200K1.01×
16Arkansas~60K1.01×
17Mississippi~60K0.98×
18Michigan~200K0.96×
19Oregon~80K0.96×
20Vermont~10K0.95×
21South Carolina~90K0.87×
22Georgia~200K0.85×
23New Jersey~200K0.85×
24Washington~100K0.85×
25Alabama~80K0.85×
26Missouri~90K0.83×
27Idaho~30K0.83×
28West Virginia~30K0.83×
29Pennsylvania~200K0.82×
30Arizona~100K0.82×
31Washington, District of Columbia~20K0.82×
32Oklahoma~60K0.81×
33Virginia~100K0.79×
34Alaska~10K0.79×
35North Dakota~10K0.78×
36Colorado~80K0.76×
37Kentucky~70K0.76×
38South Dakota~10K0.76×
39Ohio~200K0.75×
40Utah~50K0.75×
41New Mexico~30K0.75×
42Nebraska~30K0.75×
43Indiana~100K0.74×
44Minnesota~70K0.73×
45Iowa~40K0.73×
46Texas~400K0.69×
47Rhode Island~20K0.68×
48Delaware~10K0.68×
49Illinois~200K0.66×
50Nevada~50K0.66×
Fig. 06

Affinity by region

Affinity by region — Haven (TV series), United States
0.66×1.00×3.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Haven (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Haven (TV series) audience
#·InterestCategoryAffinity×
01Pan's LabyrinthMovies & TV177.20×
02Dracula UntoldMovies & TV139.50×
03Crimson PeakMovies & TV122.95×
04Jeffrey Dean MorganMovies & TV106.86×
05DMAXMovies & TV70.15×
06The Conjuring 2Movies & TV47.57×
07Grimm (TV series)Movies & TV47.05×
08The Cabin in the WoodsMovies & TV46.11×
09Sleepy Hollow (TV series)Movies & TV44.68×
10Sam RaimiMovies & TV40.35×
11The Blair Witch ProjectMovies & TV24.79×
12MyspaceInternet & Social Media18.92×
13The PurgeMovies & TV16.89×
14Patrick DempseyMovies & TV7.26×
15Full HouseMovies & TV6.67×
16Urban DictionaryInternet & Social Media6.24×
17Real propertyHome & Garden2.32×
18Scooby-DooMovies & TV2.17×
19IKEAHome & Garden1.67×
20Nonprofit organizationPolitics & Society1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Haven (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Haven (TV series) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.38×
Community OrientationOPEN1.29×
Career OrientationPOWER1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Haven (TV series) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.85×
Early Adopter MentalityPOWER0.86×
Risk AppetiteTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Haven (TV series) have in United States?

Haven (TV series) has an estimated audience of 7,084,004 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Haven (TV series) viewers?

64.7% of Haven (TV series) fans are female, 35.3% are male, with an average age of 43.3 years.

03

Which brands do Haven (TV series) fans like most?

Haven (TV series) fans show strongest brand affinity for Pan's Labyrinth (177.2×), Jeffrey Dean Morgan (106.86×), and Dracula Untold (139.5×) over the country average.

04

Where do Haven (TV series) fans live in United States?

Haven (TV series) fans in United States are most concentrated in California (reach ~1.5M), Florida (reach ~600K), and New York (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Haven (TV series) fans also like?

Beyond Haven (TV series) itself, the audience over-indexes on Jeffrey Dean Morgan (106.86×), Dracula Untold (139.5×), Crimson Peak (122.95×), and Grimm (TV series) (47.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Haven (TV series) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Haven (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →