The Blair Witch Project Audience in United States

The Blair Witch Project logo

The Blair Witch Project has an estimated audience of 819,601 people in United States. 49.8% are female, 50.2% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Seven (1995 film), Haven (TV series), Psycho (1960 film), The Conjuring, Shutter Island (film).

The average The Blair Witch Project fan in United States is 39.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Seven (1995 film), Haven (TV series), Psycho (1960 film), with strongest over-indexing on Seven (1995 film) (41.15× the country average). Demographically, the The Blair Witch Project audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

Demographics of The Blair Witch Project fans

Demographic split for The Blair Witch Project audience in United States
MetricValue
Female49.8%
Male50.2%
Average age39.2
Estimated audience size819,601

Audience persona

The typical The Blair Witch Project fan in United States is balanced, around 39.2 years old, with strong Extroversion tendencies and a notable affinity for Seven (1995 film).

Top regions in United States

Top regions ranked by reach for The Blair Witch Project in United States
RegionReachAffinity
California108,1941.2×
Texas76,5361.09×
Florida43,4570.78×
New York41,0320.9×
Pennsylvania28,5861.04×
Illinois27,6341.01×
North Carolina25,0201.01×
Ohio24,2490.96×
Georgia22,1510.88×
Virginia20,6771.04×
Michigan20,6490.96×
New Jersey18,7490.9×
Washington18,0061.1×
Arizona17,6891.06×
Maryland16,0521.14×
Tennessee15,9550.97×
Massachusetts15,4550.96×
Indiana15,1981.02×
Missouri13,4401.02×
Colorado13,2061.02×
Wisconsin12,3481×
Kentucky11,9961.17×
Minnesota11,9211.02×
South Carolina10,8420.88×
Oklahoma10,5851.16×
Oregon10,5531.12×
Alabama10,2870.9×
Utah10,2571.4×
Louisiana8,8440.84×
Connecticut8,1790.99×
Nevada7,8420.99×
Arkansas6,9351.03×
Kansas6,6251.03×
Iowa6,4670.96×
Mississippi5,5530.82×
New Mexico4,7081.15×
Idaho4,5691.11×
West Virginia4,4761.17×
Nebraska3,8730.94×
Maine3,5921.22×
New Hampshire3,4221.06×
Rhode Island2,4460.94×
Hawaii2,3550.67×
Montana2,2871.01×
Washington, District of Columbia2,0390.83×
Delaware1,8160.8×
South Dakota1,7250.91×
Alaska1,7090.97×
North Dakota1,5890.94×
Vermont1,5191.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Blair Witch Project audience
BrandAffinityCategory
Seven (1995 film)41.15×Movies & TV
Haven (TV series)24.79×Movies & TV
Psycho (1960 film)33.2×Movies & TV
The Conjuring17.42×Movies & TV
Shutter Island (film)30.59×Movies & TV
The Mist (film)50.24×Movies & TV
Scream (film series)22.06×Movies & TV
The Shining (film)25.83×Movies & TV
Cary Elwes27.76×Movies & TV
Oculus (film)30.42×Movies & TV
The Sixth Sense35.85×Movies & TV
Annabelle (film)23.98×Movies & TV
Orphan (film)36.96×Movies & TV
Shutter (2008 film)36.5×Movies & TV
Insidious (film)20.72×Movies & TV
Lights Out (2016 film)31.82×Movies & TV
Saw (franchise)18.9×Movies & TV
Acrimony38.95×Movies & TV
Donnie Darko17.3×Movies & TV
10 Cloverfield Lane35.08×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Blair Witch Project audience
TraitClusterScore
ExtroversionTHRILL1.8
Early Adopter MentalityPOWER1.47
Social Media UsageJOY1.34
IndulgenceJOY1.31
TraditionCONSERVATISM1.29
MindfulnessBALANCE1.2

Worldwide distribution

Worldwide audience distribution share by country for The Blair Witch Project
CountryShare
United States35.7%
United Kingdom6.1%
Italy5.8%

See The Blair Witch Project audiences in other countries

More Horror audiences in United States

Frequently asked questions

How many fans does The Blair Witch Project have in United States?

The Blair Witch Project has an estimated audience of 819,601 people in United States, concentrated in California and Texas.

What is the gender split and age of The Blair Witch Project fans?

49.8% of The Blair Witch Project fans are female, 50.2% are male, with an average age of 39.2 years.

Which brands do The Blair Witch Project fans like most?

The Blair Witch Project fans show strongest brand affinity for Seven (1995 film) (41.15×), Haven (TV series) (24.79×), and Psycho (1960 film) (33.2×) over the country average.

Where do The Blair Witch Project fans live in United States?

The Blair Witch Project fans in United States are most concentrated in California (reach 108,194), Texas (reach 76,536), and Florida (reach 43,457). These three regions account for the largest share of the active audience.

What other brands do The Blair Witch Project fans also like?

Beyond The Blair Witch Project itself, the audience over-indexes on Haven (TV series) (24.79×), Psycho (1960 film) (33.2×), The Conjuring (17.42×), and Shutter Island (film) (30.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Blair Witch Project. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.