Rascasse Audience Intelligence

The Blair Witch Project Audience in United States

A data profile of the people who buy, follow and care about The Blair Witch Project in United States — modelled from more than twelve digital signal sources. The Blair Witch Project has an estimated audience of 839,432 people in United States.

#36among Horror in United States#2185among Movie / TV Show / Series in United States#4923in Movies & TV

The average The Blair Witch Project fan in United States is 39.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Seven (1995 film), Haven (TV series), Shutter Island (film), with strongest over-indexing on Seven (1995 film) (41.15× the country average).

Demographically, the The Blair Witch Project audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Extroversion, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Blair Witch Project fan in United States is balanced, around 39.2 years old, with strong Extroversion tendencies and a notable affinity for Seven (1995 film).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Blair Witch Project profile in United States.

Audience size
839K
in United States
Gender
49.8%♀
50.2% male
Age
39.2
average years
Country rank
#26602
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Blair Witch Project viewers

49.8% are female, 50.2% are male, average age 39.2.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for The Blair Witch Project audience in United States
MetricValue
Female49.8%
Male50.2%
Average age39.2
Estimated audience size839,432
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the The Blair Witch Project audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3920%
40-4920%
50+20%
Fig. 04

Worldwide distribution

34.7%

of the worldwide The Blair Witch Project audience comes from United States.

Worldwide audience distribution share by country for The Blair Witch Project
CountryShare
United States34.7%
United Kingdom6.2%
Italy5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Blair Witch Project audience in United States is strongest.

Fig. 05

Top regions by affinity

The Blair Witch Project fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K1.37×
02West Virginia~4K1.18×
03California~100K1.17×
04Oklahoma~10K1.16×
05Kentucky~10K1.15×
06Idaho~5K1.12×
07Oregon~10K1.11×
08New Mexico~5K1.11×
09Maine~3K1.11×
10Maryland~20K1.10×
11Washington~20K1.09×
12New Hampshire~3K1.06×
13Montana~2K1.05×
14Vermont~2K1.05×
15Arizona~20K1.04×
16Arkansas~7K1.04×
17Alaska~2K1.04×
18Texas~70K1.03×
19Kansas~7K1.03×
20Virginia~20K1.02×
21Connecticut~8K1.02×
22Indiana~20K1.01×
23Colorado~10K1.01×
24North Dakota~2K1.01×
25Pennsylvania~30K1.00×
26Missouri~10K1.00×
27Wisconsin~10K1.00×
28Minnesota~10K1.00×
29North Carolina~20K0.99×
30Nevada~8K0.97×
31Illinois~30K0.96×
32Massachusetts~20K0.96×
33Nebraska~4K0.96×
34Rhode Island~2K0.96×
35South Dakota~2K0.96×
36Ohio~20K0.94×
37Michigan~20K0.94×
38Tennessee~20K0.94×
39Iowa~6K0.94×
40Alabama~10K0.92×
41Delaware~2K0.90×
42South Carolina~10K0.88×
43Washington, District of Columbia~2K0.88×
44New York~40K0.87×
45New Jersey~20K0.87×
46Georgia~20K0.86×
47Louisiana~9K0.86×
48Mississippi~6K0.86×
49Hawaii~3K0.78×
50Florida~40K0.77×
Fig. 06

Affinity by region

Affinity by region — The Blair Witch Project, United States
0.77×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Blair Witch Project audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Blair Witch Project audience
#·InterestCategoryAffinity×
01The Mist (film)Movies & TV50.24×
02Seven (1995 film)Movies & TV41.15×
03The Crazies (2010 film)Movies & TV40.85×
04AcrimonyMovies & TV38.95×
05Orphan (film)Movies & TV36.96×
06Shutter (2008 film)Movies & TV36.50×
07The Sixth SenseMovies & TV35.85×
08Psycho (1960 film)Movies & TV33.20×
09Lights Out (2016 film)Movies & TV31.82×
10Shutter Island (film)Movies & TV30.59×
11Oculus (film)Movies & TV30.42×
12Cary ElwesMovies & TV27.76×
13The Shining (film)Movies & TV25.83×
14Haven (TV series)Movies & TV24.79×
15Annabelle (film)Movies & TV23.98×
16Scream (film series)Movies & TV22.06×
17Insidious (film)Movies & TV20.72×
18Saw (franchise)Movies & TV18.90×
19The ConjuringMovies & TV17.42×
20Donnie DarkoMovies & TV17.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Blair Witch Project audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Blair Witch Project audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.27×
SpiritualityBALANCE1.04×
Pet OwnershipJOY1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Blair Witch Project audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Design AffinityPREMIUM0.75×
Quality AwarenessPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Blair Witch Project have in United States?

The Blair Witch Project has an estimated audience of 839,432 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Blair Witch Project viewers?

49.8% of The Blair Witch Project fans are female, 50.2% are male, with an average age of 39.2 years.

03

Which brands do The Blair Witch Project fans like most?

The Blair Witch Project fans show strongest brand affinity for Seven (1995 film) (41.15×), Haven (TV series) (24.79×), and Shutter Island (film) (30.59×) over the country average.

04

Where do The Blair Witch Project fans live in United States?

The Blair Witch Project fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Blair Witch Project fans also like?

Beyond The Blair Witch Project itself, the audience over-indexes on Haven (TV series) (24.79×), Shutter Island (film) (30.59×), Psycho (1960 film) (33.2×), and The Conjuring (17.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Horror audiences in United States

See The Blair Witch Project audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Blair Witch Project. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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